Twilio SendGrid Marketing Campaigns pricing

Try Marketing Campaigns for free

  • Start with a free trial—no credit card required

  • Pick a plan for your email volume and contact storage

  • Unlock volume discounts as you scale

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Marketing Campaigns Plans

Pricing is determined by monthly contact storage, email volume, and features. Select your volume below to see which plans are right for you.

How many contacts would you like to store?
100 5,000 10,000 20,000 50,000 100,000 200,000 500,000+
How many emails would you like to send per month?
<6,000 15,000 30,000 50,000 60,000 100,000 150,000 250,000 300,000 500,000 1,000,000 2,500,000+
Recommended

No credit card, no commitment.

What’s included:

  • Design & code editors
  • Segmentation
  • A/B testing & actionable insights
  • Automation

  • Email testing credits:

    3

  • Signup forms:

    1

  • Additional teammates:

    1

  • Support type:

    Ticket
Recommended

You can upgrade any time after your free account is set up.

Taxes and overages may apply.

What’s included:

  • Design & code editors
  • Segmentation
  • A/B testing & actionable insights

  • Email testing credits:

    10

  • Signup forms:

    5

  • Additional teammates:

    1

  • Support type:

    Ticket, chat, phone
Recommended

You can upgrade any time after your free account is set up.

Taxes and overages may apply.

What’s included:

  • Design & code editors
  • Segmentation
  • A/B testing & actionable insights
  • Automation
  • Access to dedicated IPs

  • Email testing credits:

    60

  • Signup forms:

    15

  • Additional teammates:

    1,000

  • Support type:

    Guaranteed response times on ticket, chat & phone support
Recommended

Need to send more? Talk to us for custom, high volume pricing.

What’s included:

  • Design & code editors
  • Segmentation
  • A/B testing & actionable insights
  • Automation
  • Access to dedicated IPs

  • Email testing credits:

    60

  • Signup forms:

    15

  • Additional teammates:

    1,000

  • Support type:

    Guaranteed response times on ticket, chat & phone support
No credit card required

Get started with zero commitment

Discover the power of Twilio SendGrid with no upfront cost. Start with our free plan and try the full suite of features at your own pace. Upgrade at any time as your demands evolve. Jumpstart your email success today—no strings attached.

Start for free

Full Feature Breakdown

Compare the features and benefits of each plan.

Design |  Contacts  |  Analytics  |  Deliverability  |   Account Management |  Support  |  Integration  |  Privacy

Design and Testing

Design features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Design & code editors

Create emails using HTML code, drag & drop editing, or a mix of both.

A/B testing & actionable insights

Test multiple subject lines and content variations within a single send and access analytics reports to learn from engagement and recipient data.

Responsive templates

Use pre-built templates that dynamically render across device types.

Email testing

Run spam tests, preview how your email renders, and validate links within your editing workflow.

3 credits

10 credits

(more for purchase)

60 credits

(more for purchase)

60 credits

(more for purchase)

Content personalization

Customize subject lines and email content for each individual recipient using custom field data.
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Contacts and sending

Contacts features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Segmentation

Target audiences based on your custom field data or our email engagement data.

Automation

Send automated emails or time-based drip series using triggers you already have in place.

Send scheduling

Schedule emails to send immediately or at a pre-scheduled date and time.

Signup forms

Grow your contact list with a simple signup form you can embed on your website or share as a Twilio SendGrid hosted link.

1 form

5 forms

15 forms

15 forms
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Analytics and reporting

Analytics features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Engagement statistics

See key engagement data like delivery, click, open, and unsubscribe rates.

Link click tracking

See which links within each email are the most compelling to readers.

Bounce rate, spam, blocked reporting

Gain timely insight into events that may cause delivery issues.

Deliverability insights

Application, device, browser, and mailbox usage

See the email applications, devices, browsers, and mailbox providers your recipients use as they engage with email.

Geographical distribution

Determine where recipients are located as they engage with your email.

Email category comparison

Use categories to run custom analytics across different types of email you send.
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Deliverability

Deliverability features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Inbox provider relationships

Benefit from our proactive ISP monitoring and outreach.

Built-In best practices

Use in-app tools like Sender Profiles and Unsubscribe Groups to help support your deliverability.

Authentication

Increase email deliverability and trust with authenticated domains and branded links.

Dedicated IP included

Own your reputation with a dedicated IP address, and then automate your IP warmup.

