Twilio Segment Connections

Activate customer data in the warehouse with Reverse ETL

Personalize experiences across your tech stack with data from your warehouse.

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Build amazing customer experiences with warehouse data

Sync, transform, and activate customer data with a simple query to create winning customer moments.

Activate data across tools

Sync key audiences and insights to your marketing, analytics, and business platforms.
Enrich customer profiles

Combine warehouse data with real-time data for a more complete Customer Profile view.
Enhance marketing & advertising

Improve targeting by feeding warehouse data to ad conversion APIs.

Enable business users

Provide self-serve data access with direct connections to 550+ destinations.
Promote data quality

Ensure data integrity with automated validations, granular tracking, and full audit capabilities.
Programmatic control

Use the Twilio Segment Public API or Terraform provider to create, update and manage Reverse ETL models.

How Reverse ETL works

Make warehouse data accessible to business teams to elevate marketing campaigns and enrich customer profiles.

Step 1
Connect your data warehouse
Integrations for popular warehouses like Snowflake, Databricks, Redshift, and BiqQuery.

Step 2
Create data models
Use SQL to define the data sets you want to sync.

Step 3
Manage models flexibly
Create, update, and delete models via UI, dbt, API or Terraform provider.

Diagram showing data flow from Salesforce, Google Ads, and Slack to a Data Warehouse with SQL query examples.

Step 1
Configurable destinations
Sync warehouse data as events in Segment to enrich user profiles in Engage, or route them to any of the 550+ supported destinations.

Step 2
Automate data syncs
Schedule recurring syncs to keep data aligned across systems.

Step 3
Monitor sync health
Track sync status, delivery rates, and changes over time.

Diagram showing Twilio Segment collecting email, location, and phone data, flowing to analytics, messaging, advertising, and sales/support.

Step 1
Manage alerts
Get notified of sync issues or anomalies via email, Slack or in-app.

Step 2
Handle incremental updates
Automatically detect and sync new, updated, or deleted records using a unique identifier.

Step 3
Monitor and manage syncs
Resolve failures with automatic retries with customizable settings and access details logs of past syncs.

Progress status of data sync for Amplitude and Slack, showing partial success and in-progress status.

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Get started with Reverse ETL

Get started for free or find the right plan to enable your engineering team to collect and send unified customer data to 700+ pre-built integrations.

How to access Reverse ETL

Use Reverse ETL as part of Twilio Connections to unlock additional value from your CDP.

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Pricing information

Find the right plan for your team to power personalized customer experiences at scale.

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Diagram showing Twilio Segment querying data into a data warehouse with outputs to various applications.

Resources to help get you started

Recipe

Fill Data Gaps

Set up Twilio Segment’s Reverse ETL to backfill missing customer profiles and events from your warehouse into your Twilio Segment workspace, creating a more complete identity graph.

Recipe

Snowflake → Salesforce Sync

Use Twilio Segment’s Reverse ETL to seamlessly sync a Snowflake customer table (e.g., business and reseller data) into Salesforce contacts, keeping data aligned and up to date.

Docs

Reverse ETL

Learn how to sync data from your warehouse to downstream tools using Twilio Segment’s Reverse ETL, enabling personalized, real-time customer experiences without custom pipelines.

Join the 25,000+ companies using the Twilio Segment platform

Free trial and simple pricing. No credit card required.

Your warehouse is full of valuable customer data—put it to work. Activate trusted data faster, smarter, and at scale with Twilio Segment.

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