Preços de pagamento por utilização do WhatsApp Business API
Nossos preços transparentes e escaláveis do WhatsApp facilitam o entendimento de quanto você pagará para enviar mensagens do WhatsApp a partir da sua empresa.
Calculadora de preços de mensagens do WhatsApp
Os preços do WhatsApp são calculados com base na tarifa por mensagem da Twilio, mais a tarifa da Meta por mensagem modelo, que a Twilio repassa aos clientes. A tarifa por mensagem da Twilio para WhatsApp é de $ 0,005, recebida ou enviada.* As tarifas por mensagem modelo da Meta estão disponíveis nas tabelas de preços do WhatsApp.
Como funcionam as tarifas e categorias de modelos da Meta
A tarifa da Meta por mensagem modelo varia conforme o caso de uso: utilitário, autenticação ou marketing. Você receberá uma cobrança por cada mensagem modelo que enviar.
Durante uma janela de atendimento ao cliente, a Meta não cobra por mensagens-modelo de utilitário ou mensagens de formato livre.
Uma janela de atendimento ao cliente dura 24 horas após você receber uma mensagem iniciada pelo cliente via WhatsApp. Você será cobrado por modelos de marketing e autenticação.
Modelo de utilitário
Solicitações específicas do cliente, transações, notificações pós-compra ou lembretes de cobrança.
Modelo de marketing
Modelos iniciados pela empresa que não se qualificam como utilitário ou autenticação (por exemplo, promoções, ofertas, atualizações informativas, solicitações de pesquisa).
Mensagens de formato livre
Mensagens que não usam um modelo. Essas só são permitidas durante uma janela de atendimento ao cliente.
Total mensal estimado
$0.00
$0.0034
/mensagem
Taxa do Meta fora do período de atendimento ao cliente, sem custos por mensagens durante o período de atendimento ao cliente
= $0.00
$0.005/mensagem Taxa da Twilio = $0.00
Modelo de utilitário (Não disponível nesta região)
A Meta não permite o envio deste tipo de modelo nesta região
$0.0034
/mensagem
Taxa da Meta
.
= $0.00
Tarifas mais altas podem ser aplicadas com base nas taxas de autenticação internacional da Meta.
$0.005/mensagem Taxa da Twilio = $0.00
Modelo de autenticação (Não disponível nesta região)
A Meta não permite o envio deste tipo de modelo nesta região
Sem cobranças /mensagem
Taxa da Meta
= $0.00
$0.005/mensagem Taxa da Twilio = $0.00
Modelo de marketing (Não disponível nesta região)
A Meta não permite o envio deste tipo de modelo nesta região
Sem cobranças /mensagem
Taxa da Meta
= $0.00
$0.005/mensagem Taxa da Twilio = $0.00
Mensagens de formato livre (Não disponível nesta região)
A Meta não permite o envio deste tipo de modelo nesta região
* Os preços podem mudar de tempos em tempos sem comunicado prévio. O cálculo não inclui recursos complementares. Uma taxa de processamento de mensagens com falha de $ 0,001 por mensagem será aplicada apenas às mensagens que terminarem com o status "Failed" (Falha).
Complemento: Messaging Engagement Suite
Aprimore sua funcionalidade de mensagens do WhatsApp com recursos para melhorar o engajamento do cliente e o desempenho de marketing.
|
Recursos |
Tarifa da Twilio por mensagem |
|---|---|
|
Link Shortening, Click Tracking e |
$ 0,015 |
Menos burocracia, mais mensagens lidas
Envie e receba mensagens de usuários do WhatsApp usando as APIs do Twilio Messaging que você já conhece e evite as complexidades da integração com a API do WhatsApp da Meta. A Twilio permite que você escale suas comunicações com menos sobrecarga técnica. Comece o engajamento dos clientes mais rapidamente com onboarding ágil, infraestrutura gerenciada, conformidade global e ferramentas de mensagens unificadas.
preços do WhatsApp Business Calling
O WhatsApp Business Calling usa preços por minuto. Eles são calculados com base na tarifa por API de canal da Twilio, mais a tarifa de conexão com o WhatsApp da Meta, que a Twilio repassa aos clientes.
