Level up your Twilio API skills in TwilioQuest, an educational game for Mac, Windows, and Linux. Download Now
Build the future of communications.
Start building for free
  • By Annie Benitez Pelaez
    7 Reasons to Adopt SIP Trunking in Your Contact Center ESIPT2.png

    If you haven’t already moved your contact center from PRI trunks to SIP trunks, it may be time to give it another look. That’s because several recent cloud-driven technology trends have made the case for SIP trunking even stronger. Putting SIP trunks in place could not only save money and increase agility, but also enable you to dramatically improve customer experiences.

    There are three major trends at work:

    1. Cloud-based natural language processing engines are enabling contact centers to deploy voicebots (aka virtual agents) that are less costly and offer better experiences than live agents. These services connect to the PSTN via SIP trunks.
    2. Cloud-based contact center as a service (CCaaS) is displacing on-premises infrastructure by offering more flexibility and better economics. Like voicebots, these services connect to the PSTN via SIP trunks.
    3. A new category of cloud-based SIP trunking services provide more flexibility and better geographic coverage than traditional telco-based …
    Read More
  • By Annie Benitez Pelaez
    Twilio Elastic SIP TrunkingとGenesys Cloud、絶賛連携中です! twilio-genesys-jp

    この記事は、プロダクト管理担当のAnnie B. Pelaezが、こちら(英語)で執筆した記事を日本語化したものです。

    Genesys Cloudサービスへの移行を計画しているコンタクトセンターのマネージャーやアーキテクトは、それまであまり考えたことがないような重要な検討を迫られます。お客様をGenesys Cloudにどのように接続するのがベストかという検討事項です。Genesys Cloudの利用企業には大きく3種類のPSTN(公衆電話網)接続オプションがあり、そのそれぞれにおいて、事業のアジリティ、コスト、顧客体験などの要因に影響するトレードオフの状況に遭遇します。

    Genesys Cloudでは、 “Bring Your Own Carrier (BYOC)” アプローチを提供しており、企業はGenesys Cloudの音声サービスをビジネスニーズに応じて柔軟に選択することができます。TwilioをはじめとするサードパーティプロバイダのグローバルなSIPトランクサービスを活用し、地理的なカバー範囲、価格、柔軟性などのメリットを享受することができます。

    Genesys Cloudのネイティブボイスサービス 〜 デプロイメント面での柔軟性

    Genesys Cloud Voiceサービスは、ワンストップショップによる簡素化を提供します。DIDやフリーダイヤルといった電話番号を購入したり、PSTNサービスを有効にすることが、Genesys Cloudの管理ポータル上で簡単に行えます。また、サードパーティのサービスプロバイダから番号移行することもできます。 …

    Read More
  • By Annie Benitez Pelaez
    BYOC secrets: There is more to SIP trunking than you think BYOC secrets.png

    There is a massive wave of enterprises jettisoning their premises-based communications systems in favor cloud-based services. Amidst this scramble, it's easy for Enterprise IT managers to lose sight of an important option available to them. They can connect to the PSTN via their own SIP trunking provider by choosing the bring your own carrier (BYOC) option offered by most major cloud-based unified communications and contact center providers. BYOC is an important alternative to the bundled PSTN connectivity offered by cloud communications vendors that merits close consideration.

    A bundled solution is the default option offered by most cloud-based unified communications (UC) and contact center (CC) services and provides the convenience of one-stop shopping. But, when does it make sense to unbundle PSTN connectivity and go with a BYOC solution? This blog carefully examines the factors involved in this decision. We’ll review the tradeoffs so that you can make the best decision …

    Read More
  • By Annie Benitez Pelaez
    Twilio Elastic SIP Trunking、多種多様な外部サービスとの連携でご活用いただけます Elastic SIP Trunking Momentum Header JP


