Building Better Phone Trees With Twilio Using Multivariate Testing

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In our earlier blog post, Twilio for Phone Trees, we showed you how to create a phone tree using Twilio, Ruby, and Sinatra. In this post, we are going to apply one of the web developers most powerful tools, multivariate testing, to many company’s favourite communications tools, the phone tree. Multivariate testing will allow us to answer a lot of different questions about our phone tree:… Read More

Michael Wawra: What Building Toasters Can Tell You About Twilio

Thomas Thwaites is a designer with an interest in science and technology. He was a student at the Royal Academy of Arts in London when he decided to build his own toaster. He bought a mass produced one for £3.94 and started by reverse-engineering it. To his dismay, Thomas discovered his toaster consisted of about 400 components made of over 100 different materials. Thomas’s TED Talk… Read More