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  • Communications

    • Twilio Messaging logo
      Messaging

      Send and receive multichannel text and media messages in 180+ countries

      SMS WhatsApp Conversations RCS
    • Voice

      Make, receive, and monitor calls around the world

      PSTN SIP Trunking SDK
    • Twilio Verify logo
      Verify

      Globally-managed multichannel 2FA and passwordless authentication

    • Twilio Lookup logo
      Lookup

      Know your customer and assess identity risk with real-time phone intelligence

    • Sound wave
      Conversational AI

      Deploy virtual agents to automate repetitive tasks and personalize interactions at scale.

      Conversational Intelligence ConversationRelay

    • Twilio SendGrid Email API logo
      Email

      Deliver email messages reliably at scale with SendGrid

    • Twilio Task Router logo
      Serverless

      Build, deploy, and run apps with Twilio’s serverless environment and visual builder

    • Twilio Phone Numbers logo
      Phone Numbers

      Access local, national, and toll-free phone numbers

      Toll-Free 10DLC Short Codes
    • Twilio Video logo
      Video

      Connect virtually with secure, high-quality video calling at global scale

    Applications

    • Twilio Flex logo
      Twilio Flex

      Digital engagement center for customer service and sales

      Contact center
    • Twilio Engage logo
      Twilio Engage

      Create multi-channel campaigns with a unified data-first platform

    • Twilio Marketing Campaigns logo
      Marketing Campaigns

      Create and manage email marketing campaigns with SendGrid

    Customer Data

    • Twilio Segment logo
      Twilio Segment ↗

      Unify your customer data with Segment CDP to power personalized engagement

      Data Observability
    • Connections

      Integrate web and mobile app data with a single API

      Reverse ETL
    • Cloud with an upload download symbol
      Protocols

      Protect the integrity of your data

    • Unify ↗

      Unify customer data across every channel

      Profiles Sync Unified Profiles
    • Journeys

      Orchestrate multichannel customer journeys

    See all products
  • Use Cases

    • Verification & identity

      Add user verification to protect against fraud.

      Fraud prevention
    • Alerts & notifications

      Deliver notifications across text, email, voice.

      Appointment reminders Lead alerts Mass texting
    • Marketing & promotions

      Create multichannel marketing campaigns.

      SMS marketing Customer surveys
    • Contact Center

      Provide personalized, data-driven service.

    • IVR & self-service

      Set up a modern IVR with AI-enabled support.

      Call tracking
    Teams

    • Marketing

      Keep customers engaged on any channel

    • Product & Engineering

      Connect with target users reliably and securely

    • Customer Experience

      Deliver personalized sales and support experiences at scale

    • Developers

      Tutorials and docs to start building on Twilio

    Industries

    • Financial Services
    • Healthcare
    • Hospitality
    • Public Sector
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    • Retail
    See all solutions
    People shaking hands Partners

    • Find a partner

      Work with a Twilio partner to buy or build the right solution

    • Partner with us

      Join our Partner Program to build or sell Twilio solutions to your customers.

  • An Open book Documentation

    • Twilio Flex
    • SMS
    • Voice
    • Email
    • WhatsApp API
    • Elastic SIP Trunking
    • Verify
    • Functions
    • Studio
    • Twilio CLI
    See all docs
    > Two users in a circle Community

    • Ahoy!

      Get inspired by the latest from our developer community

    • Developer Blog

      Read tutorials, community projects, and product updates

    • Champions

      Become a Twilio community Champion

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      Usable code samples for faster builds

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      See updates and additions to Twilio products

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      Check real-time monitoring of APIs and all services

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      Explore new launches and request access to early releases

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    • Customer Engagement Platform

      Build durable customer relationships with personalized, data-driven engagement.

      Communication Customer Data
    • Artificial Intelligence

      Fuel more data-driven, personalized experiences for customers with Twilio’s AI.

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      Twilio’s security, data privacy, regulatory compliance, and resiliency policies.

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      Simplify, strengthen and unite carrier communication networks using software.

    Resources

    • Resource Center

      Browse our content library for more resources on how you can create lasting customer relationships

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      See what customers are building with Twilio

    • Blog

      Explore the latest product updates, technical tutorials, and best practices

    • State of Customer Engagement

      See the top trends shaping customer engagement in our annual report

    • Twilio Events

      Join upcoming group events

  • Communications

    • Twilio Messaging logo
      Messaging
      SMS Whatsapp Conversations
    • Twilio SendGrid Email API logo
      Email ↗
    • Twilio Programmable Voice logo
      Voice
      Conferencing SIP trunking

    • Twilio Verify logo
      Verify
    • Twilio Lookup logo
      Lookup
    • Serverless
    • Twilio Video logo
      Video
    Applications

    • Twilio Flex logo
      Twilio Flex
    • Twilio Engage logo
      Twilio Segment ↗
    • Twilio Marketing Campaigns logo
      Marketing Campaigns
    See all pricing
  • Start for free
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Blog / Authors / Julie Griffin
Author's Image
Contributor

Julie Griffin

Julie is the content marketing associate at Twilio SendGrid, helping to write and edit the blog, as well as enhance Twilio SendGrid’s SEO efforts. When she isn’t at the office, you’ll find her buzzing around Denver’s coffee shops, breweries, and yoga studios.


  • Woman holding a pen and explaining, wearing glasses, with Twilio logo in the background.
    What Is an Allowlist? Everything You Need to Know in 2024
    Julie Griffin
  • Smiling woman in a beige shirt with Twilio logo in the background.
    Mail Transfer Agent (MTA): What It Is and How It Works
    Julie Griffin
  • Twilio logo with red button icon and text on a dark maroon arrow-shaped background.
    7 Best AI Writing Tools to Streamline (and Improve) Your Writing
    Julie Griffin
  • Woman holding a pen and explaining, wearing glasses, with Twilio logo in the background.
    6 Mistakes to Avoid with Your Email Marketing Metrics
    Julie Griffin
  • Twilio logo with white text and icon on a red background with white and black geometric lines.
    Your 7-Step Email Marketing Plan
    Julie Griffin
  • Red Twilio logo on a dark geometric background with lines and circles.
    How to Make a Professional Email Address
    Julie Griffin
  • White Twilio logo on a red background with a hexagonal outline.
    Targeted Email Marketing: Uplevel Your Customer Experience
    Julie Griffin
  • Man smiling with Twilio logo on a dark background.
    What Is Email Marketing? A Guide for Beginners
    Julie Griffin
  • Individual with glasses and afro hairstyle thinking, Twilio logo on red background
    The complete guide to personalized email marketing in 2024
    Julie Griffin

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