Resource Center

The Fundamentals of Customer Engagement

Download this guide to learn how to measure and optimize performance, top metrics you should be tracking and best practices with real-world examples.

MC Product Tour

A self-guided tour of Twilio SendGrid's Marketing Campaigns with contact management, personalization, content creation, campaign setup, and optimization.

2023 Email Marketing Calendar

This 2023 email marketing calendar will help you stay on top of key dates with best practices, expert tips, and inspirational email ideas.

Apple MPP Guide

Learn everything you need to know about Apple’s MPP—how it will impact your business and how to adapt email programs for success.

Bulk Email Guide

This guide shares what bulk email is, how to send it successfully, and what common pitfalls you need to avoid to reach up to millions of recipients.

The Complete Guide to Email Metrics

Email metrics provide a clear picture of what your audience wants and when. But what exactly should you measure? In this guide, we share our top email metrics.

6 Questions Retailers Should Ask Their ESP

This guide shares the six questions you should ask a potential email partner, as well as what to look out for in a vendor response.

The Fundamentals of Customer Engagement Platforms

Omdia’s Principal Analyst, Mila D’Antonio, and Twilio’s Senior Director of Product Marketing, Scott Edwards, discuss customer engagement platforms: the solution enterprises implement to collect customer data and integrate communication channels to drive efficient growth.

2022 State of Customer Engagement Report

Learn about the latest digital customer engagement trends from more than 3,400 business leaders and 4,500 consumers across the globe.

Platform Evaluation Guide

A high-level overview of everything you need to know about Twilio, including what Twilio does, our developer experience, performance, and security.

15 Ways to Use Data to Engage Your Customers

Learn how to leverage data to optimize your messaging and create personalized experiences across channels.

A Data-Driven Guide to User Onboarding

Packed with tactical steps, advice, and real-life examples, this guide will help ensure every new user becomes a loyal, lifelong customer for your brand.