Why Twilio

Learn why Twilio is a globally trusted customer engagement platform (CEP), plus and a named Leader in the Magic Quadrant™ for the Communications Platform as a Service (CPaaS) market by Gartner1, and the #1 Customer Data Platform (CDP) for 2022 market share by IDC2.

Gartner® Magic Quadrant™
Gartner® Magic Quadrant™

300,000+ brands unlocking customer potential with Twilio

Twilio’s key differentiators

  • Network
    One platform ecosystem

    Twilio’s CEP includes the leading CDP and CPaaS solutions, along with powerful interoperability and a robust partner ecosystem.

  • People shaking hands
    Trusted and transparent

    Seamlessly integrating compliance, security, and data privacy across the customer experience with a trust-first platform.

  • Award Ribbon
    Built for builders

    10 million (and counting) developers are building uniquely personal customer interactions with speed, agility, and scale.

  • Planet with orbit
    Enterprise scale and global reach

    Powering over 14 trillion customer engagement API calls across every corner of the globe for 36% of the Forbes Global 2000.

  • Lightbulb idea
    Open and extensible by design

    Offering flexible APIs as well as out-of-the-box, yet programmable, solutions to orchestrate powerful customer interactions with agility.

  • Desktop computer with developer documentation
    Real-time customer data

    Activate more precise experiences at scale with the leading customer data platform.

Leverage Twilio’s scalability and reliability across channels

19.9 billion +

voice calls

167 billion +

messages sent or received

1.9 trillion +

emails sent

4.8 billion +

customer verifications

*The above stats are from January 2023—December 2023

Analyst reports

See what analysts are saying about Twilio as a CPaaS and CDP leader.

Analyst report

Twilio named a Leader in the 2024 Gartner® Magic Quadrant™ for CPaaS

Analyst report

Twilio Named a Leader in 2023 IDC CPaaS MarketScape Report

Analyst report

Twilio named a Leader in the 2023-24 Omdia CPaaS Universe

Analyst report

Twilio ranked #1 Customer Data Platform in worldwide market share by *IDC 2022

Analyst report

Twilio named a Leader in the IDC CDP Market Scape for Financial Services Industry 2023

Simple, flexible pricing options

  • Pay-as-you-go

    Simple usage‑based pricing means you don’t get locked into big contracts.

  • Volume discounts

    Discounts trigger as your usage grows, so you always get a fair price.

  • Committed‑use discounts

    Talk with our sales team for access to deeper discounts when you commit to usage.

Know every customer individually, engage personally

Get started on a proof-of-concept that you can scale—no credit card required—or work with more than 2,000 technology partners to help implement Twilio’s solutions.


1 Gartner does not endorse any vendor, product or service depicted in its research publications and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner and Magic Quadrant and Peer Insights are a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences with the vendors listed on the platform, should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular purpose

2 IDC MarketScape: Worldwide Communications Platform as a Service 2023 Vendor Assessment, May 2023, IDC #US50607923. IDC Worldwide Customer Data Platform Applications Software Market Shares, 2022: Continued CDP Growth to $2.7 Billion Proves Value of Unified Data for CX and Digital Business, June 2023, IDC #US50861023.