Branded Calling (Public Beta)
Public Beta
Branded Calling is currently available as a Public Beta product and the information contained in this document is subject to change. This means that some features are not yet implemented and others may be changed before the product is declared as Generally Available. Public Beta products are not covered by a Twilio SLA.
Branded Calling can be used to display your business's name, logo and call reason on the called party's cell phone when they receive your call.
While CNAM can add a display name to your outbound calls made to landlines, Branded Calling can brand your calls on cell phones.
- United States
- Display Name
- Logo (Coming soon)
- Call reason (Coming soon)
Note: Branded Calling is only supported for calls made to handsets from the following networks at this time
- T-Mobile
- Verizon
- Approved Primary (and/or Secondary) Customer Profile
- ApprovedVoice Integrity Trust Product
- Voice Integrity Trust Product lets you register your Phone Numbers with analytic vendors to reduce spam labeling.
- You can onboard to Voice Integrity using the steps outlined in the Voice Integrity Onboarding Documentation.
- Phone number(s) assigned to the Customer Profile and Voice Integrity Trust Product (only these assigned Phone Numbers can be registered for Branded Calling Trust Product)
- Display Name can be a maximum of 32 characters.
- Display Name must be related to your Business Name.
- Display Name can only contain letters and numbers.
- The Beta program is currently only available to Direct Customers.
- The brand must have demonstrable and legal authority to use the Branded Calling Display Name.
- The brand must have been using outbound voice services on Twilio for 6 months in production.
- Branded Calling cannot be used for illegal purposes such as to deceive or mislead customers. Significant SIP 608 or 603 responses in your outbound calls are indicative of bad traffic profile and are subject to rejection. Please visit the Recommendations and Best Practices for Maintaining a Positive Caller Reputation page for more information.
Warning
If you are an ISV and wish to enable Branded Calling to your customer, talk to Sales or reach out to your account manager.
For information about whether you are a Direct customer or ISV, see our Am I a direct customer or an ISV? support page.
- The person completing the form must be an authorized representative of the brand.
- A United States government-issued ID (e.g., driver's license).
- A written description of your Branded Calling use-case.
- Your Voice Integrity Trust Product SID.
- Your Phone Number SIDs (max 25) that you wish to register for Branded Calling.
Click on Register a new Brand within the Branded Calling Trust Product page on Trust Hub and follow the steps.
A Branded Calling Trust Product Instance is associated with one Display Name and one or more Phone Numbers. New Branded Calling Trust Product needs to be configured for each new Display Name. A Phone Number can be associated with exactly one Branded Calling Trust Product.
To assign/unassign Phone Numbers to your Branded Calling Trust Product instance, use the Trust Hub REST API or contact Support.
Info
Branded Calling registrations will not be shown in Console until approved. Review times may take up to 7 days to process. Once approved, all Phone Number SIDs provided during registration will be assigned to your Branded Trust Product instance within 72 hours.
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You need the Branded Calling Trust Product SID. You can find that on the Branded Calling Trust Product in Trust Hub once your Brand is approved.
- The Branded Calling Trust Product SID begins with the letters "BU"
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You need the Phone Number SID(s) you assigned to your Business Profile earlier. (Note: Only those phone numbers already assigned to your Voice Integrity Trust Product are eligible)
- The Phone Number SID begins with the letters "PN"
-
To retrieve any of these SIDs via API, see the Additional API Calls section below.
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Note: Don't change the
ChannelEndpointType
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function createTrustProductChannelEndpointAssignment() {11const trustProductsChannelEndpointAssignment = await client.trusthub.v112.trustProducts("YOUR_BRANDED_CALLING_TRUST_PRODUCT_SID")13.trustProductsChannelEndpointAssignment.create({14channelEndpointSid: "YOUR_PHONE_NUMBER_SID",15channelEndpointType: "phone-number",16});1718console.log(trustProductsChannelEndpointAssignment.sid);19}2021createTrustProductChannelEndpointAssignment();
Response
1{2"sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",3"trust_product_sid": "YOUR_BRANDED_CALLING_TRUST_PRODUCT_SID",4"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",5"channel_endpoint_sid": "YOUR_PHONE_NUMBER_SID",6"channel_endpoint_type": "phone-number",7"date_created": "2019-07-31T02:34:41Z",8"url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"9}
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You need the Branded Calling Trust Product SID. You can find that on the Branded Calling Trust Product in Trust Hub once your Brand is approved.
- The Branded Calling Trust Product SID begins with the letters "BU"
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This API call will return the SIDs for the Assigned Items. You need the SID associated with the Phone Number assignment that you wish to unassign in the next step.
