The 2023 guide to collecting and analyzing data

Understand the four types of customer data and how you can use them to build better, more personalized experiences for your users.

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Data. Odds are your business has heaps of it. But analyzing data and pulling out meaningful insights can feel a lot like trying to find a needle in a stack of needles—near impossible. 

Our latest guide, The 2023 Guide to Collecting and Analyzing Data, explores the different types of customer data, how to collect it, and how to get the most out of it. From reducing reliance on other teams to developing a complete view of the customer, you’ll learn how to build better personalized user experiences in 2023 and beyond. 

In this guide, you’ll learn:

  • The 4 types of customer data
  • How to efficiently collect this data
  • Data collection do’s and don’ts
  • And more!