The buy-in blueprint: unlocking support for new technology

Your step-by-step guide for winning technical buy-in for your next marketing software purchase.

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Starting the search for new marketing software? You’ll want to loop in your engineering team early to optimize cross-team alignment.

The Buy-in Blueprint: Unlocking Support for New Technology shares a step-by-step guide for bringing teams together and securing technical buy-in from day-one of your search. Learn how to optimize cross-functional communication and ensure everyone’s on the same page so your software selection process is a breeze. 


What’s inside?

  • 7 steps to unlock cross-functional decision making
  • Best practices for interdisciplinary team communication
  • Must-ask questions during software evaluations
  • And more!