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  • By Jesse Sumrak
    6 Undeniable Benefits of Low-Code App Development 6 Undeniable Benefits of Low-Code App Development

    Low-code app development is on the rise across all aspects of businesses. Developers, IT teams, marketing departments, sales organizations, and even human resource teams now use low-code apps and platforms to build time-saving, efficiency-boosting applications.

    Why use low-code app development instead of more custom, traditional methods?

    Well, if everyone had an unlimited budget, time, and developer bandwidth, there really wouldn’t be a need for low-code tools. However, we live in a world where developers are a scarce resource, money is tight, and deadlines need to be met.

    The benefits of low-code app development may seem obvious (hint: low code), but there are deeper advantages that aren’t as obvious at first glance. Below, we’ll walk you through all the benefits of low-code platforms and app development.

    6 benefits of low-code app development

    1. Less coding skill required

    Experienced coders are an invaluable asset to any team, but they can be expensive—plus, …

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  • By Jesse Sumrak
    What Is a VoIP Phone and How Does It Work? What Is a VoIP Phone and How Does It Work?

    Today's business communications are constantly changing. Years ago, it simply involved voice calls. Now, businesses use calls, messaging, email, mobile apps, chat, and video conferencing to communicate internally and externally on any given day.

    This evolution in communications not only changes employee and customer behavior—but also changes the hardware and software required to make it happen. That's where VoIP (Voice Over Internet Protocol) comes in. VoIP phones empower businesses to replace their outdated, traditional telephones with a complete communications package that happens all on the internet.

    Chances are you've used more than one VoIP-powered app already today. Examples include:

    • Skype
    • Google Hangouts
    • Zoom
    • WhatsApp
    • Facebook Messenger

    VoIP is changing the world of communications. With easy setup, low costs, and greater functionality, it's a technology that the future is embracing.

    Below, we'll deep dive into the nitty-gritty details of VoIP, including what it is, how it works, and why …

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  • By Jesse Sumrak
    Group Texting for Business (How Group MMS Works) Group Texting for Business (How Group MMS Works)

    SMS is a powerful way to engage with your customers, but sometimes you need something beyond this two-way communication method.

    What if you need to add a third person to the conversation? What about a fourth?

    Do you need to move your communication over to a messaging app like WhatsApp or Facebook Messenger, or should you move it over to an email thread?

    While those are all viable options, group texting for businesses eliminates the need to move away from text messaging. With group MMS, you can exchange ordinary text messages between a group of three or more people. Each participant has a unique identifiable phone number, and they can read and reply to messages with the entire group.

    Below, we'll walk you through how group texting for business works and how you can get started with group MMS messaging.

    How Does Group Texting for Business Work?

    Standard SMS conversations …

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  • By Jesse Sumrak
    SMSマーケティングの6つのベストプラクティス 6 Best SMS Marketing Case Studies JP

    この記事は、コンテンツマーケティング担当のJesse Sumrakが、こちら(英語)で執筆した記事を日本語化したものです。

    SMSマーケティングは急成長を遂げており、‌‌‌‌2023年までに52%の拡大‌‌‌‌が予想されています。‌Twilioの‌‌‌‌2020年メッセージングエンゲージメントに関するグローバルレポート‌‌‌‌によると、SMSは世界で、すべての世代を通じて好まれるコミュニケーション手段の第2位に位置しています。

    しかし、すべてのテキストメッセージキャンペーンが同じ効果を上げているわけではありません。高いコンバージョンレートや顧客エンゲージメントにつながるものもある一方、不満の原因となりメッセージ受信の登録を解除され、ブランドの評判を損ねるものもあります。

    どちらの結果が好ましいかは明らかですが、言うは易く、行うは難しです。本稿では、効果的なSMSプログラム(キャンペーン)を確立いただくために、各種SMSマーケティング事例を、ベストプラクティス、お客様事例、重要ポイントの視点からご紹介します。キャンペーンの機会拡大につなげるための近道となりますので、ぜひご活用ください。いずれも、今すぐ始められるものばかりです。

    SMSマーケティングのベストプラクティス

    SMSマーケティング(テキストメッセージ マーケティング)は‌‌‌‌効果的なマーケティングツール‌‌‌‌ですが、適切に使用して初めて効果を発揮します。ベストプラクティスをいくつかご紹介いたします。

    オプトインで承諾を得る

    SMSマーケティングやメールマーケティングは、利用者の同意を得ることで …

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  • By Jesse Sumrak
    13+ Multichannel Communication Best Practices in 2021 13+ Multichannel Communication Best Practices in 2021

    Communication doesn’t happen in a vacuum. Your customers see messages from brands all day, every day. From the ads on TV to the related products on the cereal box to the emails in their inbox—it’s non-stop.

    When you send your customers an email, shoot them a text, or give them a call, that’s likely not the only communication they’re getting from your brand. They likely saw your Instagram post or blog article, and there’s a good chance you’re retargeting them with pay-per-click (PPC) ads across the internet.

    It’s a lot.