- The Assigned Item SID begins with the letters "RA"
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function fetchTrustProductChannelEndpointAssignment() {11const trustProductsChannelEndpointAssignment = await client.trusthub.v112.trustProducts("YOUR_BRANDED_CALLING_TRUST_PRODUCT_SID")13.trustProductsChannelEndpointAssignment(14"RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"15)16.fetch();1718console.log(trustProductsChannelEndpointAssignment.sid);19}2021fetchTrustProductChannelEndpointAssignment();
Response
1{2"sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",3"trust_product_sid": "YOUR_BRANDED_CALLING_TRUST_PRODUCT_SID",4"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",5"channel_endpoint_sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",6"channel_endpoint_type": "phone-number",7"date_created": "2019-07-31T02:34:41Z",8"url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"9}
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You need the Branded Calling Trust Product SID. You can find that on the Branded Calling Trust Product in Trust Hub once your Brand is approved.
- The Branded Calling Trust Product SID begins with the letters "BU"
-
You'll need your Assigned Item SID. This is the SID that starts with "RA" was returned by previous API call.
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function deleteTrustProductChannelEndpointAssignment() {11await client.trusthub.v112.trustProducts("YOUR_BRANDED_CALLING_TRUST_PRODUCT_SID")13.trustProductsChannelEndpointAssignment("YOUR_ASSIGNED_ITEM_SID")14.remove();15}1617deleteTrustProductChannelEndpointAssignment();
Learn more about Business Profiles and other Trust Products in the Trust Hub Docs.
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function listIncomingPhoneNumber() {11const incomingPhoneNumbers = await client.incomingPhoneNumbers.list({12limit: 20,13});1415incomingPhoneNumbers.forEach((i) => console.log(i.accountSid));16}1718listIncomingPhoneNumber();
Response
1{2"end": 0,3"first_page_uri": "/2010-04-01/Accounts/ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/IncomingPhoneNumbers.json?FriendlyName=friendly_name&Beta=true&PhoneNumber=%2B19876543210&PageSize=50&Page=0",4"incoming_phone_numbers": [5{6"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",7"address_requirements": "none",8"address_sid": "ADaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",9"api_version": "2010-04-01",10"beta": null,11"capabilities": {12"voice": true,13"sms": false,14"mms": true,15"fax": false16},17"date_created": "Thu, 30 Jul 2015 23:19:04 +0000",18"date_updated": "Thu, 30 Jul 2015 23:19:04 +0000",19"emergency_status": "Active",20"emergency_address_sid": "ADaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",21"emergency_address_status": "registered",22"friendly_name": "(808) 925-5327",23"identity_sid": "RIaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",24"origin": "origin",25"phone_number": "+18089255327",26"sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",27"sms_application_sid": "",28"sms_fallback_method": "POST",29"sms_fallback_url": "",30"sms_method": "POST",31"sms_url": "",32"status_callback": "",33"status_callback_method": "POST",34"trunk_sid": null,35"uri": "/2010-04-01/Accounts/ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/IncomingPhoneNumbers/PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa.json",36"voice_application_sid": "",37"voice_caller_id_lookup": false,38"voice_fallback_method": "POST",39"voice_fallback_url": null,40"voice_method": "POST",41"voice_url": null,42"bundle_sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",43"voice_receive_mode": "voice",44"status": "in-use",45"subresource_uris": {46"assigned_add_ons": "/2010-04-01/Accounts/ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/IncomingPhoneNumbers/PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/AssignedAddOns.json"47}48}49],50"next_page_uri": null,51"page": 0,52"page_size": 50,53"previous_page_uri": null,54"start": 0,55"uri": "/2010-04-01/Accounts/ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/IncomingPhoneNumbers.json?FriendlyName=friendly_name&Beta=true&PhoneNumber=%2B19876543210&PageSize=50&Page=0"56}
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function listCustomerProfileChannelEndpointAssignment() {11const customerProfilesChannelEndpointAssignments = await client.trusthub.v112.customerProfiles("YOUR_BUSINESS_PROFILE_SID")13.customerProfilesChannelEndpointAssignment.list({ limit: 20 });1415customerProfilesChannelEndpointAssignments.forEach((c) => console.log(c.sid));16}1718listCustomerProfileChannelEndpointAssignment();
Response
1{2"results": [3{4"sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",5"customer_profile_sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",6"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",7"channel_endpoint_sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",8"channel_endpoint_type": "phone-number",9"date_created": "2019-07-31T02:34:41Z",10"url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"11}12],13"meta": {14"page": 0,15"page_size": 50,16"first_page_url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",17"previous_page_url": null,18"url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",19"next_page_url": null,20"key": "results"21}22}
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function listCustomerProfile() {11const customerProfiles = await client.trusthub.v1.customerProfiles.list({12limit: 20,13});1415customerProfiles.forEach((c) => console.log(c.sid));16}1718listCustomerProfile();
Response
