Beyond the basics: personalization tactics that actually convert
Learn how to navigate the complexities of personalization, from building the right data foundation to implementing advanced personalization strategies that have a real impact.
According to Twilio’s 2023 State of Engagement Report, 91% of brands report that they often or always personalize engagement with consumers, but only 56% of consumers agree. So, where’s the disconnect?
We created this guide to help you navigate the complexities of personalization. From building a strong data foundation to implementing advanced personalization strategies, here’s how to build better, more targeted experiences your customers will love.
A step-by-step guide to building a strong data foundation for personalization
5 advanced personalization workflow templates
Real-life examples from top brands getting personalization right