Jesse Sumrak

Hi. My name is Jesse Sumrak. I’m a Sr. Content Marketing Manager by day and a post-apocalyptic peak bagger by night (and early-early morning). Writing is my jam and content is my peanut butter. And I make a mean PB&J.

RCS vs. iMessage: Everything you need to know in 2026

Jesse Sumrak
Data hygiene: what it is, best practices & how to improve it

Geoffrey Keating Jesse Sumrak
RCS vs. SMS: What's the difference (and why it matters)

Jesse Sumrak
What is data lineage (and why does it matter)?

Geoffrey Keating Jesse Sumrak
What is data reliability (and do you need reliable data)?

Geoffrey Keating Jesse Sumrak
Organizational silos in business: pros, cons & fixes

Geoffrey Keating Jesse Sumrak
Identity resolution: what it is and how it works

Geoffrey Keating Jesse Sumrak
Data lifecycle: 6 core stages, use cases & tips

Geoffrey Keating Jesse Sumrak
What is Reverse ETL (and how does it work)?

Geoffrey Keating Jesse Sumrak

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