Tanla to Buy Twilio's ValueFirst Business

June 08, 2023
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Updated: July 3, 2023

Tanla's acquisition of Twilio's ValueFirst business officially closed as of 7/3/2023.

Original Post: June 8, 2023

Today, Twilio is announcing that it has entered into a definitive agreement for Tanla to purchase Twilio’s ValueFirst business. The agreement is subject to customary closing conditions and we expect to close in July 2023.  

ValueFirst has an established reputation in India and has earned the trust and loyalty of more than 1,500 monthly active customers in the region, including Google, Punjab National Bank, P&G, and Tata Motors. Tanla is one of the leading CPaaS providers in the Indian market and a natural fit for ValueFirst, with a complementary core business and the ability to invest in domestic growth. We also believe that Tanla provides the best home for ValueFirst’s employees and customers.

Twilio acquired ValueFirst India in 2021 with the primary intent to accelerate growth opportunities in India, as well as explore other products and services that ValueFirst has been delivering. While India is still a strategic market for Twilio, we believe allocating our resources to other strategic priorities may have a greater impact on the future of our business. We also believe that Tanla’s acquisition of ValueFirst will better leverage the talent and business portfolio that ValueFirst has created and is the best route forward to successfully serve customers in India in the short and long term.

The agreement is subject to customary closing conditions. We expect to close in July 2023.