Guidelines

India (IN)

Locale Summary
Locale name	India
ISO code The International Organization for Standardization two character representation for the given locale.	IN
Region	Asia
Dialing code The dialing prefix used to establish a call or send an SMS from one locale to the given locale.	+91

Guidelines
Use Cases	Short codes are ideal for high-throughput programmatic messaging. Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes, you may be a good candidate for short codes. Some of the most common use-cases for short codes in Sweden are: Two-factor authentication (2FA) or one-time passwords (OTP) Promotional or marketing alerts Account alert notifications Reminders (appointments, upcoming payments, etc.)
Restrictions	Short codes can only message users on carriers within the countries in which they are provisioned. Although Twilio can provision short codes in multiple countries, if your customers are not located in Sweden, you should not obtain an Swedish short code. Short codes require express consent from end users before any SMS can be sent. Unless you can obtain consent, you should not use a short code. Twilio and the carriers will not support certain types of campaigns, including but not limited to: Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation. Campaigns containing sexual/adult content (which are prohibited by Twilio’s AUP). Marketing messages restricted to 9am to 8PM. Kindly refer to https://support.twilio.com/hc/en-us/articles/20441562481435-India-Short-Code-Best-Practices
Other Options	Vanity Short codes are not supported
Requirements	To apply for a India Short Code the following details need to be forwarded via email: Details of the end customers Brand name Official company name Monthly Volume Expected amount of messages sent monthly Estimated traffic start date Use case Specification about the main purpose of the Short Code, i.e. notifications/marketing Sample messages If applicable, please include URLs Preferred Billing method Quarterly/Yearly
Timeframe	2-4 weeks, once you've submitted all required information and documentation. Please expect delays on any applications submitted in during Indian National Holidays, as carriers often experience an annual provisioning freeze period during these times
Regulatory Bodies	National Regulatory Authority: https://www.trai.gov.in/ National Phone Numbering Plan: https://dot.gov.in/sites/default/files/nnp2003.pdf Telecom, Digital and/or Electronic Communications Regulations https://urldefense.com/v3/__https://www.trai.gov.in/sites/default/files/201412100252045712297reg-10122014_0.pdf__;!!NCc8flgU!MFTrmMffa-1fkeg2Zis8ASlIIjtCGo_liA8kWb87enkWcZP_0tD4wLopC_OU$ Content Regulations: Only Clean Traffic. No Fraudulent and spam content allowed
Pricing	Please refer to How Much Does A Short Code Cost? for details on pricing
Next Steps	To apply for a India Short Codes, please follow these steps: Check the requirements above and collect the needful information Forward them via email to sc@twilio.com.

For the benefit of all our customers, these guidelines are provided to help you comply with applicable requirements and to help ensure Twilio's platform remains compliant with global telecommunications ecosystem requirements. These guidelines represent our current understanding of common compliance requirements generally applicable to Twilio and its customers, and do not constitute legal advice. By posting these guidelines, Twilio makes no assurances regarding the legal compliance of your application built using our APIs. You are expected to understand and abide by all compliance obligations applicable to your specific application. You should check these pages regularly for updates as telecommunications ecosystem requirements continue to evolve and change, and the information below may be updated or changed without notice.