More Than Just Laps: The Real Value of Twilio SendGrid

More Than Just Laps: The Real Value of Twilio SendGrid

I missed the boat on cars. 

Race cars to be more specific.  Formula 1 racing to be exact.

Some of our newest hires over the past six months have been F1 enthusiasts and they’ve gotten me “up to speed” on why they’re Formula 1 fanatics for the fastest ferraris in the free world. 

I used to look at F1 as fairly straightforward if not commoditized—we have cars, drivers, a track, and for me, ear plugs. 

Now I understand it’s really a team game—and the difference between winning and losing is often around things you may not see or fully appreciate: the Pit Crew, the engine, the data telemetry and technology, the support personnel, etc.

At first glance, email service providers and their ability to send mail might seem commoditized as well—a simple vehicle to get your message from point A to point B. But if you’ve ever driven more than one car, you know: not all rides are the same. Some are built for comfort, some for speed, and a few for championship performance.

At Twilio SendGrid, we’ve long believed that how you get from A to B matters just as much as getting there. And that’s honestly the secret to amassing over 1 Trillion emails per year. 

When you buy a SendGrid package, you’re not just buying email credits. You’re investing in the infrastructure, reliability, support, tools, and experience that help you stay ahead of the pack.

Email isn’t just a car. It’s a race team.

All Email Service Providers (ESPs) are designed to get your message delivered. That’s table stakes—like a car that starts. But what happens when you hit a traffic jam? When the weather turns? When you need to navigate a new route fast?

That’s when it becomes clear: you're not just sending email. You’re running a performance machine. And performance requires more than a steering wheel and a gas pedal. Especially when getting somewhere (like the inbox) is critical.

So let’s delineate why Twilio Sendgrid is the high performance machine hundreds of thousands of businesses rely on every single day. 

Let’s separate the volume plan from the value proposal.

The engine: infrastructure that doesn’t quit

SendGrid sends over 100 billion emails a month with 99.99% uptime. That level of scale and reliability is like having a power unit built for the world’s toughest circuits — fast, stable, and tested under pressure.

The pit crew: support that’s fast, skilled, and always on

Behind every great driver is a team that keeps them in the race. Our support engineers, onboarding specialists, and deliverability consultants are your crew — always ready with the right tools, advice, and fixes to keep your email program running at peak performance.

The telemetry: real-time data to tune performance

Great teams win with data. SendGrid gives you deep visibility into deliverability, bounces, spam complaints, engagement, and more — the kind of telemetry that helps you diagnose issues quickly and make smarter decisions, just like an F1 team would during a race.

The race strategy: tools that drive inbox placement

• Dedicated IPs
  

• Subuser and domain management
  

• Email validation
  

• Suppression management
  

• Expert warm-up plans

These aren’t extras—they’re your race keys to victory. We help you manage sender reputation, protect your brand, and optimize delivery, so you’re not just fast—you’re consistent.

The regulations: security and compliance built in

Winning teams play by the rules: and still win. SendGrid is compliant with SOC 2, ISO 27001, GDPR, and more. You can go full throttle without worrying about legal speed traps.

The championship pedigree: experience that wins

It’s not just the car. It’s the people. The knowledge. The culture. Our Professional Services Teams have helped the world’s most trusted brands design, troubleshoot, and scale email programs across every kind of terrain and track. Their expertise (and the values behind it) are the reason I joined SendGrid over six years ago. When you work with this team, you’re working with winners.

Volume is what you send. Value is how you get there.

If you only compare ESPs based on the number of emails included in a plan, you’re missing the whole race, like I have for all these years. It’s like comparing a McLaren to a Moke based on their top speeds—technically fair, but completely irrelevant to who’s going to cross the finish line first.

Let’s stop talking about cost per thousand. Let’s start talking about the ROI of world-class uptime, expert guidance, bulletproof infrastructure, and tools that scale. Let’s stop talking about send volumes.

Let’s start talking about more opens, clicks, conversions, and customer trust and experience.

So are you just sending email? Or are you part of a winning program?

See you at the track.