Twilio SendGrid Email API

Dynamic email templates

Empower your teams to collaborate on personalized email templates while developers maintain control of implementation. Build once, personalize for millions, and update in real-time—no code deploys needed.

Start for free See pricing

A young man with glasses and a denim shirt smiles while working at a computer.

Build smart email templates at scale

Create and manage dynamic email templates that combine easy content updates with powerful personalization.

Design templates visually or with code

Start from our template library or import your HTML. Use our intuitive WYSIWYG editor for quick updates or modify HTML for complete control.
Personalize content dynamically

Add conditional logic, custom variables, and dynamic content that adapts to each recipient's data.
Enable team collaboration

Give marketers and designers direct access to template editing while developers maintain implementation control.

Test and preview with real data

Populate test data to catch issues before sending by testing personalization logic and conditional formatting.
Update content in real-time

Make instant changes to live templates without requiring code deploys. Version control provides smooth updates and history for reference.
Integrate seamlessly with your code

Access templates programmatically through our API with a simple template ID, and support multiple languages with our SDKs and documentation.

How dynamic templates work

Choose your preferred workflow to match your team's needs and technical requirements.

Code preview on the left and mobile app screen showing a welcome message and travel bags offer on the right.

Create
Design your template
Start with our template library or import your HTML. Use the drag-and-drop editor to customize layouts, add dynamic content blocks, and set up personalization variables.

Customize
Add dynamic elements
Insert Handlebars syntax for personalization, set up conditional logic, and define dynamic content areas.

Launch
Activate and implement
Preview across devices, test your dynamic content, and activate your template. Share the template ID with developers for quick API implementation.

Screenshot showing HTML code for an email template promoting a new line of sneakers priced at $79.95 with example content.

Setup
Configure your template
Create a template using direct HTML editing or import existing code. Set up Handlebars syntax for dynamic fields and define your personalization logic.

Integrate
Connect to your application
Use our API or preferred SDK to integrate the template into your codebase. Test the implementation with sample data in a staging environment.

Screenshot of a dynamic templates interface showing a service receipt template with options for marketers and developers.

Organize
Set up team access
Define roles and permissions for template management. Enable marketers to edit content while maintaining developer control over implementation.

Coordinate
Manage versions and updates
Use version control to track changes, preview updates before going live, and maintain template history.

Dynamic email templates pricing

Access dynamic templates with our Email API
Get dynamic templates with all Email API plans, plus powerful sending features, advanced analytics, and dedicated support.

Try it for free
Start with our free tier to send up to 100 emails per day. Upgrade to unlock unlimited templates, advanced personalization features, and higher sending limits.

Smartphone screen displaying a personalized offer message with a person in a denim jacket.

Start for free View pricing

Resources to help get you started

Docs

How to send an email with dynamic templates

Learn how to design and send emails with dynamic templates.

Blog

Dynamic email templates and the Twilio design editor

See how to design email templates with our drag-and-drop design editor.

Blog

Sending emails in Python with Twilio dynamic templates

Learn the step-by-step process to send dynamic templated emails with Python.

Optimize your email program with advanced features

Create a comprehensive email solution by pairing dynamic templates with powerful tools for testing, validation, and delivery.

Email testing

Test personalization, check link validity, and double-check your templates pass spam filters before sending to customers.
Design and code editor

Create custom modules, implement complex dynamic logic, and maintain complete control over your template code.
Advanced analytics

Monitor opens, clicks, and conversions across different template versions to optimize your email program continuously.

Email Validation API

Reduce bounces and protect your sender reputation by catching invalid addresses in real-time before sending emails.
A/B testing

Compare subject lines, content variations, and dynamic elements to understand what resonates best with your audience.

Get started today

Join over 300,000 businesses using Twilio SendGrid to create personalized, scalable email experiences. Get started for free with our Email API trial and enable your team to build better emails in less time.

Start for free Contact sales

Woman with short hair and glasses wearing a red sweater, smiling against a red background.