You probably already have landing pages or product detail views which you're using to generate some excellent leads for your business. Would you like to let the sales team know when you've got a new qualified lead?
In this tutorial, we'll use Twilio Programmable SMS in a Node.js and Express application to send a message when a new lead is found.
In this example, we'll be implementing instant lead alerts for a fictional real estate agency.
We'll create a landing page for a new house on the market and notify a real estate agent the moment a potential customer requests information.
Let's build! Click the button below to continue.
To display a landing page for our house we first need some information we'd like to display for the user.
For demonstration purposes we've hard-coded an object containing the information we need.
Next, let's look at how our landing page will be rendered.
In our Jade template we insert data about the house.
We'll also include a form in the sidebar which will let a user enter their contact information when they request more information.
Now that our Landing Page is ready, let's setup our Twilio Client to send messages to the sales team whenever a new lead comes in.
Now we need to create a helper class with an authenticated Twilio REST API client that we can use anytime we need to send a text message.
Our Twilio Client is now ready to send messages. Next, let's see how we will handle an incoming lead.
This code handles the HTTP
POST request issued by our landing page.
Here we use the Twilio REST API Client to send an SMS message to the real estate agent's phone number, which is stored in an environment variable. We include the lead's name, phone number, and inquiry directly in the body of the text message sent to the agent.
Now the agent has all the information they need to follow up on the lead.
That's a wrap! We've just implemented an application to instantly route leads to salespeople using text messages.
Itching to build more? We'll look at some other use cases in the next pane.
Node and Twilio - a great combination. Here are a couple other times we teamed them up for great results:
Learn to implement appointment reminders on your web app with Twilio, and avoid some of those no-shows.
Learn to implement two-factor authentication (2FA) on your web app with Twilio-powered Authy.
Thanks for checking out this tutorial! Tweet @twilio to let us know what you're building.