Take a quick glance at your text message inbox, and you’ll get an idea of how useful Short Message Service (SMS) is for businesses. You probably have appointment reminders, delivery notifications, two-factor authentication (2FA), or marketing messages. These are just some of the ways businesses send SMS online.
Among the many advantages, text messages have a high open rate, are cost-effective, and are permission-based, which makes them an effective way to engage your customers.
If you’re ready to start reaping the benefits of this tool, you may be wondering how exactly to send SMS to your customers. The answer isn’t to pick up your phone and start texting them directly, but rather to use an SMS service. These services enable you to send one-way communications and even engage in multiparty conversations.
This post will walk you through how to send and receive SMS messages online.
Choose your SMS …
It’s no surprise that Short Message Service (SMS), or text messaging, is becoming a popular communication channel for businesses. It’s a direct line to customers where they spend much of their time—on their phones.
Text messages have one of the highest open rates of any medium, with consumers opening more than 95% of their messages. This makes your customers’ SMS inboxes one of the best places to engage with them.
An SMS service allows you to send mass texts, connect individually with customers, and even enable multiparty conversations. You can use texting for SMS marketing, appointment reminders, and customer service interactions.
Let’s explore how to use SMS services to stay in touch with your customers, including how to start sending texts with Twilio’s SMS APIs.
Benefits of using SMS for business
Business text messaging is a highly effective way to connect with your customers. SMS communications have a …
In 2020, when so many aspects of life moved to virtual spaces, we became more reliant on online tools like video conferencing than ever before. Video conferencing has proven to be an effective way to engage customers in all kinds of industries and has particular staying power in healthcare.
Telehealth has become an increasingly popular option for patients and providers to connect virtually—a big priority in the midst of a global pandemic. One of the biggest concerns when it comes to virtual communication is data security, which is especially vital in the healthcare industry due to the handling of sensitive data. That’s where HIPAA comes in.
The Health Insurance Portability and Accountability Act (HIPAA), signed into law in 1996, aims to provide security and data privacy protections in the healthcare industry. Any covered entities and business associates that process patient data, known as protected health information or personal health information …