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  • By Brooke Isaacs
    顧客の心をつかむSMSマーケティングキャンペーン9種 Creative SMS Campaigns JP

    この記事は、コンテンツマーケティング担当のBrooke Isaacsが、こちら(英語)で執筆した記事を日本語化したものです。

    SMSは、マーケティング戦略上、欠かすことのできない重要なコミュニケーションチャネルです。携帯電話やスマートフォンが普及している今、消費者にリーチするための選択肢は豊富ですが、即時性とシンプルさを備えたSMSは、他のマーケティングチャネルよりも、メッセージを素早く届けることができます。とはいえ、テキストベースのプラットフォームでは、強い印象を残すことは難しいかもしれません。

    テキストメッセージマーケティングのプロであれ、初心者であれ、クリエイティブなSMSマーケティングキャンペーンは、‌‌‌‌マーケティング活動全体を左右‌‌‌‌します。これまでブランドが注目を集めた事例の中から、これはと思うものをいくつか取り上げ、なぜ効果的か、どのように戦略に取り入れたかをご紹介いたします。

    SMSマーケティング戦略をクリエイティブに進化させ、エンゲージメント率を向上させる方法をご確認いただけます。

    1)見て読んで楽しい、セールのお知らせ

    Suds-free coupon code JP

    セールや期間限定の割引は、新規顧客やリピーターを惹きつける、クリエイティブなSMSキャンペーンを行う絶好の機会です。クリエイティブなクーポンコードには、軽いジョークやダジャレ、ポップカルチャーの話題など、適切で楽しいものであれば何でも使うことができます!

    Verb‌‌‌‌は、サロン品質のヘアケアブランドで、クリエイティブなSMSマーケティングメッセージを科学的な視点で提供しています。私は、Verbから新製品の …

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  • By Brooke Isaacs
    Understanding SIP Trunk and SIP Lines SIPTrunk_SIPLine.png

    Though there are many innovative ways to market to your customers via SMS and email, phone calls are still as important as ever to an organization’s communication strategy. It’s easy to stick to the traditional phone line status quo, but to do so is to ignore the opportunity to save money and take advantage of an affordable, scalable system on the cloud.

    SIP trunk phone systems offer an opportunity to increase your efficiency while cutting the costs of a traditional, physical phone line system. Taking place entirely on the cloud, SIP systems enable an existing phone system to function online by routing calls via an on-premise private branch exchange (PBX) through a SIP line connected to an organization’s SIP trunk and then out to its intended recipient.

    Whether you’re looking to make the switch to an entirely online SIP phone system or are just looking for some clarification of the …

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  • By Brooke Isaacs
    80+ Text Abbreviations & When to Use Them text-abbreviations

    While we may not always use a text abbreviation in real life or face-to-face conversations, it has become a language of its own in instant messaging and social media.

    Text abbreviations are shortened versions of commonly used words to help save characters in text messages, whereas acronyms are used to shorten entire phrases.

    Messages are generally limited to 160 characters per SMS. Abbreviations and acronyms became a part of messaging culture out of necessity, keeping texts, social media posts, and other forms of messaging from becoming too long and exceeding character limits.

    Though most smartphones can now send and receive messages containing up to 1600 characters, best practices still dictate that senders keep as close to 160 characters per message as possible. Using acronyms in your messaging strategy not only helps create a friendly relationship with your customers but also helps you stay within the character limit.

    When to use …

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  • By Brooke Isaacs
    SMSのベストプラクティスおよび12個のテンプレート sms_templates_jp

    この記事は、Twilio Developer Network所属でコンテンツマーケティング担当のBrooke Isaacsが、こちら(英語)て執筆した記事を日本語化したものです。

    SMSの利用開始にあたっては、どこから手を付ければよいか分からないことも多いものです。しかしそれが分かれば、マーケティングコミュニケーションの方針立案のヒーローとなる可能性が秘められています。SMSは、多彩なコンテンツやクリエイティブなキャンペーンの機会をもたらし、平均開封率も高いため、顧客に向けて発信するメッセージングコミュニケーションの主軸となります。

    最初の一歩を踏み出せるよう、必ず把握しておくべき事柄をまとめました。SMSのテキストメッセージのテンプレートや事例集など、次のような内容をご紹介いたします。

    • SMS活用のベストプラクティス
    • 予約リマインダーのテンプレート
    • 注文確認のテンプレート
    • 配送通知のテンプレート
    • カート落ちリマインダーのテンプレート
    • マーケティング&プロモーションのテンプレート

    SMS活用のベストプラクティス

    SMSのテキストメッセージの文面を作成するうえで何よりも重要なことは、1通あたり160文字までという字数制限です。最近のデバイスの大半が最大1,600文字までのメッセージを分割送信できると言われていますが、ベストプラクティスはあくまでも160文字のラインを意識することです。字数制限に対する意識ですが、自分を縛るものではなく、力を与えてくれるものとして捉えるべきです。制約があるからこそ、クリエイティブになる真のチャンスが生まれます。

    ( …

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  • By Brooke Isaacs
    9 Creative SMS Marketing Campaigns We Love Creative SMS Campaigns.png

    SMS is an invaluable channel of communication that shouldn't be ignored in your marketing strategy. Because we live in a world dominated by cell phones and smartphones, recipients are just seconds away at any given time. Unlike other marketing channels, SMS is immediate and simple, delivering your message quickly to the people that need to receive it. That being said, it can be hard to stand out in a heavily text-based platform.

