The consumer data revolution in Asia Pacific
A combination of consumer scepticism towards third-party data and consumers’ willingness to share information with trusted brands is propelling a sustainable data-sharing ecosystem in the region.
Understand the pillars of growth that will drive success in the new Asian consumer data revolution
Trust and communication will underpin great consumer experiences in the post-cookie era.
In this whitepaper, you’ll learn about:
- The cookie sunset and the evolving data-sharing landscape in Asia Pacific
- Consumers’ preferences and attitudes towards data-sharing
- What influences consumers’ willingness to share data with brands
- Opportunities for brands to strengthen consumer trust amid the cookie sunset