James Lapic is Senior Director of Product Management at Twilio where he oversees the global relationships with Carrier and OTT partners including Apple, Meta, and Google.
Lapic is a self-taught IT and telecom professional that has a deep background in messaging for over 20 years and includes the co-founding of business texting pioneer Zipwhip, authoring industry guidelines, building messaging platforms for Nextel and pioneering interactive viewer-engagement campaigns for television programs such as American Idol. Lapic is regarded as a true innovator and thought leader throughout the messaging ecosystem. A Seattle sports fan through and through, he holds season tickets to every major Seattle sports team, a passion second only to spending time with his family skiing and snowboarding.
