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  • By Julie Griffin
    7 Ways to Text From Your Computer (for Businesses & Individuals) send-text-from-computer.png

    Whether you're looking to send text messages to update your customers on their order or you want to confirm the time of your dinner date, it’s helpful to be able to text from your computer rather than your phone.

    From a business standpoint, it simply isn’t possible to text all of your customers because you can’t send text messages at scale using your personal phone. As an individual, it’s convenient to text from your computer, especially if you’re like me and frequently misplace your cell phone.

    Your use case will determine the method that you use to text from your computer, so think about your goals when looking for a solution. Do you want to send 1:1 texts to your friends from your computer? Are you a business looking for a one-to-many short message service (SMS) solution?

    We’ll cover a number of ways individuals and businesses can text from their …

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  • By Julie Griffin
    Twilioのビジネス向けフリーSMSを利用する Get_Started_With_SMS-jp

    この記事は、コンテンツマーケティング担当のJulie Griffinが、こちら(英語)で執筆した記事を日本語化したものです。

    スマートフォンは家に置き忘れると不安になるものであり、ポケットやバッグの中、デスクの上と、必ず手元にあるアイテムのひとつです。常に身近にあるモバイルデバイスという特性もあり、テキストメッセージとして広く知られるショートメッセージサービス(SMS)がパワフルなビジネスツールとして成立しやすい構図になります。

    SMSは98%という高い開封率を誇るため、顧客の関心を引く手段として非常に効果的です。しかし、コミュニケーションツールとして過度に利用されてもいけません。スマートフォンが(“もう1つの手”というほど)身近な存在であることを踏まえると、企業には、SMSを適切に利用し、顧客の信頼を得ながら効果的なコミュニケーションを図ることが求められます。

    この記事では、SMSのビジネス利用(送信)をおカネをかけずに始める3つの方法と、ビジネスを成功させるSMS利用のヒントを紹介します。

    SMSをビジネスに活用する方法

    お知らせや注文通知、プロモーションキャンペーンなど、ビジネスにおけるSMS活用は、お客様とのコミュニケーションを強化する手段となります。

    SMSのビジネス利用

    最も一般的なSMSのビジネス利用は、注文確認、追跡通知、サインインのお知らせなどトランザクション系のものです。これらは短文で用途が限定され、すぐに見てもらいたい内容であることから、SMSに適したメッセージと言えます。

    プロモーションのテキストメッセージも、セールスや割引のお知 …

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  • By Julie Griffin
    Getting Started With Twilio Free SMS for Businesses Get_Started_With_SMS

    Ever forget your phone at home and feel like you’re missing a limb? Cell phones live in our back pocket, purse, on our desk, and in all cases only an arm’s distance away. Our constant proximity and attention to our mobile devices make short message service (SMS), more commonly known as text messages, so powerful to businesses.

    SMS boasts a 98% open rate, making SMS an incredible avenue for getting customers’ immediate attention. But SMS is not a communication avenue to be overused. Because of the personal relationship users have with their phones (aka extra limb), SMS must be leveraged appropriately to garner your customers’ trust and effectively communicate with them.

    We’ll show you 3 ways you can get started sending SMS (for free) for your business and then provide a few SMS sending tips to make sure you’re set up for success.

    How should businesses use SMS?

    From alerts …

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  • By Julie Griffin
    Premiers pas avec les SMS gratuits Twilio pour les entreprises Premiers pas avec les SMS gratuits Twilio pour entreprises

    Cela vous est déjà arrivé d'oublier votre téléphone à la maison et d'avoir l'impression qu'il vous manquait un membre ? Les téléphones portables vivent dans nos poches arrière, nos sacs à main, sur nos bureaux – bref ils sont toujours à portée de main. Cette proximité et cette attention constante que nous portons à nos appareils mobiles font ainsi du service de messages courts (SMS), également connu sous le nom de « message texte » ou « texto », un puissant outil pour les entreprises.

    Les SMS peuvent se targuer d'un taux d'ouverture de 98 %, ce qui en fait un formidable moyen d'attirer l'attention immédiate des clients. Pour autant, c'est un moyen de communication dont il convient de ne pas abuser. Du fait du lien étroit que les usagers entretiennent avec leur téléphone (le fameux membre supplémentaire), il faut utiliser les SMS à bon escient si l'on veut gagner …

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  • By Julie Griffin
    New Guide! 15 Ways to Use Data to Engage Your Customers 15-Ways-to-Use-Data-to-Engage_Your_Customers.png

    We partnered with our teammates at Segment, the leading customer data platform, to create our latest guide: 15 Ways to Engage Your Customers Using Data. While we all want more data, data is only as good as your strategy to apply it. And figuring out how to collect, organize, and put your data to action can be a daunting process.

