You’ve crafted the perfect text message. The punch of a novel packed into a single SMS, worthy of the bard himself. Your campaign goes off without a hitch. Then, when you take a look at your costs you see they’re four times what you expected. Leading you to think: What the heck is a segment and why am I being charged for so many of them?
We’ll pull back the covers on SMS standards to give you an answer. Here’s where we’ll cover:
- Understanding what a segment is and how it affects your bill
- Encoding standards and headers you use to send messages
- Crafting the perfect message
- Subtle gotchas & pro-tips
Looking Back On The Nokia Brick Phone To Understand Message Segments
Think back to when you first started texting …