Messaging

Five ways to use SMS messaging to enhance customer experience

The digital era is now mobile. What does that mean? 75% of consumers would like to receive more texts...

When to Use Short code vs Toll-Free SMS

Should you use short code or toll-free sms? We compare the two to help you answer.

Business Continuity for a Resilient Global Communications Solution

A white paper on Twilio’s business continuity program that details our approach and priorities.

Here’s how to use Twilio for Salesforce to reach your audience

With Twilio for Salesforce, you can integrate world-class text messaging into Salesforce in just a few minutes. Use the Salesforce data and components you rely on every day to customize SMS messaging and report on results.

Drift: How AI & Machine Learning Drives Conversational Marketing

Drift uses intent data and machine learning to improve customer engagement. See Guillaume Cabane, VP of Growth at Drift, discuss how conversational marketing improves top-of-the-funnel lead acquisition in this video from Twilio’s 2018 SIGNAL conference.

Why Messaging with Customers Makes Sense

Why add omnichannel solutions to your customer communications processes? Read this executive brief to learn the top eight reasons why you should embrace SMS and other messaging channels today.

7 Best Practices for WhatsApp Business Messaging

Top considerations for creating an effective communication and engagement strategy using the WhatsApp Business Messaging API.

How Iterable, Crowdskout, and Curology Increase Engagement With SMS

Learn about Iterable’s powerful SMS engagement tool, run by Twilio on the backend. Read how Crowdskout and Curology utilize SMS to target custom audiences with personalized messaging for maximum engagement.

Getting Started with the WhatsApp Business API

Discover how to integrate the WhatsApp Business API into your customer engagement strategies and explore three use cases for business messaging.

SMS Alerts Best Practice Guide

Best practices and real world use cases of businesses using SMS text alerts and notifications to connect with customers on urgent matters and timely offers.

Five Reasons To Use The WhatsApp Business API

Discover how to improve your customer’s experience by incorporating WhatsApp Business messaging within your communication platform.

E-Book: Your Guide to Customer Messaging

Improving customer engagement requires integrating messaging into ongoing conversations. Download this roadmap to effectively engage during each intersect of your customer’s journey, from SMS to Facebook Messenger to web chat.

Financial Services Guide to Messaging

Learn how banks, advisory firms, insurance companies, and other financial services organizations are using messaging to inform, engage, and alert customers in ways they prefer. Read this e-book.

What is RCS Messaging?

RCS (Rich Communication Services) is a next generation SMS protocol that upgrades text messaging. Rich features like payments, high-res photo & file sharing, location sharing, video calls, and much more, are delivered to a device’s default messaging app.

SMS Bulk Messaging 101

Cloud-based SMS Bulk Messaging solutions help businesses deliver real-time notifications and marketing promotions to improve customer communications.

4 SMS Bulk Messaging Best Practices

Explore SMS Bulk Messaging best practices & get key considerations for implementing an effective mobile messaging platform to support your business requirements

How to Create Your Blueprint for Mobile Messaging

Learn how to use mobile messaging to build a better customer experience. This framework will help you develop an effective strategy for your business.

What are SMS and MMS and How do They Differ?

SMS and MMS drive the majority of messaging communications. We define them and show their crossover with products like iMessage, Whatsapp, and other apps.

How to Automate Mass SMS, Push, and Chat Notifications

When you’re building a mass notification system, it’s good to have options. Reach users on their preferred device and channel with an API like Twilio Notify.

Power Life-saving Medical Alerts with Multi-channel Notifications

Make sure your medical alerts for life-threatening emergencies reach their right people across devices and platforms with a single API.

Why You Shouldn't Settle for Low-Quality Bulk SMS

Build your own bulk SMS platform to send highly-targeted and segmented messages that ensure your marketing campaigns connect with your customers.

Emergency SMS Alerts Let Police Notify Constituents Faster

When the message is urgent, SMS alerts reach the community faster. Learn how police are using an API to send important safety information by text message.

Text Alerts: The Fastest Way to Reach Your Customers

Texts keep customers informed, especially when messages are time-sensitive. Adding text messaging to your business is easy with an API like Twilio.

How to Respond Faster to Incidents with SMS Alerts

People read text messages faster and are more likely to respond than on other channels. For urgent alerts, SMS is the way to go.

