Ever forget your phone at home and feel like you’re missing a limb? Cell phones live in our back pocket, purse, on our desk, and in all cases only an arm’s distance away. Our constant proximity and attention to our mobile devices make short message service (SMS), more commonly known as text messages, so powerful to businesses.
SMS boasts a 98% open rate, making SMS an incredible avenue for getting customers’ immediate attention. But SMS is not a communication avenue to be overused. Because of the personal relationship users have with their phones (aka extra limb), SMS must be leveraged appropriately to garner your customers’ trust and effectively communicate with them.
We’ll show you 3 ways you can get started sending SMS (for free) for your business and then provide a few SMS sending tips to make sure you’re set up for success.
How should businesses use SMS?
From alerts …
We partnered with our teammates at Segment, the leading customer data platform, to create our latest guide: 15 Ways to Engage Your Customers Using Data. While we all want more data, data is only as good as your strategy to apply it. And figuring out how to collect, organize, and put your data to action can be a daunting process.
To help demystify any questions around data and how to use it, this guide walks through:
- What data you should be tracking
- How you can engage new visitors
- How to encourage ongoing purchases
- What you can do to re-engage customers
- The tools you can use to put these strategies to action
You’ll find best practice tips and examples of successful messaging and resources to help you learn more about any strategies that you are interested in pursuing.
Ready to dig into the data? Download the guide.
Data & customer …
Have you ever had a video call with someone when every other word is cutting out, and the video is moving in slo-mo? “Hey - are - today? - you - help - anything?” Leads to really productive conversations…
Or how about when you play a video game, like Fortnite, and you have the target aimed perfectly at your opponent, but nothing happens to your opponent. Instead, you’ve lost your life, and all your weapons are up for grabs. Both instances could be the effect of packet loss.
What is a data packet?
To understand packet loss, it’s important to first know what a data packet is. When data is transmitted across the internet, the Transmission Control Protocol/ Internet Protocol (TCP/ IP) breaks down the data into smaller chunks called packets to make it easier to transfer. Once all of the data packets have arrived at the destination, the data …
What is latency?
In the digital world, latency does not describe a skill or desire that has not yet been actualized nor does it describe an inactive pathogen. Instead, it refers to the time it takes for data to transfer. To get more specific, let’s look at the different types of latency.
Network latency is the delay in your action and the Internet’s response to your action. For example, if you click a web page and it takes a while to load, the time it takes to load is the latency (also known as lag).
To get a bit more technical, network latency can be described as the time it takes for a data packet to travel roundtrip from the sender to the receiver then back to the sender. This is also called round trip time (RTT). The time is often completed in milliseconds, but those milliseconds can …
Brendan Michaelsen is a builder through and through. He may not always have a standard roadmap, but that doesn’t stop him from charting his own path.
While attending Purdue University, Brendan opened a software consulting company out of his friend’s dorm room.
“I had never really done a lot of software before but was starting to get into the programming way of life,” Brendan commented.
He initially started building iOS apps for small businesses owned by friends and family before moving on to larger clients like Purdue University and the city of West Lafayette. From wildlife guide apps to an app that scans vouchers for restaurants and marketing websites for hair salons, Brendan was immersed in a learn-by-doing way of life. He dedicated all of his time outside of class to his business, PearCircuit.
When he graduated in 2016, Brendan and his partner decided to take PearCircuit full time instead …
Six-and-a-half years ago, Brian and Jamey Elrod finished their meal at a restaurant in Chattanooga, TN, and looked around for their server. After waiting a while for the bill, wondering why they couldn’t get their server’s attention, they envisioned a solution to the lack of service.
What if you could text into the restaurant? The message could show up with the corresponding table number on a big screen that would alert the server of the table’s need. Texting would eliminate a lot of the back and forth between diner and server to help make the experience of dining out more efficient and enjoyable.
“Text Request was founded out of recognizing an opportunity to help businesses communicate,” Brian explained.
After more research and asking Rob …
If Jozef Kutka had his druthers, he’d be out in nature riding his bike or running. As a developer and CTO for MeetFox, his view on software is rather untraditional.
“I believe software makes life easier, but it’s not making it nicer.”
He doesn’t like how much time we, as a society, spend in front of screens. He hopes that by working at MeetFox, the company can help people spend less time organizing meetings and reviewing schedules and more time face-to-face (virtually and in-person).
MeetFox is a tool for professionals to manage meetings with online scheduling, integrated video calls, and direct payments. Originally called CoachFox, the company was focused on matching coaches to clients in an online platform. The company quickly pivoted once the founder, Susanne Klepsch, realized that a lot of the day-to-day of coaches was spent scheduling appointments, writing invoices, and doing other administrative tasks.
By providing a …
Bernard Baker has a day job, but you wouldn’t believe it with the number of projects he juggles on a daily basis. By day he works for an e-commerce marketplace and in his spare time, he employs his programming skills to solve a variety of issues in our communities. Lately, he’s been focused on how to help people stay safe and connected during COVID-19.
Solutions to stay connected
Because of COVID-19, Baker found himself frequently calling his loved ones to check-in. In particular, he’s been talking to his parents who are high-risk. He got to thinking about people in crisis in developing countries who don’t have smartphones or internet. How do they stay connected to the ones they love when they can’t see them?
During Twilio’s DEV hackathon, Baker decided to tackle this problem head-on. He built Let’s Connect, an app that allows you to “connect with other people …
Kristen Womack may not be a traditional developer. She didn’t dream of building computers as a kid and she didn’t pursue a computer science degree. In fact, she studied sign language interpretation and linguistics in school. But, she is driven by something that fuels developers across the globe: “the hacky nature of wanting to make something work.” This nature has enabled her to use software and technology as the building blocks for her dreams.
Her career spans a number of roles in the tech stratosphere. As a Technical Product Manager at Best Buy, she first learned about Twilio. She found her “curiosity about API strategy wouldn’t end” and Twilio stood out to her as one of the companies with the best API documentation.