Why Twilio
Twilio delivers on the promise brands have been making for years—personalized engagement at scale. Our tools work with your existing stack to enable fast innovation, and give you the data you need about each and every customer to make all your interactions unique.
320K+ brands are delivering better engagement with Twilio
One platform for every interaction
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Make every interaction smarter
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Reach your customers any way, anywhere
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Give your teams real-time context
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Built on scale and trust
What makes Twilio different
Twilio is one of the first and only Customer Engagement Platforms to bring contextual data, communications tools, and AI together in a single platform. We make it easy for businesses to personalize every step of a customer’s unique journey.
Leverage Twilio’s scalability and reliability
billion voice calls
billion messages sent or received
trillion emails sent
billion customer verifications
*The above stats are from January 2023-December 2023
How IBM transformed its customer data foundation across 150 product lines to boost revenue by 70%
IBM brought in Twilio Segment to send real-time customer communications and increase new product adoption and retention.
MongoDB increases user data privacy with Twilio
By integrating their backup functionality with Twilio’s SMS API, MongoDB was able to guarantee secure access for their customers from day one.
Allergan grew loyalty program by messaging customers directly
After relaunching the Allē loyalty program and sending personalized text messages to members with coupons, offers, and relevant product information, Allergan increased sales and reached new membership records.
Analyst reports
See why Twilio was named a leader in the Communication Platform as a Service (CPaaS) software space for a third time.*
Analyst report
Twilio named a Leader in the 2025 Gartner® Magic Quadrant™ for CPaaS*
Analyst report
Twilio named a CPaaS Leader in 2025 IDC MarketScape
Analyst report
Twilio Named a Leader in 2023 IDC CPaaS MarketScape Report
Analyst report
Twilio named a Leader in the 2023-24 Omdia CPaaS Universe
Analyst report
Twilio named a Leader in the IDC CDP Market Scape for Financial Services Industry 2023
Simple, flexible pricing options
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Pay-as-you-go
Simple usage‑based pricing means you don’t get locked into big contracts. -
Volume discounts
Discounts trigger as your usage grows, so you always get a fair price. -
Committed‑use discounts
Talk with our sales team for access to deeper discounts when you commit to usage.
We have the trust. We have the simplicity. We have the scale.
Simplify complexity
Whether its regulation, telco relationships, ethical use of AI, or the actual implementation Twilio simplifies the complexity of making customer engagement happen.
Accelerated time to value
Get up and running in days not months. Transparent pay-as-you-go pricing so you can scale up as you need.
Market visionary
We have been named a leader in the Magic Quadrant for the CPaaS market by Gartner and a Leader for the customer data platform focused on B2C Users by IDC Marketscape.
Know every customer individually, engage personally
Get started on a proof-of-concept that you can scale—no credit card required—or work with more than 2,000 technology partners to help implement Twilio’s solutions.
* 1 Gartner®, Magic Quadrant™ for Communications Platform as a Service, Lisa Unden-Farboud, Ajit Patankar, Brian Doherty, DanielO’Connell, September 18, 2023
* 2 Gartner®, Magic Quadrant™ for Communications Platform as a Service, Lisa Unden-Farboud, Ajit Patankar, Pankil Sheth, Brian Doherty, June 24, 2024
* 3 Gartner®, Magic Quadrant™ for Communications Platform as a Service, Lisa Unden-Farboud, Manoj Bhatia, Pankil Sheth, Ajit Patankar, July 21, 2025