Why Add SMS to Your Incident Management System?

Unplanned network incidents are fixed faster when communications are streamlined. Building SMS into your alerts platform delivers flexibility and customization.

Build A Mass Text System Using Bulk SMS

Text messaging in bulk is easy when you can reach people by SMS with one simple API request.

Shift Scheduling Made Easy With Two-Way SMS

Learn how an employee scheduling app lets workers connect with their peers and managers by text, a channel they already use and love.

3 Easy Ways to Use Text Reminders

Businesses like Yelp, Netflix, and Airbnb are using text reminders to reach their customers in new ways.

How to Use SMS and Messaging APIs

Learn how to integrate messaging, such as SMS, in-app chat, and push notifications, into your business communications. APIs from Twilio make it simple.

When I Work’s Katie Braun and Sam Tape on Programmable Chat

Hourly workers don’t always have a business email address or phone to communicate with their supervisors and coworkers. That’s why When I Work built WorkChat.

Hustle’s Tyler Brock and Soleil Kellar on Personalized Engagements

SMS is far more effective at engaging people than email or cold calling. But how do you send millions of text messages and still keep them personalized?

What is Commerce Communications?

A customer’s interaction with your business shouldn't end once they complete their transaction. In fact, that’s where it should really begin.

Four Pillars of a Great Customer Messaging Experience

People tend to communicate with friends and family through text messages, making mobile a natural medium to talk to businesses. Here’s how to get started.

APIs: The New Messaging Infrastructure

Choosing the right infrastructure used to be a decision between costly customization or slightly less expensive outsourcing. Now, there’s a new way.

Which Mobile Messaging Interface Should Your Business Use?

Your interface determines whether or not people will read your messages. Here’s how to decide which interface your business should use.

Route Calls Intelligently with Mobile Messaging

Your customers all want something different when they text you. Here’s how you can meet their needs.

The Ultimate Checklist for Building Your Mobile Messaging Strategy

In this checklist, we’ve summarized all the strategic insights we’ve gained from our customers. Use it to answer the tough questions about mobile messaging.

How to Scale Customer Communications with Bots

Enable chat bots to communicate with your customers, so your human agents are free to focus on hard problems and provide better customer experiences.

How Consumers Use Messaging Today

9 out of 10 consumers want to message brands. But, is your business ready to start texting?

Reduce No-Shows with Appointment Reminders

Missed appointments cost businesses millions of dollars a year in lost revenue. Appointment reminders are an easy and cost effective way to reduce no-shows.

Reach Customers Fast With SMS

Your customers use text messages with their friends and family. They expect you to do the same. So, why aren’t you texting them yet?

Create On-Demand Customer Support Experiences with SMS

Text messages are the perfect way to engage customers. Leave the stiff customer experience behind and create the people-centric experience of the future.

How to Build Web Chat with Twilio

Use live chat to resolve customer questions and engage with prospects on your site.

How to Build SMS Account Notifications with Twilio

Learn how to build SMS Account Notifications with Twilio

Netflix Chills With Twilio’s SMS And Voice

The video on demand leader keeps members across the globe streaming with quick password resets and other critical alerts via Twilio SMS and Voice

Nordstrom Reinvented Personal Shopping With Mms

America's leading fashion specialty retailer increased sales with private texting and MMS for customers and sales associates.

Understand How Consumers Use Mobile Messaging

We surveyed consumers around the world about how they use messaging with businesses. Here's what we found.

How To Add Messaging To Your Communication Mix

Messaging is so simple. Yet when it comes to messaging customers, why do businesses struggle to get it right?

A Blueprint for Mobile Messaging

97% of Americans use messaging at least once a day, but businesses struggle to add messaging to their channels. Here's a blueprint to build better customer communications experiences.

APIs for Modern Field Service Communications

Increase your field service customer satisfaction with Twilio APIs for SMS, MMS, and voice calls that reach customers much more efficiently than email.

Why Mobile Messaging Works

Mobile messaging has quickly become a powerful way to communicate for people. Here are seven reasons why.

Hello SMS: Netflix Goes Global

Communicating with members in a way that keeps them coming back is the Netflix messaging team’s holy grail. Twilio’s easy mobile messaging APIs put that grail within grasp.

Power up your web and mobile apps with APIs for SMS, chat, and notifications with minimal effort. Explore the latest research.