Twilio Segment Engage

Build experiences that react in real time, everywhere your customers are.

Our rich data orchestration tool combines warehouse, event property, and profile data to help you respond quickly to customer interactions across any platform or channel.

Profile information with email interactions and related marketing activities for Evan Turner.

How Twilio Segment Engage works

Marketing dashboard showing dormant customers and a campaign offering a free pair of shoes with a purchase

Engage puts the power of a customer data platform (CDP) together with event-triggered journey orchestration, targeted real-time audiences, and AI profile enrichment to deliver individualized customer experiences.

  • Create complex customer journeys in real time

    Quickly and easily monitor and respond to events in real time, and simultaneously, rather than relying on aggregated past events.

  • Deliver richer, contextualized personalization

    Dynamically personalize on key events to enhance actions and decision-making while also reducing data sent to your downstream tools.

  • Get flexible data architecture that scales

    Gain the flexibility to deliver experiences across all channels and applications, with the freedom to add, test, and swap tools as your business needs evolve.

Make every customer moment count—right when it matters

Drive growth across the entire customer lifecycle with our multichannel marketing solution.

Improve acquisition

Use first-party data, real-time audiences, and predictive AI to better target leads, optimize campaigns, and be more efficient with your ad spend.

Sotheby’s utilized Engage to integrate first-party customer data with its expertise in sales and consignment categories. This approach allowed them to target more precisely qualified audiences and enhance growth on social media platforms.

Video Player
2X

increase in video engagement YoY

Bar graph with arrow showing an increase
69%

increase in social audience expansion

Engage features

Scale real-time customer engagement with powerful tools and built-in flexibility.

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New

Deliver individualized customer experiences with event-triggered journeys

Orchestrate transactional journeys that react to customer behavior in real time, send rich contextual data to downstream channels for personalized messaging, and leverage enhanced observability for insights to optimize each user's journey.

  • Unified customer profiles

    Integrate first-party data to create a single profile for every customer and power highly personalized customer interactions.

  • Contextual payloads

    Combine information from your data warehouse, triggering events, and CDP profiles and easily send to downstream tools.

  • Linked Audiences

    Build powerful audiences directly from data in your data warehouse or lakehouse to increase targeting accuracy and boost campaign outcomes.

  • AI Predictions and Recommendations

    Discover and launch the best AI prediction-powered audience for every campaign in minutes and keep those audiences up-to-date automatically. 

  • Identity resolution

    Keep customer profiles aligned across systems with industry-leading identity resolution.

  • Cross-channel audiences

    Create dynamic audiences in a privacy-first way with real-time customer interactions including behaviors and intent signals.

  • Centralized data governance and control

    Enforce access controls, data governance, and privacy to ensure downstream tools are fueled by the same high-quality customer data.

  • Cross-channel consistency

    Track and transition customer interactions across channels, enriching profiles in real-time for dynamic, personalized experiences.

Integrations

Orchestrate and scale personalized campaigns everywhere your customers are using our 550+ out-of-the-box integrations.

Code less, engage more

Explore our docs, webinars, blog articles, and more to help you start building with Twilio Segment Engage.

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Need help setting up Engage?

Work with one of our trusted partners to get coding support or explore a pre-built customer engagement solution. View partners 

Why Twilio

The Twilio Segment CDP is proven and trusted at scale. Begin creating precise, personalized customer engagement today with a free Twilio Segment account.

700+

pre-built connectors

400K

events ingested per second

400B

rows synced per day

99.99%

system uptime

Start orchestrating data-powered journeys that amaze your customers

Twilio Segment’s CDP gives you the flexibility to pull in data from anywhere and activate it everywhere, at scale. Enhance orchestration with your multichannel marketing (MCM) and automation platforms to seamlessly personalize every moment.

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