The executive leader’s guide to customer engagement

Learn how Twilio’s Customer Engagement Platform can help executives and their companies develop a competitive ROI advantage, drive brand loyalty, and grow long-term profitability

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With macroeconomic challenges like record inflation sweeping the globe, it’s more important than ever for executives to be tactical about customer engagement to lower customer acquisition costs and grow customer lifetime value.

But the question still remains: How can businesses create durable customer relationships with every interaction?

The answer: a customer engagement platform.

A customer engagement platform is a modern platform that creates precise and personalized customer experiences—combining real-time data with omnichannel reach—to increase customer lifetime value and build durable, trusted customer relationships. It brings a customer data platform (CDP) and robust communications platform as a service (CPaaS) together with intelligent orchestration of personalized interactions across channels.

In this guide, we’ll share how companies like Domino’s Pizza, Stripe, and Vacasa are using Twilio's Customer Engagement Platform to:

  • Optimize marketing and ad spend with data-driven insights
  • Drive efficient logins with trusted activations
  • Create life-time value via real-time, cross channel personalizations
  • Become trustworthy data-stewards for their customers