    Whether you’re a text message marketing pro or just getting started, creative SMS marketing campaigns can make or break your overall marketing efforts. We’ve highlighted some of our favorite ways that brands have gotten our attention, why they were effective, and how you can emulate them in your own strategy.

    Let’s get into all the ways you can creatively elevate your SMS marketing strategy and boost your engagement rates.

    1) Have fun with sale notifications

    Suds-free coupon code

    Sales and …

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  • By Brooke Isaacs
    12 SMS Templates & Examples to Get You Started sms_templates.png

    It can be difficult to know where to begin when starting to use SMS, but it may be the hero of your marketing communication strategy. With the opportunity for versatile content and creative campaigns, as well as high average open rates, SMS should be a priority in your outbound messaging communications with customers.

    To help you get started, we’ve compiled everything you need to know, including a wide variety of text templates and text message examples, like:

    • Best practices for messaging templates
    • Appointment reminder templates
    • Order confirmation templates
    • Delivery notification templates
    • Abandoned cart reminder templates
    • Marketing and promotions templates

    Best Practices for Messaging Templates

    The first and most important thing to remember when writing SMS text messages is that there’s a character limit of 160 characters per message. That said, most modern devices can accommodate up to 1600 characters, but the best practice is to stick with 160. Knowing that …

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  • By Brooke Isaacs
    10 Indicateurs de Performance que Tout Contact Center Devrait Suivre 10-indicateurs-performance-contact-center-doit-suivre

    Dans un monde qui repose sur la technologie et les solutions numériques, il n'est pas surprenant que les entreprises se soient adaptées et aient évolué pour se connecter avec les clients partout, et sur leurs canaux préférés.

    Les centres de contact, comme Twilio Flex, sont des solutions innovantes pour répondre à la demande croissante de communications omnicanales 24 heures sur 24.

    Qu'est-ce qu'un centre de contact ?

    Lexico définit un centre de contact comme "un système de communication intégré et généralement automatisé qui coordonne tous les contacts téléphoniques et électroniques entre une organisation et le public".

    Des entreprises de tous les secteurs d'activité ont recours aux centres de contact, notamment dans les domaines de la santé, de la finance, du voyage et de la technologie.

    Bien que similaires (et parfois désignés de manière interchangeable), les centres de contact et les centres d'appels ne sont pas la même chose : …

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  • By Brooke Isaacs
    How a Twilio-Built Scream App Went Viral on TikTok Viral scream app

    From the global pandemic to social injustices and political polarization, many of us were left wanting to scream at the world and out into the universe in 2020, looking for some kind of relief from the frustration. At the end of the year, Just Scream was born, designed as a creative outlet and opportunity to air grievances into the void. The Twilio-based app became the ultimate viral source of catharsis after a long, difficult year spent in isolation and frustration for so many.

    Meet the creator: Chris Gollmar

    christopher_gollmar_photo1.jpg

    Chris Gollmar’s passion for coding began in the third grade. With no formal training in code or programming, he embraces the “building” mindset embodied by many developers using Twilio. Working as a teacher in Brooklyn, New York, Gollmar uses Twilio to build creative projects.

    Gollmar first built with Twilio during his undergraduate years studying music composition. Using Programmable Voice he built Just …

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  • By Brooke Isaacs
    IVR Explained: What It Is and How It Benefits Your Contact Center IVR.png

    For many, calling into a contact center is a dreaded experience, with the thought of long queues and frustrating holds daunting. IVR technology removes a great deal of those grievances, allowing callers a streamlined, more personalized experience.

    Gone are the switchboards and manual operators of the past. AI, automated menus, and speech recognition are the new standard, allowing businesses to save money and provide callers with a smooth experience. Contact centers no longer have to have a poor reputation; instead, they can be the customer resource they were always intended to be.

    IVR, or Interactive Voice Response, is a gamechanger, there’s no doubt about it. Let’s break down everything you need to know.

    What is IVR?

    IVR is the technology that allows phone systems to route calls based on spoken word responses and touch-tone input. Inbound callers are categorized and grouped by responding to automated menus that then help …

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  • By Brooke Isaacs
    What is a PBX? pbx2.png

    In a landscape inundated with business telephony system options, it can be hard to know which system works best for which business.

    Before you dive into different providers and systems, let’s go over the basics and get some background information on the subject. There are two main types of telephone systems you’ll need to be aware of: a PBX and the PSTN.

    Beyond that, there are a few types of PBX phone systems that can be personalized to suit the needs of a given organization. There is an abundance of information out there about each type of PBX, and while that may seem intimidating, it doesn’t have to be – we’ve got your back! We’ve outlined everything you need to know about PBX and included a crash course in each type of system.

    What is a PBX and how does it compare to the PSTN?

    A PBX, or …

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