Customer support and sales

Supercharge customer support and unlock hidden revenue with omnichannel engagement, intelligent self-service, and AI assistance. Automate repetitive tasks so agents can focus on high-value interactions that drive loyalty and sales.

Man in red sweater checks phone for sweater discount notification from Owl Sweaters.

 Build a better customer support experience

Customer support is more than a cost center. It’s an opportunity to generate revenue and build customer loyalty.

  • Customer service headset

    Intelligent self-service and automation

    Offer personalized self-service by providing your virtual AI agents with unique data on every customer, and watch your CSAT improve.

  • Omnichannel icon

    Omnichannel customer engagements

    Enhance personalization by understanding the channels customers prefer—SMS, WhatsApp, voice, and email—and engaging them there.

  • User Profile

    Real-time agent assistance

    Increase agent efficiency with Unified Profiles and AI to automatically surface relevant customer data, generate next-step suggestions, wrap-up summaries, and disposition codes.

  • A pair of chat bubbles

    Inbound/outbound selling

    Turn one-way messages (like product offers delivered via SMS or email) into two-way conversations with an agent who can complete the sale.

  • Chat bubble with clock

    Faster lead follow-ups

    Streamline lead responses so no opportunity slips through the cracks. Use automated SMS or voice notifications to confirm a lead, schedule meetings, or send product details.

How to build better support and sales experiences

Break down data siloes and connect fragmented systems, so your teams can access real-time customer data from inquiry to resolution.

Step 1

Integrate with your existing systems

Enhance your existing contact center to add an IVR or virtual agent—without an expensive rip-and-replace.


Step 2

Add on channels

Adopt the channels your customers use to expand your support offerings.


Step 3

Create intelligent self-service flows with escalation routes

Set up intelligent IVRs to reduce agent workloads with the option to escalate to a human when needed.


Step 4

Tap into customer data platforms

Empower agents with relevant context from customer data profiles so they can resolve inquiries faster and make tailored upsell offers.


Step 5

Update customer data profiles on the fly

Customer profiles are refreshed with new information after a call is wrapped up, enabling agents to provide even more personalized service in the future.

Flowchart showing AI handling incoming calls and messages with Twilio Flex and virtual agent integration.
Diagram showing integration of AI virtual agent in a communication app workflow.

Modernize your customer service at your own pace

Don’t stay boxed in. Twilo is a flexible platform that you can use to build the exact outcome you need and bridge the gaps of your current system. 

Use case

Level 1

Level 2

Level 3

Level 4

Improve self-service

Upgrade your DTMF IVR to Twilio’s cloud-based IVR

Add a modern IVR to improve your self-service options

ConversationRelay adds AI-powered virtual agents for advanced self-service

Unified Profiles adds customer profile you can update with real-time interaction data

Twilio Flex adds a seamless UI for escalated interactions

Expand to omnichannel

Add digital channels alongside your legacy voice infrastructure

Twilio Voice APIs enhance your legacy voice infrastructure

Add Email API email so you can easily reach customers

Add SMS, RCS, MMS, Chat, and WhatsApp with Programmable Messaging API

Add Video for  real-time, in-depth customer interactions

Increase productivity with UI

Enhance the agent experience with a unified user interface to gain productivity

Add a UI to manage all cross-channel interactions and data with Twilio Flex

Add AI to assist agents with customer data and post-call work with Agent Copilot

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Engage with two-way interactions

Go from one-directional to two-way interactions for customer engagement

Start with one-way alerts or notifications with Messaging

Then add a UI where agents receive messages and respond with Twilio Flex

Add Unified Profiles where you can add new data from interactions in real time

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Prefer not to code? No problem.

Work with one of our trusted partners to get coding support or explore a pre-built support and sales solution.

No credit card required

Why use Twilio to build customer support solutions

Get out of maintenance mode and start innovating experiences that customers will love.

Handle all customer conversations across voice, SMS, chat, email and more on a single platform that unifies data across previously disjointed channels.

 

58% of customers
Say it’s very or extremely important for brands to use their preferred digital channel2

Make any person feel like the valued customer they are with personalization and real-time customer data. Feed AI models with your communications data to get predictive insights and deliver personalized engagement for every customer. Yes, every customer.

 

40% more revenue
For companies that excel at personalization3

Customer satisfaction depends on fast response times and efficient resolutions. Twilio tools are flexible, so you won’t get stuck with rigid out-of-the-box functionality that ages. You can keep up with evolving customer preferences and create innovative experiences to enhance your existing stack.

 

55% of IT budget
Allocated just to maintaining legacy solutions4

1 for patients on cardiology monitoring program

2 Twilio 2024 Consumer Preferences Report

3 McKinsey & Company; “The value of getting personalization right—or wrong—is multiplying”, Nidhi Arora, Daniel Ensslen, Lars Fiedler, Wei Wei Liu, Kelsey Robinson, Eli Stein, and Gustavo Schüler; November 2021. McKinsey Next in Personalization 2021 benchmarking survey 2/7-2/14/2021.

4 Deloitte CIO Insider (Deloitte Insights, August 8, 2018)