Brazil (BR)

Locale name

Brazil

ISO code
The International Organization for Standardization two character representation for the given locale.

BR

Region

South America

Dialing code
The dialing prefix used to establish a call or send an SMS from one locale to the given locale.

+55

Use Cases

Short codes are ideal for high-throughput programmatic messaging.

Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes, you may be a good candidate for short codes.

Some of the most common use cases for short codes in Brazil are: 

• Two-factor authentication (2FA) or one-time passwords (OTP).
• Promotional alerts.
• Account alert notifications.
• Reminders (appointments, upcoming payments, etc.).

Restrictions

Short codes can only message users on carriers within the countries in which they are provisioned. Although Twilio can provision short codes in multiple countries, if your customers are not located in Brazil, you should not obtain a short code in Brazil.

Short codes require express consent from end-users before any SMS can be sent. Unless you obtain consent, you shall not use a short code. Twilio and the carriers will not support certain types of campaigns, including but not limited to:

• Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation.
• Campaigns containing unsupported content, which are prohibited by Twilio’s AUP.

The notice period for returning your short code is 35 days.

If a short code does not receive any traffic in Brazil for extended amount of time, it may get disconnected due to absence of usage without any prior warning.

Traffic restrictions

1. Time: Promotional messages can only be sent between 9am - 10pm. User agreement is required, in case messages are to be received outside these hours. 
2. Frequency: Seven Promotional messages per week maximum. User agreement is required, in case the promotional messages are to be sent more frequently than the limit set. 
3. Traffic: Promotional and Transactional traffic can not run on the same short code. Promotional (marketing-related messages) and Transactional (OTP/TFA) messages require separate short codes. Not meeting this requirement will result in your short code being withdrawn without prior notice.

Kindly refer to Brazil Short Code Best Practices for further details about the short codes’ restrictions, requirements and best practices in Brazil.

Other Options

Only standard (random number) short codes are available in Brazil. Please note, that all short codes in Brazil are Free To End User (FTEU). 

Specific short code number availability can be checked upon request, otherwise you will be automatically assigned a random number.

Brazil short codes are five digits long. Other format requests are handled on a case-by-case basis and are subject to availability.

Requirements

To apply for a short code in Brazil, the following details need to be forwarded via email:

• Use case
  • The main purpose of the short code
• Traffic type
  • Promotional or Transactional
• Privacy Policy
• Terms & Conditions
• Short Code type
  • All short codes in Brazil are FTEU
• Company
  • Brand name
  • Webpage
• Monthly Volumes 
  • Expected amount of messages sent monthly
  • Estimated traffic start date
• Content
  • Sample SMS texts. If applicable, please include a URL
• Billing preference
  • Quarterly or Yearly
• Your Account SID

Timeframe

• 2-4 weeks, once all required information and documentation has been submitted.

Please expect delays on all applications submitted in the end of November through mid-January, as Brazil carriers experience an annual provisioning freeze during this time.

Regulatory Bodies

• National Regulatory Authority — ANATEL
• National Phone Numbering Plan — Plano de Numeração Brasileiro
• Telecom, Digital and/or Electronic Communications Regulations:
  • Telecommunication Services Organization 
  • Telecommunication Services Regulation
• Do Not Disturb:
  • Não Me Perturbe (Telecommunications and Financial)
  • Não Me Ligue (São Paulo)

Pricing

Please refer to How Much Does A Short Code Cost? for further details on the pricing.

Next Steps

To apply for a short code in Brazil, please follow these steps:

• Check all the requirements above and collect the needful information.
• Send the application, including all the required information (see above), to sc@twilio.com