    Twilio Elastic SIP Trunking製品ラインは、2020年を通し順調に推移し、主要なビジネス指標すべてにおいて前年を大きく上回りました。この結果は、Twilioの目指す方向が正しいことを証明しています。具体的には、革新的なSIPトランキングサービスをクラウド上に構築することにより、お客様のビジネスを迅速化し、世界中からアクセス可能なPSTN接続を整備し、コストを大幅に削減することです。

    TMC、Eastern Management Group、Omdiaなど、著名な第三者機関からも、当社の業績は高く評価されています。一方で、もっとも喜ばしいことは、TwilioのPSTN接続サービスを多くのお客様から信頼いただいていることだと考えています。


    Twilio Elastic SIP Trunkingの数多くの利点が、お客様に広く認知されるようになりました。Twilioの顧客数は、3年連続で2桁増を記録しています。ご利用企業の増加は、PSTN接続サービスの世界的なニーズの高まりを示しています。具体的には、コンタクトセンター、ユニファイドコミュニケーション、事業プロセスやウェブアプリケーションへの音声通話機能の組み込みなどです。

    先日発表した2件のお客様事例をご紹介しましょう。Ozonetel様は、Twilio Elastic SIP Trunkingを採用し、クラウドベースのコンタクトセンターサービスの強化を目指しました。1,500社以上の顧客企業に、信頼性の高いPSTN接続を提供 …

    Read More
  • By Annie Benitez Pelaez
    Twilio Elastic SIP Trunking Increases Momentum Elastic SIP Trunking Momentum Header

    The Twilio Elastic SIP Trunking product line has been firing on all cylinders over the past year, realizing impressive gains across all key business metrics. The results validate our strategy, which is to build a disruptive SIP trunking service in the cloud that provides customers increased business agility, PSTN connectivity that is accessible all over the world, and significantly lower costs.

    Our expanding momentum has been recognized by respected third parties, including TMC, Eastern Management Group and Omdia. Most gratifying is the growing list of customers who have entrusted Twilio with their PSTN connectivity.

    Rapidly growing customer base

    Customers have taken notice of the many advantages offered by Twilio Elastic SIP Trunking. For the third consecutive year, we’ve notched double digit growth in our customer base. We’re winning accounts for demanding PSTN connectivity services in countries all over the globe, including contact center, unified communications, and numerous embedded voice telephony …

    Read More
  • By Annie Benitez Pelaez
    Zoom Phone BYOC構成向け、Twilio SIPトランク接続のご紹介 Zoom-Twilio-JP


    Zoom Phoneへの移行を担当するITマネージャー向けに、新しいグローバルPSTN接続オプションが登場しました。Zoom Phone対応のTwilio Elastic SIP Trunkingサービスです。お使いのZoom Phoneサービスを100か国のSIPトランクに接続し、高品質のグローバルPSTNサービスを手頃な価格で利用、オンデマンドで拡張いただけます。

    Zoom PhoneのGraeme Geddes氏のコメントをご紹介します。

    「Twilio Elastic SIP TrunkingサービスをZoom Phone BYOCソリューションに追加できることを大変うれしく思っております。TwilioとZoom Phoneがシームレスに連携することで、両社のお客様はは世界中でサービスを利用できるようになります」

    一元的な管理とオンデマンドの拡張性を備えたZoom Phone BYOCソリューションにより、多国籍企業だけでなく中規模企業も、モバイルワークにおいて必要とされる俊敏性や接続性を実現できます。


    Bring Your Own Carrier (BYOC)とは、UCaaSとCCaaSプロバイダーが提供するオープンテレフォニーインターフェイスであり、Twilio Elastic SIP Trunkingサービスなどの互換性のあるPSTNサービスプロバイダーに接続します。具体的には、クラウド通信サービスプロバイダーが、サードパーティのサービスプロバイダーを通信経路として使用し、PSTN経由の …

    Read More
  • By Annie Benitez Pelaez
    Introducing Global SIP Trunking for Zoom Phone BYOC Zoom-Twilio.png

    IT managers charged with migrating their organization to the Zoom Phone service have a new global PSTN connectivity option available to them with the introduction of Twilio Elastic SIP Trunking support for Zoom. You can connect your Zoom Phone service to our SIP trunks in 100 countries and enjoy high-quality global PSTN service with on-demand scalability at competitive prices.

