Resource Center

ING’s Matteo Pomoni: Identifying Key Moments of Truth in Customer Data

In this episode of Twilio's Builders Wanted podcast, Matteo Pomoni, Global Head of Retail Daily Banking and Funds Entrusted at ING, discusses do’s and don’ts of customer obsession, coping with channel competition, and key moments of truth in data.

Supercharge customer engagement services with AI

Learn how to create smart, customized experiences that your customers will love

2023 Global Messaging Engagement Report

See the latest customer communications preferences from around the world.

The Buy-in Blueprint: Unlocking Support for New Technology

Your step-by-step guide for winning technical buy-in for your next marketing software purchase.

The Customer Obsession Advantage’s Marbue Brown: How to Become Customer-Obsessed

In this episode of Twilio's Builders Wanted podcast, Marbue Brown, founder of The Customer Obsession Advantage, discusses the difference between being customer-driven and customer-obsessed, how AI is affecting customer experience, and anticipating customer needs.

4 customer data types companies need to utilize

Why companies need to effectively collect and prioritize customer data to provide better experiences

When consumers control data: how to build trust and succeed in the new digital era

Prioritising consumer trust, embracing new data collection methods, and communicating openly will enable marketers to unlock opportunities in the cookieless future.

Anthropologie’s Elizabeth Preis: Creativity-Led, Data-Informed, & Consumer-Inspired

In this episode of Twilio's Builders Wanted podcast, Elizabeth Preis, Chief Marketing Officer at Anthropologie, discusses taking risks at the right time, designing impactful omni-channel experiences, and crafting concise stories through data.

Beyond the basics: personalization tactics that actually convert

Learn how to navigate the complexities of personalization, from building the right data foundation to implementing advanced personalization strategies that have a real impact.

5 easy ways to personalize customer experiences

Grow your business and brand loyalty by offering tailored customer interactions

Telus’s Chris Madan: Showing Up in the Moments That Matter

In this episode of Twilio's Builders Wanted podcast, Chris Madan, Vice President of Digital Sales and Service at Telus, discusses humanizing digital experiences, listening to implied customer preferences, and leveraging the moments that matter.

The 2023 guide to collecting and analyzing data

Understand the four types of customer data and how you can use them to build better, more personalized experiences for your users.