When consumers control data: how to build trust and succeed in the new digital era

Prioritising consumer trust, embracing new data collection methods, and communicating openly will enable marketers to unlock opportunities in the cookieless future.

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Embrace the zero and first-party data transition to drive marketing success

The new consumer data revolution requires marketers to rethink their approach to data to drive more impactful customer engagement and solidify trust.

This whitepaper explores:

  • The implications of the fast-changing data landscape
  • The value of zero-party data
  • How marketers can incorporate zero and first-party data to personalise experiences and strengthen customer engagement
  • How marketers can design a trust-based data-sharing ecosystem
  • New challenges and consumer expectations in the cookieless future