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Report
The consumer data revolution in Asia Pacific
A combination of consumer scepticism towards third-party data and consumers’ willingness to share information with trusted brands is propelling a sustainable data-sharing ecosystem in the region.
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Article
Customer Data Platform (CDP) vs. Data Management Platform (DMP)
Discover key differences between CDPs and DMPs to learn which one is right for your business
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Podcast
Designing Relevant Experiences with Behavioral Data with Erika Reed, Manager of Data Strategy at General Mills
In this episode of Twilio's Builders Wanted podcast, Erika Reed, Manager of Data Strategy at General Mills, discusses providing a value exchange for consumer data, grappling with unknown traffic, and focusing on behavioral data instead of demographics.
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Article
What is a Customer Data Platform (CDP)?
Find out what customer data platforms are, how they work, and why you need one.
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Podcast
Inspiring Product Discovery and Brand Engagement with Ali Miller, Vice President of Product Management, Ads at Instacart
In this episode of Twilio's Builders Wanted podcast, Ali Miller, Vice President of Product Management, Ads at Instacart discusses the power of human interaction, winning the digital shelf, and creating a recipe for trust.
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Report
Twilio Named a Leader in CPaaS in 2023 IDC MarketScape Report
Twilio has once again been named a Leader in the IDC MarketScape: Worldwide Cloud Communications Platform as a Service (CPaaS) 2023 Vendor Assessment report.
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Guide
Messaging for Action
How To Drive Massive Engagement with SMS and Chat
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Podcast
Nextdoor’s Krish Sailam: Driving Community Engagement Through Localization at Scale
In this episode of Twilio's Builders Wanted podcast, Kailey and Krish discuss driving community engagement through localization at scale, creating customer-centric user journeys, and escaping the data cesspool.
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Ebook
Twilio Accolades Book
Explore the real-world achievements and industry acclaim from the leader in Customer Engagement
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Ebook
State of Digital Identity Fraud
Fraudulent activities not only affect your company's bottom line but can also harm customer trust and damage your reputation.
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Guide
The Ultimate Guide to Customer Segmentation
Learn how segmenting users based on values, needs, and behaviors can help your business send the right message to the right person at the right time.
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Podcast
Phy-gital Customer Engagement Strategies with Julie Roy, SVP & CMO of DSW
In this episode of Good Data Better Marketing podcast, Julie Roy, Senior Vice President and Chief Marketing Officer at DSW discuss the phy-gital customer experience, building loyalty through content and communities, and balancing brandformance
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