Access to Additional IPs

Purchase and manage additional IP addresses.
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Test the features with our free plan

Sign up for our free plan (no credit card required) to try the features for yourself. Upgrade to a paid plan when you're ready to scale.

Start for free

Account and team management

Account features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Subuser management

Segment your sending, assign permissions and credit limits, as well as view separate statistics programmatically or in the UI.

Additional teammate access

Allow multiple users to send from the same account by defining distinct feature access per user.

1 teammate

1 teammate

1,000 teammates

1,000 teammates

Access to transactional templates

View and manage templates used for email sent via the Email API.

Email API statistics

View and analyze data for emails sent via the Email API.

API Key permissions

Uniquely set API keys with admin, read-only, or precise access settings by feature to limit your exposure to risk.
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Expertise and Support

Support features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Personalized support

Add a technical account manager to your team for the highest level of proactive technical support.

Available for purchase

Available for purchase

Available for purchase

Expert services

Add an email expert to your team to help you build a strong sender reputation and optimize your strategy as you grow.

Available for purchase

Available for purchase
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Integration and Customization

Collaboration features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Marketing Campaigns APIs

Manage Marketing Campaigns programmatically with Contact, Sender, and Single Send APIs.

Event Webhook

Absorb events from your Twilio SendGrid account to create a customized analytics dashboard, set up triggered email campaigns, and insert dynamic data.

Subuser API

Divide email traffic across Subusers within your account through the API for independent analysis or reputation management.

Universal links

Enhance email recipients' mobile experience and maintain click tracking with deep link configuration.

Segment connector
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Privacy and Security

Security features

Free Trial

$0/mo for 60 days

Basic

starting at $15/mo

Advanced

starting at $60/mo

Custom

custom pricing

Two-factor authentication

Require authentication beyond a username and password when logging into your account.

IP access management

Whitelist IP addresses so only your account users can access your account.

GDPR compliance

Maintain the highest privacy and data protection with our GDPR compliance.

TLS encryption

Increase the security of your emails by using opportunistic or enforced TLS secure protocols.

SOC 2 Type II Certification

Safeguard your data with Twilio SendGrid, which has been certified by recognized industry organizations for its rigorous controls.
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Marketing Campaigns FAQs

Twilio SendGrid is a cloud-based SMTP provider that acts as an email delivery engine, allowing you to send email without the cost and complexity of maintaining your own email servers. Twilio SendGrid manages the technical details of email delivery, like infrastructure scaling, ISP outreach, reputation monitoring, and real-time analytics.

Learn more: Getting Started with Marketing Campaigns

Once you create a sender identity, you can send 100 emails per day on our free SMTP plan. If you need to send more than that, complete your account setup to upgrade to a paid email plan!

We also offer a Free Marketing Campaigns Plan. This lets you store up to 2,000 contacts and send 6,000 free emails per month. It also provides A/B testing, sign-up forms, automation, and email testing credits.

Sign up for my free account

Yes! If you want to use Marketing Campaigns and the Email API, you will need to purchase the email plans separately. But once you sign up, you can use the same account to send via the Email API or through Marketing Campaigns.

Learn more: How to Send Email With Marketing Campaigns

Our Email API and Marketing Campaigns products provide different features and functionality.

Marketing Campaigns is designed for users who need robust, ready-to-use tools for managing email campaigns. It offers features like drag-and-drop design, list management, and comprehensive analytics to monitor campaign effectiveness. The email campaign pricing is tailored to marketers focusing on engagement and long-term customer relationships.

Our Email API plan caters to developers looking to integrate email functionality directly into their applications or websites, offering maximum flexibility and control over how emails are sent and managed. The Email API plan is priced based on the volume of emails sent (and additional tools like Email Validation and Dedicated IPs) to accommodate the varying needs of apps from startups to large enterprises.

Every time you send one email to one recipient, it’s deducted as one email credit from your Email API plan. This occurs whether the email is ultimately deferred or sent to spam by the inbox provider.

Also note that emails you send via Marketing Campaigns will be counted separately from any emails you send via the Email API.

Learn more about the billing structure: Billing Info and FAQs

If you send more emails than your email plan allows within a given billing period, you will be charged a small overage fee on a per-email basis. Any overage fees are added to your invoice for the following billing period.

Learn more about overage costs: Overages

Get started

Start your free trial of Twilio SendGrid Marketing Campaigns

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