Short Codes, Big Volume: Now Send up to 100 Messages per Second

February 06, 2017
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If you need to send messages fast, your Twilio Short Code is the perfect vehicle – and we just gave it some more horsepower. Now you can send 100 messages per second (MPS) by default in the US, Canada, and the UK up from 30 MPS.

When to use a Short Code vs. Long Code?

In the US, long codes aren’t meant for high-volume messaging. To ensure you stay within compliance, Twilio automatically queues your outbound messages, sending them to the carriers at 1 MPS per long code in the US. This can be a real drag if your content is time sensitive and/or high volume, like warning a community about a school closing or promoting a “one day sale”. Your users may end up waiting around for those alerts unless you have enough long codes to handle the throughput. So if you’re sending more than a few hundred messages a day per long code, your messages run the risk of being marked as spam. Sad face.

Enter Twilio Short Codes

The carrier’s preferred method for sending high volume messages in the US and Canada is using a short code. All existing short codes have been upgraded to 100 MPS at no extra cost to you. This rate increase lets your Twilio Short Code do big things. Twilio customers are already using short codes for:

  • Marketing and promotions
  • Alerts and notifications
  • Two-factor authentication
  • And much more

If your application needs to send messages even more quickly than 100 MPS, Twilio has you covered. Contact sales for more information on getting even higher throughput on your short codes.

We can’t wait to see what you build!