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  • By Jess Seok
    MMS on Toll-Free Numbers is Generally Available MMS on Toll-Free Numbers is Generally Available

    The Evolution of Toll-Free Messaging

    In recent years, Toll-Free messaging has emerged as a compelling channel to facilitate customer engagement at scale. From notifications to personalized marketing, businesses are benefiting from the reliability and scalability that allow them to get the right message to the right person at the right time.

    Toll-Free messaging offers unique benefits:

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  • By Jess Seok
    Verified SMS in partnership with Google helps promote trust in messaging vsms header

    Today's consumers have access to more communication channels and receive more notifications (an average of 46 per day) than ever before. Among the legitimate and wanted communications they receive is a minefield of spam and spoofed messages and calls, making it hard for consumers and businesses to engage.

    We're thrilled to be among the first providers partnering with Google for Verified SMS, bringing branded profiles and message verification to consumers using the Messages app on Android. Verified SMS empowers consumers to make informed decisions about the business communications they receive. It also enables businesses to deepen relationships with their consumers and boost engagement and conversions for their messaging campaigns.

    Starting today, innovative Twilio customers like 1-800-Flowers.com, Cover, Expensify, MINDBODY, SoFi, and Stackin’ join the ranks of leading companies using Verified SMS to boost trust and improve engagement.

    Our focus on delivering trusted communications

    Even with all of the technological advancements …

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  • By Jess Seok
    New Rich Features Support Deeper Customer Engagement on WhatsApp New rich messaging features support deeper customer engagement on Twilio API for WhatsApp

    In August 2018, we launched the Twilio API for Whatsapp, enabling developers to reach their users directly in Whatsapp, using the same API they use for SMS. With over 1.6 billion monthly active users on WhatsApp, the Twilio API for Whatsapp allows you to meet your users where they are, in countries across LATAM, EMEA, and Southeast Asia where Whatsapp is the default messaging medium.

    Starting today, the Twilio API for WhatsApp supports read receipts and location messages, making one of the most popular rich messaging applications even more powerful.

    Deliverability Insights to Improve Campaigns

    In the world of SMS, insight into messaging often stops at deliverability. If you’re already building on the Twilio platform, you’ve likely used status callbacks or delivery receipts (DLRs) to help understand the efficacy of your messaging application. But that information can only go so far. You can see whether the message was accepted …

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