Alerts and notifications
Real-time lead alerts
When a lead comes in, it’s important to respond quickly. With Twilio, you can easily set up real-time lead notifications via SMS, email, WhatsApp, or voice so you never miss a sales opportunity.
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How lead alerts work with Twilio
Integrate Twilio APIs with your web server stack, apps, and customer data platform for simplified lead management.
Step 1
Set up your lead generation landing page
Create a landing page with a functional form that triggers automated website lead generation and sends real-time notifications via email, SMS, or WhatsApp.
Step 2
Integrate with your CRM
Connect the lead data to your customer relationship management (CRM) platform for lead capture, storage, and access to important contact information.
Step 3
Set up Twilio APIs
Set up Twilio APIs to route leads from your contact page to the right phone number or email address. Transmit lead data such as name, phone number, and inquiry information.
Step 4
Get alerts when new leads come in
Send new sales leads to your team via an an SMS, WhatsApp, or email notification with all the information they need to follow up on the lead.
Step 5
Follow up with leads
Agents can follow up with their new leads on the best channel for communication.


Twilio products for building lead alerts
Build lead alerts into any channel. Deploy your solution in hours.
Get started with Twilio lead alerts in minutes
Sign up for a free Twilio account today. Use our extensive developer tools to build a custom solution supported by Twilio's best-in-class communications APIs and never miss a website lead again.
Instant lead alerts with Python and Flask
Use Twilio Programmable SMS to send a message when a new lead is found for a Python and Flask application.
Create a landing page lead notification app with Twilio SMS API and PHP
Build a landing page with a fully functional PHP form that sends a “you’ve got a new lead” notification via email and SMS for greater convenience.
Programmable Messaging onboarding guide
Set up the Programmable Messaging API so you can deliver automated text messages when you get a new lead.
Prefer not to code? No problem.
Work with one of our trusted partners to get coding support or explore a pre-built notifications solution. Find a partner
Why choose Twilio for lead alerts
Twilio APIs support fast, reliable delivery of lead notifications and integrate seamlessly with your tech stack.


Respond to leads and connect with customers on their preferred channel—or even multiple channels. Twilio is a complete Customer Engagement Platform with APIs for SMS, WhatsApp, email, voice, chat, and more.
Increase conversion rates by instantly notifying sales reps and agents when new leads come in, so they can respond when customer interest is at its peak.
Get leads to your sales team members, no matter where they are—in the office, in the field, or on the go. Text delivery puts key information into the hands of employees who don’t work in front of a computer.
Add escalation logic to your CRM to automatically route leads that sit too long to a new agent via SMS, WhatsApp, email or voice.
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