Why Twilio

Learn why Twilio is a globally trusted customer engagement platform (CEP), plus a named leader in communications platform as a service (CPaaS) and customer data platform (CDP) markets.

Gartner® Magic Quadrant™

300,000+ brands unlocking customer potential with Twilio

Twilio’s key differentiators

  • Network
    One platform ecosystem

    Twilio’s CEP includes the leading CDP and CPaaS solutions, along with powerful interoperability and a robust partner ecosystem.

  • People shaking hands
    Trusted and transparent

    Seamlessly integrating compliance, security, and data privacy across the customer experience with a trust-first platform.

  • Award Ribbon
    Built for builders

    10 million (and counting) developers are building uniquely personal customer interactions with speed, agility, and scale.

  • Planet with orbit
    Enterprise scale and global reach

    Powering over 14 trillion customer engagement API calls across every corner of the globe for 36% of the Forbes Global 2000.

  • Lightbulb idea
    Open and extensible by design

    Offering flexible APIs as well as out-of-the-box, yet programmable, solutions to orchestrate powerful customer interactions with agility.

  • Desktop computer with developer documentation
    Real-time customer data

    Activate more precise experiences at scale with the leading customer data platform.

Leverage Twilio’s scalability and reliability across channels

19.9 billion +

voice calls

167 billion +

messages sent or received

1.9 trillion +

emails sent

4.8 billion +

customer verifications

*The above stats are from January 2023—December 2023

Analyst reports

See what analysts are saying about Twilio as a CPaaS and CDP leader.

Analyst report

Twilio named a Leader in the 2023 Gartner® Magic Quadrant™ for CPaaS

Analyst report

Twilio Named a Leader in 2023 IDC CPaaS MarketScape Report

Analyst report

Twilio named a Leader in the 2023-24 Omdia CPaaS Universe

Analyst report

Twilio ranked #1 Customer Data Platform in worldwide market share by *IDC 2022

Analyst report

Twilio named a Leader in the IDC CDP Market Scape for Financial Services Industry 2023

Simple, flexible pricing options

  • Pay-as-you-go

    Simple usage‑based pricing means you don’t get locked into big contracts.

  • Volume discounts

    Discounts trigger as your usage grows, so you always get a fair price.

  • Committed‑use discounts

    Talk with our sales team for access to deeper discounts when you commit to usage.

Know every customer individually, engage personally

Get started on a proof-of-concept that you can scale—no credit card required—or work with more than 2,000 technology partners to help implement Twilio’s solutions.