Product changelog and announcements

Updates to the Email Activity API rate limits, moving to 6 requests per minute to maintain throughput and reliable performance.

Personalized Recommendations are now generally available in Twilio Messaging Insights, turning your messaging data into clear, prioritized actions to improve deliverability and engagement. Powered by your Health Score for Messaging and traffic patterns, recommendations surface the highest-impact optimization opportunities and highlight relevant Twilio products to drive better performance.

Virtual Background support on the Video iOS SDK and the Video Android SDK is now generally available. The virtual background functionality is provided via optional plugin libraries for these native SDKs. When the plugin is included in a mobile application it can process the video camera feed and perform either background blur or background replacement. There is no additional charge for this feature.

Virtual background on mobile video apps enables end users to look professional while on the go and ensures that any background clutter does not distract from the conversation. 

To start using virtual backgrounds on your mobile application review the detailed setup instructions in our developer documentation and upgrade your Video iOS and Video Android SDK to the latest versions. The changelog file for the Video iOS SDK is here and the one for the Video Android SDK is here.

With zero code changes, start sending WhatsApp Marketing Message API messages to increase marketing deliverability. Meta has seen up to 9% greater marketing template deliverability with this new API, and Twilio is making it available to all customers with zero code changes required. Simply sign the terms-of-service (TOS) and your traffic will immediately start using the Marketing Message API.

All you need to do is sign Meta's Marketing Messages API terms of service. To navigate to the Meta terms of service, start in the Twilio Console under WhatsApp Senders. Click on the WhatsApp Business Account ID hyperlink. Go to the Alerts section where you can find the Marketing Messages API notifications. From there, accept the terms of service.

To accept the terms of service, you must be an admin of the Business Account. If you cannot see the terms of service in Alerts, please ask an account admin to accept the TOS.

To learn more, see our documentation on marketing templates here. 

We're excited to share that Enhanced Branded Calling is now available in public beta. This feature helps you create a more trusted and recognizable voice experience by showing branded elements like your logo and call reason when you reach out to customers.

What's new with Enhanced Branded Calling?

With Enhanced Branded Calling, your calls become instantly recognizable to your customers with three key features:

• Brand logo: Your organization's logo appears during outbound calls, reinforcing your brand identity visually

• Brand display name: Your business name shows up on caller ID, so customers know it's you calling

• Call reason: Add helpful context like "Delivery Update" or "Appointment Reminder" so customers understand why you're reaching out (this feature isn't supported on Apple devices just yet, but we're working on it!)

We are excited to announce the Private Beta release of Bulk Messaging on the new Communications API, enabling high-volume queuing for SMS, RCS, and WhatsApp.

We’re excited to announce the public beta release of Twilio’s integration with Salesforce Service Cloud Voice (SCV). Salesforce customers can now choose Twilio as their telephony provider for voice calls in SCV. Using this integration, Salesforce service reps can make and receive calls in Salesforce by leveraging Twilio’s platform capabilities, like routing, IVR, and transcription, embedded natively in the SCV experience.

To learn more about this integration, see Set up Salesforce Service Cloud Voice (SCV) with Twilio (public beta).

We’re pleased to announce that Flex UI 2.15.0 is now available. This release includes bug fixes for Agent Copilot, SSO token refresh, and sign-in error messages, as well as an updated version of the Flex SDK. 

For complete details, see the Flex UI release notes for 2.15.0.

The Senders API - WhatsApp, is now generally available, providing customers with an automated and scalable way to register, verify, and manage WhatsApp senders (phone numbers) directly through Twilio’s API.

This release allows both Direct Customers and Independent Software Vendors (ISVs) under the Tech Provider Program to automate sender onboarding. With the Senders API, customers can programmatically create, update, verify, fetch, and delete WhatsApp senders — enabling faster setup, improved accuracy, and reduced operational overhead.

The Senders API is especially beneficial for ISVs managing large portfolios of client accounts, helping streamline registration and configuration across subaccounts while maintaining compliance and consistency.

By eliminating manual workflows, customers can scale WhatsApp adoption more efficiently and accelerate time to market. To learn more about the Senders API - WhatsApp and how to integrate it, see our documentation here.

Twilio Health Score for Messaging (formerly known as Deliverability Score) is now General Availability. 

It provides a comprehensive overview of your messaging health, covering deliverability, engagement, latency performance, and more. Your score compares your issues to industry-best-practice benchmarks and identifies your biggest issues,  so you can more quickly and easily take action to improve.  

Key changes with this release include: 

• Daily-updated 7 -day aggregation, so you always have a fresh view of performance  

• Name changed from Deliverability Score to Twilio Health Score for Messaging, reflecting the comprehensive nature of the score  

Remember to sign up for your Twilio Health Score for Messaging weekly email, so you can stay on top of your messaging health.