Twilio: preços do WhatsApp Business Calling
|
API de canal |
Inbound |
Outbound |
|---|---|---|
|
Minuto da API de canal do WhatsApp |
$ 0,005 |
$ 0,005 |
Meta: preços de conexão do WhatsApp Business Calling
A tarifa de conexão por minuto do WhatsApp da Meta é baseada no código de país do WhatsApp do seu cliente. Escolha um local abaixo para estimar os custos.
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Afghanistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Australia |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bangladesh |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cambodia |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
China |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Hong Kong |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Japan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Laos |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mongolia |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Nepal |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
New Zealand |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Papua New Guinea |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Philippines |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Singapore |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sri Lanka |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Thailand |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tajikistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Turkmenistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Taiwan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Uzbekistan |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Vietnam |
Rest of Asia Pacific
|
$0.00000
|
$0.01140
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Albania |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Armenia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Azerbaijan |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Belarus |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bulgaria |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Croatia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Czech Republic |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Georgia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Greece |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Hungary |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Latvia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Lithuania |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Macedonia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Moldova |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Poland |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Romania |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Serbia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Slovakia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Slovenia |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ukraine |
Rest of Central & Eastern Europe
|
$0.00000
|
$0.00950
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Algeria |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Angola |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Benin |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Botswana |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Burkina Faso |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Burundi |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cameroon |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Central African Republic |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Chad |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ivory Coast |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Djibouti |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Eritrea |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ethiopia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Gabon |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Gambia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ghana |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guinea-Bissau |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kenya |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Lesotho |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Liberia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Libya |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Madagascar |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Malawi |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mali |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mauritania |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Morocco |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mozambique |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Namibia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Niger |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Rwanda |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sudan |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sierra Leone |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Senegal |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Somalia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
South Sudan |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Swaziland |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tanzania |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Togo |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tunisia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Uganda |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Republic of the Congo |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Zambia |
Rest of Africa
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Austria |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Belgium |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Denmark |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Finland |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ireland |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Norway |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Portugal |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Sweden |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Switzerland |
Rest of Western Europe
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bahrain |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Iraq |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Jordan |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kuwait |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Lebanon |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Oman |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Qatar |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Yemen |
Rest of Middle East
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bolivia |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Costa Rica |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Dominican Republic |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ecuador |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
El Salvador |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guatemala |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Haiti |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Honduras |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Jamaica |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Nicaragua |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Panama |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Paraguay |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Puerto Rico |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Uruguay |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Venezuela |
Rest of Latin America
|
$0.00000
|
$0.01160
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Canada |
North America
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
United States |
North America
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
American Samoa |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Andorra |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Anguilla |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Antigua and Barbuda |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Aruba |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ascension |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Barbados |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bahamas |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Belize |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bermuda |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bhutan |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Bosnia and Herzegovina |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