1{2"results": [3{4"sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",5"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",6"policy_sid": "RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",7"friendly_name": "friendly_name",8"status": "twilio-approved",9"email": "email",10"status_callback": "http://www.example.com",11"valid_until": "2020-07-31T01:00:00Z",12"date_created": "2019-07-30T22:29:24Z",13"date_updated": "2019-07-31T01:09:00Z",14"url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",15"links": {16"customer_profiles_entity_assignments": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/EntityAssignments",17"customer_profiles_evaluations": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/Evaluations",18"customer_profiles_channel_endpoint_assignment": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments"19},20"errors": [21{22"code": 1860123}24]25}26],27"meta": {28"page": 0,29"page_size": 50,30"first_page_url": "https://trusthub.twilio.com/v1/CustomerProfiles?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",31"previous_page_url": null,32"url": "https://trusthub.twilio.com/v1/CustomerProfiles?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",33"next_page_url": null,34"key": "results"35}36}
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function listCustomerProfileChannelEndpointAssignment() {11const customerProfilesChannelEndpointAssignments = await client.trusthub.v112.customerProfiles("YOUR_BUSINESS_PROFILE_SID")13.customerProfilesChannelEndpointAssignment.list({ limit: 20 });1415customerProfilesChannelEndpointAssignments.forEach((c) => console.log(c.sid));16}1718listCustomerProfileChannelEndpointAssignment();
Response
1{2"results": [3{4"sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",5"customer_profile_sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",6"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",7"channel_endpoint_sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",8"channel_endpoint_type": "phone-number",9"date_created": "2019-07-31T02:34:41Z",10"url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"11}12],13"meta": {14"page": 0,15"page_size": 50,16"first_page_url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",17"previous_page_url": null,18"url": "https://trusthub.twilio.com/v1/CustomerProfiles/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",19"next_page_url": null,20"key": "results"21}22}
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function listTrustProduct() {11const trustProducts = await client.trusthub.v1.trustProducts.list({12limit: 20,13});1415trustProducts.forEach((t) => console.log(t.sid));16}1718listTrustProduct();
Response
1{2"results": [3{4"sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",5"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",6"policy_sid": "RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",7"friendly_name": "friendly_name",8"status": "twilio-approved",9"email": "email",10"status_callback": "http://www.example.com",11"valid_until": "2020-07-31T01:00:00Z",12"date_created": "2019-07-30T22:29:24Z",13"date_updated": "2019-07-31T01:09:00Z",14"url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",15"links": {16"trust_products_entity_assignments": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/EntityAssignments",17"trust_products_evaluations": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/Evaluations",18"trust_products_channel_endpoint_assignment": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments"19},20"errors": null21}22],23"meta": {24"page": 0,25"page_size": 50,26"first_page_url": "https://trusthub.twilio.com/v1/TrustProducts?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",27"previous_page_url": null,28"url": "https://trusthub.twilio.com/v1/TrustProducts?Status=draft&FriendlyName=friendly_name&PolicySid=RNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",29"next_page_url": null,30"key": "results"31}32}
1// Download the helper library from https://www.twilio.com/docs/node/install2const twilio = require("twilio"); // Or, for ESM: import twilio from "twilio";34// Find your Account SID and Auth Token at twilio.com/console5// and set the environment variables. See http://twil.io/secure6const accountSid = process.env.TWILIO_ACCOUNT_SID;7const authToken = process.env.TWILIO_AUTH_TOKEN;8const client = twilio(accountSid, authToken);910async function listTrustProductChannelEndpointAssignment() {11const trustProductsChannelEndpointAssignments = await client.trusthub.v112.trustProducts("YOUR_BRANDED_CALLING_TRUST_PRODUCT_SID")13.trustProductsChannelEndpointAssignment.list({ limit: 20 });1415trustProductsChannelEndpointAssignments.forEach((t) => console.log(t.sid));16}1718listTrustProductChannelEndpointAssignment();
Response
1{2"results": [3{4"sid": "RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",5"trust_product_sid": "BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",6"account_sid": "ACaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",7"channel_endpoint_sid": "PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa",8"channel_endpoint_type": "phone-number",9"date_created": "2019-07-31T02:34:41Z",10"url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments/RAaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa"11}12],13"meta": {14"page": 0,15"page_size": 50,16"first_page_url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",17"previous_page_url": null,18"url": "https://trusthub.twilio.com/v1/TrustProducts/BUaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa/ChannelEndpointAssignments?ChannelEndpointSid=PNaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa&PageSize=50&Page=0",19"next_page_url": null,20"key": "results"21}22}