Guide
The Ultimate Guide to Customer Segmentation
Learn how segmenting users based on values, needs, and behaviors can help your business send the right message to the right person at the right time.
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The secret to personalization at scale? Customer segmentation.
By building audience segments based on demographic information, on-site behavior, and other characteristics, businesses can share more targeted and engaging content with their customers. In The Ultimate Guide to Customer Segmentation, we share what customer segmentation is, its business value, and the six different ways you can segment audiences.