CallRail offers full-featured call tracking for small and large businesses, powered by Twilio
Andy Powell, founder of BimmerShops, a comprehensive directory of independent BMW mechanics, decided to answer by providing his customers with a call-tracking service.
After auditioning a few call-tracking services, Powell built his own using the Twilio API. “The existing tools were too complex, too expensive or both,” he said. “Twilio’s reliability and wide selection of available numbers made it a clear choice.”
Powell’s call-tracking app, CallRail, worked so well that in March he launched it as a stand-alone business.
With CallRail, businesses can track calls from anywhere, including paid search, organic search, websites, print ads, and more. It’s easy to configure—Powell claims it takes less than a minute to set up a new tracking number—and offers real-time reporting.
According to Powell, there are five things businesses interested in call tracking should keep in mind:
1. For local businesses, phone calls can outpace web form submissions by 10 to 1 (or more). If a local business isn’t tracking calls then they’re underestimating the ROI of their online marketing campaigns.
2. For online direct response marketing, search is still king. Facebook and Twitter are great for building lasting relationships with clients, but search still can’t be beat for reaching new clients when they’re looking for your services.
3. Local customers searching for local businesses respond better to local numbers than toll-free numbers.
4. Include your phone number directly in your PPC ads (either directly in the ad copy or by using Google Ad Extensions)—you’ll be surprised how many people call without even going to your website. Particularly on mobile devices!
5. Lastly, a simple but important one—if your business relies on phone calls, your phone number should be prominently on top of EVERY page on your site. Don’t bury it on the “contact” page!