How Twilio Segment Engage works


Engage puts the power of a customer data platform (CDP) together with event-triggered journey orchestration, targeted real-time audiences, and AI profile enrichment to deliver individualized customer experiences.
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Create complex customer journeys in real time
Quickly and easily monitor and respond to events in real time, and simultaneously, rather than relying on aggregated past events.
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Deliver richer, contextualized personalization
Dynamically personalize on key events to enhance actions and decision-making while also reducing data sent to your downstream tools.
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Get flexible data architecture that scales
Gain the flexibility to deliver experiences across all channels and applications, with the freedom to add, test, and swap tools as your business needs evolve.
Make every customer moment count—right when it matters
Drive growth across the entire customer lifecycle with our multichannel marketing solution.
Engage features
Scale real-time customer engagement with powerful tools and built-in flexibility.


Deliver individualized customer experiences with event-triggered journeys
Orchestrate transactional journeys that react to customer behavior in real time, send rich contextual data to downstream channels for personalized messaging, and leverage enhanced observability for insights to optimize each user's journey.
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Unified customer profiles
Integrate first-party data to create a single profile for every customer and power highly personalized customer interactions.
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Contextual payloads
Combine information from your data warehouse, triggering events, and CDP profiles and easily send to downstream tools.
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Linked Audiences
Build powerful audiences directly from data in your data warehouse or lakehouse to increase targeting accuracy and boost campaign outcomes.
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AI Predictions and Recommendations
Discover and launch the best AI prediction-powered audience for every campaign in minutes and keep those audiences up-to-date automatically.
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Identity resolution
Keep customer profiles aligned across systems with industry-leading identity resolution.
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Cross-channel audiences
Create dynamic audiences in a privacy-first way with real-time customer interactions including behaviors and intent signals.
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Centralized data governance and control
Enforce access controls, data governance, and privacy to ensure downstream tools are fueled by the same high-quality customer data.
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Cross-channel consistency
Track and transition customer interactions across channels, enriching profiles in real-time for dynamic, personalized experiences.
Integrations
Orchestrate and scale personalized campaigns everywhere your customers are using our 550+ out-of-the-box integrations.
Code less, engage more
Explore our docs, webinars, blog articles, and more to help you start building with Twilio Segment Engage.


Need help setting up Engage?
Work with one of our trusted partners to get coding support or explore a pre-built customer engagement solution. View partners
Why Twilio
The Twilio Segment CDP is proven and trusted at scale. Begin creating precise, personalized customer engagement today with a free Twilio Segment account.
pre-built connectors
events ingested per second
rows synced per day
system uptime
Start orchestrating data-powered journeys that amaze your customers
Twilio Segment’s CDP gives you the flexibility to pull in data from anywhere and activate it everywhere, at scale. Enhance orchestration with your multichannel marketing (MCM) and automation platforms to seamlessly personalize every moment.

