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Good Data, Better Marketing - Enhancing Your Customer Experience with Omnichannel Engagement

In this episode, Carolyn Pollock, Chief Marketing Officer at Tailored Brands, discusses how to unlock more meaningful communication with customers and the power of creating a strong engine for new customer acquisition.

Good Data, Better Marketing - Adaptable Marketing Strategies for Global Communities

In this episode, Sonia Oblitey, Senior Director of Global Marketing at OkCupid, discusses the importance of tailored global marketing strategies and knowing the values and patterns of their target groups.

Good Data, Better Marketing - Why a Strong Data Foundation is Business-Critical

In this episode, Kendell Timmers, SVP and Head of Data & Insights at The New York Times, discusses how they have built a strong data foundation, personalizing paywalls, and the looming cookie apocalypse.

Good Data, Better Marketing - Collecting the Right Data to Serve your Audience and your Advertisers

In this episode, Eric Mies, Director of Product, Video Experience, Ads & Ad Operations at Crunchyroll, talks about the rise in data privacy protection and building contextual ads based on customer’s behaviors.

Good Data, Better Marketing - Removing Barriers for a Seamless Customer Experience

In this episode, John Sheldon, Chief Marketing Officer at SmileDirectClub, talks about the importance of a CRM across a business, rethinking the role of digital in the funnel, and the change in consumers' confidence in telehealth.

Good Data, Better Marketing - Improving Customer Engagement

In this episode, Pepe Valiente, Senior Management Consultant at IBM Garage, talks about the risks of digital transformations and the importance of personalization, simplicity, and privacy for the customer experience.

Building Brand Loyalty Through Frictionless Customer Support

In this episode, Adele Hedden, Head of Customer Experience at Faire, talks about how to build a proactive customer service model built on data, why companies need to be strategic around service modality, and how creating a unified customer view improves employee experience and customer experience.

Good Data, Better Marketing - How Integrated Customer Journeys Improve Patient Health

In this episode, Rahul Kak, Vice President of Customer Health & Experience at Aetna, a CVS Health Company, talks about the consumerization of the healthcare industry and how his team is improving patient outcomes by leveraging predictive analytics and personalized, educational nudges.

Good Data, Better Marketing - Building a Bridge Between Customer Needs and Customer Experience

In this episode, Liz Miller, VP and Principal Analyst at Constellation Research discusses best practices for engaging with customers, what ‘good data’ means, and current trends in marketing and customer engagement.

Good Data, Better Marketing - Giving your Customer a Seat at the Table

In this episode, Ted Chi, Digital Marketing Executive at Fortune 500 and startups alike, discusses major trends impacting the media industry and how he centers the customer in decision-making.

Good Data, Better Marketing - The Connected Customer Journey Starts with Behavioral Insights

In this episode, Erin Pryor, Executive Vice President, Chief Marketing Officer and Client Experience at First Horizon Bank, shares how in an industry rich with data, building connected customer experiences online and offline is essential to setting a brand apart.

Good Data, Better Marketing - Put the Customer First with User-Centered Strategies

In this episode, Waseem Kawaf, Global Vice President of Digital Experience at STANLEY Security, shares how he built iterative testing into his team’s DNA by teaching user-centered design strategies that put the customer first.