Sweden (SE)

Locale name

Sweden

ISO code
The International Organization for Standardization two character representation for the given locale.

SE

Region

Europe

Dialing code
The dialing prefix used to establish a call or send an SMS from one locale to the given locale.

+46

Use Cases

Short codes are ideal for high-throughput programmatic messaging.

Short codes are approved for specific use cases, so if you are experiencing carrier filtering on long codes, you may be a good candidate for short codes.

Some of the most common use-cases for short codes in Sweden are: 

• Two-factor authentication (2FA) or one-time passwords (OTP)
• Promotional or marketing alerts
• Account alert notifications
• Reminders (appointments, upcoming payments, etc.)

Restrictions

Short codes can only message users on carriers within the countries in which they are provisioned. Although Twilio can provision short codes in multiple countries, if your customers are not located in Sweden, you should not obtain an Swedish short code.

Short codes require express consent from end users before any SMS can be sent. Unless you can obtain consent, you should not use a short code. Twilio and the carriers will not support certain types of campaigns, including but not limited to:

• Those in which express end-user consent cannot be obtained. This includes friend-to-friend invite-based campaigns, as well as opt-ins obtained through lead generation.
• Campaigns containing sexual/adult content (which are prohibited by Twilio’s AUP).

The notice period for returning your Short Code is 35 days.

If a Short Code does not receive any traffic in Sweden for extended amount of time, it may get disconnected due to absence of usage without any prior warning.

Kindly refer to Sweden Short Code Best Practices for more details on the restrictions and best practices.

Other Options

Only Standard (random) Short Codes are available in Sweden.

Specific short code availability can be checked upon request, otherwise you will be assigned a random number.

Swedish Short Codes are 5 digit long and follow a format of e.g. 71xxx or 72xxx.

Requirements

To apply for a Swedish Short Code the following details need to be forwarded via email:

• Details of the end customers
  • Brand name
  • Official company name
• Monthly Volume 
  • Expected amount of messages sent monthly
  • Estimated traffic start date
• Use case 
  • Specification about the main purpose of the Short Code, i.e. notifications/marketing
• Sample messages
  • If applicable, please include URLs
• Preferred Billing method
  • Quarterly/Yearly

Timeframe

• 6-8 weeks, once you've submitted all required information and documentation.

Please expect delays on any applications submitted in August and December, as carriers often experience an annual provisioning freeze period during these times.

Regulatory Bodies

National Regulatory Authority: The Swedish Post and Telecom Authority

National Phone Numbering Plan: Sweden Phone Numbering Plan

Telecom, Digital and/or Electronic Communications Regulations: Electronic Communications Act

Pricing

Please refer to How Much Does A Short Code Cost? for details on pricing

Next Steps

To apply for a Swedish Short Codes, please follow these steps:

• Check the requirements above and collect the needful information
• Forward them via email to sc@twilio.com.