This post first appeared on the Twilio SendGrid blog.
As summer winds down, we all begin to focus on the upcoming busy email sending season and Black Friday email campaigns. So now is a great time to address your email bounce rate. If your bounce rate inches close to or above 5%, this signals to mailbox providers that you may not be keeping your email list clean and full of valid email addresses. Without a stellar reputation with mailbox providers and fully optimized inbox placement, you put your Q4 email conversion goals or end-of-year usage and engagement expectations at risk.
Our Email Validation API is flexible so that you can integrate it to surface possible …