    To help demystify any questions around data and how to use it, this guide walks through:

    • What data you should be tracking
    • How you can engage new visitors
    • How to encourage ongoing purchases
    • What you can do to re-engage customers
    • The tools you can use to put these strategies to action

    You’ll find best practice tips and examples of successful messaging and resources to help you learn more about any strategies that you are interested in pursuing.

    Ready to dig into the data? Download the guide.

    Guide 15 ways to use data to engage customers

    Data & …

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  • By Julie Griffin
    Understanding Packet Loss and How to Fix It Understanding-packet-loss

    Have you ever had a video call with someone when every other word is cutting out, and the video is moving in slo-mo? “Hey - are - today? - you - help - anything?” Leads to really productive conversations…

    Or how about when you play a video game, like Fortnite, and you have the target aimed perfectly at your opponent, but nothing happens to your opponent. Instead, you’ve lost your life, and all your weapons are up for grabs. Both instances could be the effect of packet loss.

    What is a data packet?

    To understand packet loss, it’s important to first know what a data packet is. When data is transmitted across the internet, the Transmission Control Protocol/ Internet Protocol (TCP/ IP) breaks down the data into smaller chunks called packets to make it easier to transfer. Once all of the data packets have arrived at the destination, the data …

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  • By Julie Griffin
    Understanding Latency Understanding-Latency.png

    What is latency?

    In the digital world, latency does not describe a skill or desire that has not yet been actualized nor does it describe an inactive pathogen. Instead, it refers to the time it takes for data to transfer. To get more specific, let’s look at the different types of latency.

    Network latency

    Network latency is the delay in your action and the Internet’s response to your action. For example, if you click a web page and it takes a while to load, the time it takes to load is the latency (also known as lag).

    To get a bit more technical, network latency can be described as the time it takes for a data packet to travel roundtrip from the sender to the receiver then back to the sender. This is also called round trip time (RTT). The time is often completed in milliseconds, but those milliseconds can …

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  • By Julie Griffin
    Developer Spotlight: Brendan Michaelsen BMichaelsen2.png

    Brendan Michaelsen is a builder through and through. He may not always have a standard roadmap, but that doesn’t stop him from charting his own path.

    While attending Purdue University, Brendan opened a software consulting company out of his friend’s dorm room.

    “I had never really done a lot of software before but was starting to get into the programming way of life,” Brendan commented.

    He initially started building iOS apps for small businesses owned by friends and family before moving on to larger clients like Purdue University and the city of West Lafayette. From wildlife guide apps to an app that scans vouchers for restaurants and marketing websites for hair salons, Brendan was immersed in a learn-by-doing way of life. He dedicated all of his time outside of class to his business, PearCircuit.

    When he graduated in 2016, Brendan and his partner decided to take PearCircuit full time instead …

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  • By Julie Griffin
    Text Request's Multichannel Mission Text Request Blog Header

    Six-and-a-half years ago, Brian and Jamey Elrod finished their meal at a restaurant in Chattanooga, TN, and looked around for their server. After waiting a while for the bill, wondering why they couldn’t get their server’s attention, they envisioned a solution to the lack of service.

    What if you could text into the restaurant? The message could show up with the corresponding table number on a big screen that would alert the server of the table’s need. Texting would eliminate a lot of the back and forth between diner and server to help make the experience of dining out more efficient and enjoyable.

    The initial idea for Text Request was born that day, although Text Request has evolved to encompass many more industries and use cases since its inception.

    “Text Request was founded out of recognizing an opportunity to help businesses communicate,” Brian explained.

    After more research and asking Rob …

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  • By Julie Griffin
    Developer Spotlight: Jozef Kutka JozefKutka_BlogHeader.png

    If Jozef Kutka had his druthers, he’d be out in nature riding his bike or running. As a developer and CTO for MeetFox, his view on software is rather untraditional.

    “I believe software makes life easier, but it’s not making it nicer.”

    He doesn’t like how much time we, as a society, spend in front of screens. He hopes that by working at MeetFox, the company can help people spend less time organizing meetings and reviewing schedules and more time face-to-face (virtually and in-person).

    MeetFox is a tool for professionals to manage meetings with online scheduling, integrated video calls, and direct payments. Originally called CoachFox, the company was focused on matching coaches to clients in an online platform. The company quickly pivoted once the founder, Susanne Klepsch, realized that a lot of the day-to-day of coaches was spent scheduling appointments, writing invoices, and doing other administrative tasks.

    By providing a …

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