British Indian Ocean Territory |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Brunei |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cape Verde |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cayman Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cook Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Congo, Dem Rep |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Cyprus |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Djibouti |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Dominica |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Estonia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Falkland Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Faroe Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Fiji |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
French Guiana |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
French Polynesia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Gibraltar |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Greenland |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Grenada |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guadeloupe |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guam |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guinea |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Guyana |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Iceland |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kazakhstan |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kyrgyzstan |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kiribati |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Liechtenstein |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Luxembourg |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Macau |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Marshall Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Martinique |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Maldives |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Malta |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Micronesia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Montserrat |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Monaco |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Montenegro |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Myanmar |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Namibia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Norfolk Island |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Northern Mariana Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Netherlands Antilles |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
New Caledonia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Palestine |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Palau |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Reunion |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Samoa |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
San Marino |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Seychelles |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Solomon Islands |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Suriname |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Kitts and Nevis |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Lucia |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Pierre and Miquelon |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Vincent and Grenadines |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
St Maarten |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Turks and Caicos |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Timor-Leste |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Togo |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Tonga |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Trinidad and Tobago |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Ukraine |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Vatican City |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Virgin Islands, British |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Virgin Islands, U.S. |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Vanuatu |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Wallis and Futuna |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Kosovo |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Zimbabwe |
Other
|
$0.00000
|
$0.01320
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Argentina |
Argentina
|
$0.00000
|
$0.01010
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Brazil |
Brazil
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Chile |
Chile
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Colombia |
Colombia
|
$0.00000
|
$0.01110
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Egypt |
Egypt
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
France |
France
|
$0.00000
|
$0.00990
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Germany |
Germany
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
India |
India
|
$0.00000
|
$0.00530
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Indonesia |
Indonesia
|
$0.00000
|
$0.02420
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Israel |
Israel
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Italy |
Italy
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Malaysia |
Malaysia
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Mexico |
Mexico
|
$0.00000
|
$0.00940
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Netherlands |
Netherlands
|
$0.00000
|
$0.00630
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Nigeria |
Nigeria
|
$0.00000
|
$0.01030
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Pakistan |
Pakistan
|
$0.00000
|
$0.01190
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Peru |
Peru
|
$0.00000
|
$0.01210
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Russia |
Russia
|
$0.00000
|
$0.00970
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Saudi Arabia |
Saudi Arabia
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
South Africa |
South Africa
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Spain |
Spain
|
$0.00000
|
$0.01290
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
Turkey |
Turkey
|
$0.00000
|
$0.01080
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
United Arab Emirates |
United Arab Emirates
|
$0.00000
|
$0.01270
|
Country |
Meta Region |
Inbound per minute |
Outbound per minute |
|---|---|---|---|
United Kingdom |
United Kingdom
|
$0.00000
|
$0.00990
|
Comece a usar mensagens do WhatsApp gratuitamente
Integre com as poderosas APIs da Twilio para começar a se conectar com seus clientes no WhatsApp. Comece a criar gratuitamente hoje mesmo.
Saiba mais sobre os preços do WhatsApp
As conversas iniciadas pelo usuário a partir de um anúncio no Facebook ou Instagram, com clique direcionado para o WhatsApp ou uma Página do Facebook, são gratuitas por 72 horas após o início da conversa. Mas a conversa será gratuita somente se você responder à mensagem inicial dentro de 24 horas e qualquer mensagem adicional que você envie seja uma resposta às respostas do cliente.
As tarifas da Twilio ainda se aplicam. E as cobranças por anúncios no Facebook e Instagram ainda se aplicam.
Quando um usuário do WhatsApp envia uma mensagem para você, um cronômetro de 24 horas chamado “janela de atendimento ao cliente” é iniciado. Se uma janela já tiver sido iniciada, ela será atualizada.
Quando uma janela de atendimento ao cliente estiver aberta entre você e um usuário, você poderá enviar qualquer tipo de mensagem ao usuário, seja um modelo ou uma mensagem de formato livre. Se não houver uma janela aberta entre você e o usuário, você só poderá enviar mensagens-modelo, pois este é o único tipo de mensagem cujo envio é permitido fora da janela de atendimento ao cliente.
Ao enviar um modelo do WhatsApp para aprovação por meio do Console da Twilio, será solicitado que você selecione uma das categorias: Marketing, Autenticação ou Utilitário.
Se o WhatsApp determinar que a seleção da categoria está incorreta, ele alterará a categoria do modelo e os preços serão ajustados de acordo.
Níveis de volumes altos podem receber descontos da Meta. Os níveis em que os descontos se aplicam variam conforme o país e o caso de uso. Saiba mais aqui.
Os preços listados nesta página são aplicáveis apenas à Programmable Messaging API.
Para o Flex, isentamos a taxa por mensagem. Consulte os preços do Flex para saber mais.