This tutorial demonstrates a web application that uses Twilio to track the effectiveness of various marketing channels through call tracking.
Call Tracking helps you measure the effectiveness of different marketing campaigns. By assigning a unique phone number to different advertisements, you can track which ones have the best call rates and get some data about the callers themselves.
Companies like Trulia and Datalot use Twilio to power their call tracking. Learn how to do it yourself in this tutorial. This sample application has three main features:
- Purchases phone numbers from Twilio to use in different marketing campaigns (like a billboard or a bus advertisement)
- Forwards incoming calls for those phone numbers to a salesperson
- Displays charts showing data about the phone numbers and the calls they receive
Find your language and framework of choice below to get to the source code in your language and follow step-by-step instructions to learn how to build call tracking into your own applications.