Marketing solutions for any campaign
Maximize your return on every campaign. Combine first-party data from Segment with the best in digital communications from Twilio to build what you can’t with out-of-the-box solutions—customizable marketing campaigns at any scale.
Boost lifetime value, not impressions
Deliver campaigns and relevant offers to customers with personalized, data-powered marketing. With Twilio, create high-impact marketing campaigns at scale, on any channel, with APIs and software powered by our industry-leading, unified customer data platform.
10 trillion
customer data points tracked
1.3 trillion
emails sent in 2021
130 billion
messages sent in 2021
99.95%
monthly API uptime
PRODUCTS
Build a comprehensive marketing solution
with the Twilio Customer Engagement Platform
Unify your data, build customer profiles, and create personalized engagement across channels on a single, trusted platform.
Learn about Segment
Drive personalization and efficient growth with Twilio Engage — the first and only customer engagement software built on the #1 customer data platform (CDP) and #1 customer engagement platform (CEP).
Learn about Twilio Engage
Build email marketing campaigns at scale, from ideation to implementation, with drag-and-drop tools or a code editor.
Learn about Marketing Campaigns
Build a custom email program with the Email API trusted by top brands to deliver at scale without interruption.
Learn about Email API
“The combination of Twilio and Segment will empower us to provide customer magic moments and communication that’s highly relevant.”
“Segment allows us to connect the dots and fill in the blanks. With just a traditional email reporting funnel, you're missing the opportunity to capture the full value that an email program provides.”
“With Marketing Campaigns we were able to execute much quicker than we had previously. We cut down on deployment time, and were able to integrate additional pieces of our marketing stack.”
MARKETING SOLUTIONS
Why build a customized
marketing solution with Twilio?
Get a complete understanding of your ROI and make well-informed campaign investments with advanced dashboards for customer data, email, and messaging.
Gain a granular view of customer events, and see channel deliverability insights that depict campaign effectiveness beyond vanity metrics like opens and clicks.
Eliminate reliance on other teams or the need for SQL-expertise with real-time customer insights and behavior-based automation.
Build, launch, and quickly iterate on marketing campaigns by always having the most accurate, most current audience lists to use across channels.
Build your marketing strategy on a platform with trust at its core. Our built-in certifications and software for privacy and security help you comply with global regulations, or sensitive industries like healthcare.
Use first-party data to launch marketing campaigns on a platform designed to capture over 10 trillion customer events, deliver 1.3 trillion emails, and send over 130 billion messages annually to 180+ countries.
Fully utilize your data, at scale, by leveraging pre-built integrations for over 400 channels and platforms.
USE CASES
Data-powered tools for next-generation customer marketing
Promotional discounts and offers
Drive conversions with advanced customer data and factual information to create personalized email, SMS, and MMS messages that highlight relevant offers.
Lookalike audience targeting
Increase your advertising efficiency by creating high-intent, lookalike audiences powered by your own customer data set.
Reactivation
Drive lifetime value and brand loyalty with offers and behavioral nudges that keep customers coming back for more.
Ongoing and seasonal campaigns
Support ongoing and seasonal campaigns like “Black Friday” and “Back to School” with relevant, enticing offers on email, SMS, and MMS.
Onboarding campaigns
Drive engagement with your brand throughout the onboarding process, and collect valuable data to help build better product experiences.
Upsell expansion
Drive customers towards other purchases within the same brand with personalized, relevant offers.
Customer loyalty programs
Learn from historical customer conversions and reward those behaviors with loyalty campaigns like exclusive access, sneak previews, status rewards, and more.
Support
A platform to rely on
for every campaign
When you rely on us to power your marketing solutions, you can trust that your campaigns will reach their targets.
Twilio’s industry-leading Customer Data Platform reliably processes over 1 million events every second. Our global, redundant networks are trusted by businesses everywhere to power messaging and email at scale, ensuring that your marketing campaigns will arrive in time, every time.
GET STARTED
Launch your next marketing
campaign with Twilio