    Communicating with your customers across multiple channels isn’t a bad thing—far from it. However, if you fail to follow best practices, you risk damaging your brand reputation and alienating (or flat-out annoying) your audience.

    Previously, we’ve published email marketing, surveying, video, calling, and SMS best practice guides. But now, we’re going to share our top …

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  • By Jesse Sumrak
    Complete Guide to No-Code Apps (Tools, Tips, & Platforms) Complete Guide to No-Code Apps Tools, Tips, & Platforms

    Once upon a time, you had to hire a developer to build everything from your website to your mobile app. Now, thanks to the evolution of no-code and low-code software, anyone who wants to build a digital product or service can become a citizen developer.

    No-code apps and platforms give entrepreneurs a level-playing ground for building mobile, web, and business applications. Whether businesses need to build custom in-house solutions or SaaS apps, no-code tools can get the job done.

    Below, we'll walk you through everything you need to know about no code. We'll answer "what is no code," highlight nuances between no code and low code, and show you a few of our favorite no-code app builders.

    What is no code?

    No-code app platforms empower you to build apps through a user-friendly interface. This could be click-and-choose, drag-and-drop, or WYSIWYG app builders—the important factor is that it requires no code. …

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  • By Jesse Sumrak
    Interactive Live Streaming in 2021 (Tips, Uses, & Platforms) Interactive_Live_Streaming.png

    Live video streaming has been on the up and up in recent years—and 2020 only helped accelerate the movement. With physical distancing mandates and canceled events, more businesses went live online to connect with audiences virtually.

    And it worked!

    Livestreaming helped businesses survive and thrive, and it doesn't look like it's going away anytime soon. Quite the opposite. Livestreaming has gone from niche to mainstream, and just about every social media, fitness, video game, and music app is capitalizing on the opportunity.

    However, streaming has had to adapt quickly to differentiate itself from traditional television—and it's done so with interactive live streaming. Audiences don't just sit and watch today's live streams—they interact. They chat, like, contribute, ask, vote, donate, win, and engage in novel ways over video and audio streams.

    The industry is evolving quickly, and businesses are finding innovative ways to use live streaming APIs to take their digital …

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  • By Jesse Sumrak
    ACD vs IVR: What's the Difference Between Call Center ACD & IVR? ACD vs IVR: What's the Difference Between Call Center ACD and IVR

    If you've ever called a customer support team, there's a good chance that the call center used automatic call distribution (ACD) or an interactive voice response (IVR) system to make your call more efficient. These modern-day VoIP features route callers smoothly to the right extension, cutting down on wait times, transfers, and sometimes any human interaction at all.

    Call center ACD and IVR systems aren't the same—but they work magically together.

    TL;DR: ACD is a form of automatic call routing based on different factors, while IVR is an automated voice response menu that intelligently navigates callers through options.

    Want more details? Below, we'll walk through call center ACD vs. IVR to discuss the details, nuances, and benefits of these systems. Then, we'll show you how these two features can work in tandem to create the optimal customer experience for inbound callers.

    What Is Call Center ACD?

    In a perfect world, …

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  • By Jesse Sumrak
    6 Best SMS Marketing Case Studies 6 Best SMS Marketing Case Studies.png

    SMS marketing continues to gain popularity, and it's expected to increase by 52% by 2023. According to our 2020 Global Messaging Engagement Report, SMS is the 2nd-most-preferred communication channel among generations young and old throughout the world.

    However, not all text message campaigns are created equally. Some lead to high conversion rates and customer engagement, while others cause frustration, unsubscribes, and damage to brand reputation.

    Obviously, you'd prefer the former over the latter—but that's easier said than done. Let us lend you a hand.

    This quick-and-easy SMS marketing case studies guide will walk you through best practices, customer case studies, key takeaways, and additional campaign opportunities.

    Let's jump right in.

    Text Message Marketing Best Practices

    SMS marketing (also known as text message marketing) is an effective marketing tool, but only when used appropriately. We'll walk you through a few best practices to get you started on the …

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  • By Jesse Sumrak
    Les 6 meilleures études de cas de marketing par SMS Les 6 meilleures études de cas de marketing par SMS

    Le marketing par SMS continue de gagner en popularité et devrait augmenter de 52 % d'ici 2023. D'après notre rapport sur l'engagement en messagerie global 2020, les SMS sont le deuxième canal de communication préféré des jeunes et des personnes âgées dans le monde entier.

    Cependant, toutes les campagnes par message texte ne sont pas créées de la même manière. Certains entraînent des taux de conversion et un engagement client élevés, tandis que d'autres causent de la frustration, des désinscriptions et nuisent à la réputation de la marque.

    Bien sûr, vous préféreriez la première option plutôt que la seconde, mais ce n'est pas si simple que cela. Laissez-nous vous prêter main forte.

    Ce guide d'études de cas de marketing par SMS simple et rapide vous guidera à travers les bonnes pratiques, les études de cas clients, les points clés à retenir et les opportunités de campagne supplémentaires.

    Allons-y. …

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