Why Twilio

Twilio delivers on the promise brands have been making for years—personalized engagement at scale. Our tools work with your existing stack to enable fast innovation, and give you the data you need about each and every customer to make all your interactions unique.

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320K+ brands are delivering better engagement with Twilio

One platform for every interaction

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  • Make every interaction smarter

  • Reach your customers any way, anywhere

  • Give your teams real-time context

  • Built on scale and trust

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What makes Twilio different

Twilio is one of the first and only Customer Engagement Platforms to bring contextual data, communications tools, and AI together in a single platform. We make it easy for businesses to personalize every step of a customer’s unique journey.

  • Network

    One-platform ecosystem

    Twilio’s CEP includes the leading CDP and CPaaS solutions, along with powerful interoperability and a robust partner ecosystem.
  • People shaking hands

    Trusted and transparent

    Seamlessly integrating compliance, security, and data privacy across the customer experience with a trust-first platform.
  • Award Ribbon

    Built for builders

    10 million (and counting) developers are building uniquely personal customer interactions with speed, agility, and scale.
  • Planet with orbit

    Enterprise scale and global reach

    Powering over 14 trillion customer engagement API calls across every corner of the globe for 36% of the Forbes Global 2000.
  • Lightbulb idea

    Open and extensible by design

    Offering flexible APIs as well as out-of-the-box, yet programmable, solutions to orchestrate powerful customer interactions with agility.
  • Desktop computer with developer documentation

    Real-time customer data

    Activate more precise experiences at scale with the leading customer data platform.
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Now open

Twilio’s AI Startup Searchlight 2025

 We’re celebrating the next generation of startups shaping the future of customer engagement through Generative AI, AI Agents, LLMs, platforms and Twilio. Winners will be featured online, awarded credits, and more!

Apply today

Leverage Twilio’s scalability and reliability

19.9 billion +
voice calls
167 billion +
messages sent or received
1.9 trillion +
emails sent
4.8 billion +
customer verifications

*The above stats are from January 2023-December 2023

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How IBM transformed its customer data foundation across 150 product lines to boost revenue by 70%

IBM brought in Twilio Segment to send real-time customer communications and increase new product adoption and retention.

Family with heart symbol
30%
improvement in product adoption
Bar graph with arrow showing an increase
4X
increase in conversion rate
Billing icon
10X
return on Twilio Segment investment
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Allergan grew loyalty program by messaging customers directly

After relaunching the Allē loyalty program and sending personalized text messages to members with coupons, offers, and relevant product information, Allergan increased sales and reached new membership records. 

Package with heart
$400M+
in direct-to-consumer sales
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41%
reduction in “completed purchase” CPA
User group network
3M+
loyalty members
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MongoDB increases user data privacy with Twilio

By integrating their backup functionality with Twilio’s SMS API, MongoDB was able to guarantee secure access for their customers from day one.

Chat bubble with 3 steps
1 Week
to launch Twilio Two-Factor Authentication
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15M
MongoDB downloads
People shaking hands
1K+
technology and service partners
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Analyst reports

See why Twilio was named a leader in the Communication Platform as a Service (CPaaS) software space for a third time.*

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Analyst report

Twilio named a Leader in the 2025 Gartner® Magic Quadrant™ for CPaaS*

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IDC report

Analyst report

Twilio named a CPaaS Leader in 2025 IDC MarketScape

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Analyst report

Twilio Named a Leader in 2023 IDC CPaaS MarketScape Report

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Analyst report

Twilio named a Leader in the 2023-24 Omdia CPaaS Universe

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Analyst report

Twilio named a Leader in the IDC CDP Market Scape for Financial Services Industry 2023

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Simple, flexible pricing options

  • Pay-as-you-go

    Simple usage‑based pricing means you don’t get locked into big contracts.

  • Volume discounts

    Discounts trigger as your usage grows, so you always get a fair price.

  • Committed‑use discounts

    Talk with our sales team for access to deeper discounts when you commit to usage.
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We have the trust. We have the simplicity. We have the scale.

Simplify complexity

Whether its regulation, telco relationships, ethical use of AI, or the actual implementation Twilio simplifies the complexity of making customer engagement happen.

Accelerated time to value

Get up and running in days not months. Transparent pay-as-you-go pricing so you can scale up as you need.

Market visionary

We have been named a leader in the Magic Quadrant for the CPaaS market by Gartner and a Leader for the customer data platform focused on B2C Users by IDC Marketscape.

Know every customer individually, engage personally

Get started on a proof-of-concept that you can scale—no credit card required—or work with more than 2,000 technology partners to help implement Twilio’s solutions.

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* 1 Gartner®, Magic Quadrant™ for Communications Platform as a Service, Lisa Unden-Farboud, Ajit Patankar, Brian Doherty, DanielO’Connell, September 18, 2023

* 2 Gartner®, Magic Quadrant™ for Communications Platform as a Service, Lisa Unden-Farboud, Ajit Patankar, Pankil Sheth, Brian Doherty, June 24, 2024 

* 3 Gartner®, Magic Quadrant™ for Communications Platform as a Service, Lisa Unden-Farboud, Manoj Bhatia, Pankil Sheth, Ajit Patankar, July 21, 2025