    “We’re excited to team up with Twilio and add its Elastic SIP Trunking service to the Zoom BYOC solution,” said Graeme Geddes, Head of Zoom Phone. “The Twilio team has made the integration seamless; our joint customers are able to turn-up services all over the world.”

    Featuring centralized management and on-demand scalability, our Zoom Phone BYOC solution provides multinational corporations and medium-sized businesses the agility they need to keep their mobile workforce connected.

    What is BYOC?

    Technically speaking, Bring Your Own Carrier is an open telephony interface provided by UCaaS and …

    Read More
  • By Annie Benitez Pelaez
    Twilio Joins with Ribbon to Expand Global SIP Trunking Solutions for Microsoft Teams MSTeams-Ribbon-Twilio.png

    The Direct Routing feature in Microsoft Teams has become the preferred method of connecting users to the PSTN, with media reports indicating upwards of 80% of organizations choosing this option over Calling Plans. Now, Twilio has joined forces with Ribbon Communications to provide enterprise IT managers with a new PSTN connectivity solution for Microsoft Teams that offers truly global coverage, low calling rates and on-demand provisioning.

    The joint solution combines Twilio Elastic SIP Trunking with Ribbon SBCs to connect Teams users to the PSTN in up to 100 countries. It enables you to deploy Microsoft Teams with Direct Routing on a global basis with the simplicity of a single, centrally managed solution.

    Direct Routing vs Microsoft Calling Plans

    IT managers who are rolling out Microsoft Teams for their unified communications service have a choice between two PSTN connectivity options: Direct Routing connects Teams users to a third party SIP trunking …

    Read More
  • By Annie Benitez Pelaez
    Twilio Elastic SIP Trunking Delivers Global PSTN Access for Genesys Cloud twilio-genesys.png

    Contact center managers and architects planning a migration to the Genesys Cloud service will encounter an important decision that they may not have given a lot of thought to. It’s about how best to connect their customers to Genesys Cloud. There are multiple PSTN connectivity options available to Genesys customers and each presents trade-offs that affect business agility, cost, customer experience and other factors.

    Genesys offers a “bring your own carrier” (BYOC) approach, which gives organizations the flexibility to select their voice services for Genesys Cloud. This gives Genesys customers access to a range of PSTN connectivity services to fit their business needs. You can leverage global SIP trunking services from third-party providers, including Twilio, and realize geographic coverage, pricing, flexibility and other advantages.

    Native Genesys Voice Services Offer Solutions for Any Deployment

    The native Genesys Cloud voice services offer you the simplicity of one-stop shopping. It’s incredibly easy to …

    Read More
  • By Annie Benitez Pelaez
    Comparing Cloud vs. Telco SIP Trunks: Which is Better? telco vs cloudv3.png

    Selecting a SIP trunking service provider may seem like a straight-forward decision to many IT managers. After a brief evaluation, they might conclude the services are commodities with little differentiation, especially given the fact SIP trunking has been available for more than a decade and adoption is widespread in most industrialized countries. But reality is quite different, there are several factors that differentiate them.

    The SIP trunking services market is vibrant and dynamic with many providers competing for business with innovative offerings. Two broad provider categories have been established: traditional wireline telecommunications providers and communications platforms as a service. The traditional companies are often referred to as telcos, while the communication platform companies are referred to as CPaaS or cloud companies. These categories are differentiated by their investments in wireline transmission facilities.

    Depending upon an organization’s needs, a telecommunications provider may be a better fit than a CPaaS, or vice-versa. …

    Read More
  • Newer
    Sign up and start building
    Not ready yet? Talk to an expert.