Report

The consumer data revolution in Asia Pacific

A combination of consumer scepticism towards third-party data and consumers’ willingness to share information with trusted brands is propelling a sustainable data-sharing ecosystem in the region.

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Understand the pillars of growth that will drive success in the new Asian consumer data revolution

Trust and communication will underpin great consumer experiences in the post-cookie era.

In this whitepaper, you’ll learn about: 

  • The cookie sunset and the evolving data-sharing landscape in Asia Pacific
  • Consumers’ preferences and attitudes towards data-sharing
  • What influences consumers’ willingness to share data with brands
  • Opportunities for brands to strengthen consumer trust amid the cookie sunset