Transform Higher Ed Student Engagement with Twilio

Transform Higher Ed Student Engagement with Twilio
June 21, 2023
Written by
Twilion

To effectively engage today's digital native students, universities and colleges must adopt technology-driven approaches that cater to their expectations.

With Twilio's Student Engagement Platform, higher education institutions can leverage digital communications, personalization, and AI to achieve their most important outcomes.

How Twilio Can Help Engage Students

Twilio can transform how you engage across the stages of the student lifecycle:

  1. Recruitment & Admissions: Increase enrollment with behavioral nudges to drive compliance and individualized admissions counseling at scale.
  2. Student Success: Improve graduation rates with omnichannel notifications to keep students informed, and AI-powered interventions to support students at-risk of attrition.
  3. Alumni Advancement: Grow annual giving through a modernized phonathon program and intelligent giving campaigns.

To bring this to life, check out the video below to see Twilio’s Student Engagement Platform in action:

 

 

Ready to transform student engagement at your school?

Talk to a Twilio.org Expert

Recruitment and admissions

Twilio offers powerful tools to streamline recruitment and increase enrollment rates.

SMS Behavioral Nudges to Drive Compliance

With Twilio, institutions can improve application completion rates among prospective students by sending timely SMS nudges. These nudges serve as reminders for students that ultimately boost enrollment.

Remind students to submit missing application documents with SMS nudges
Remind students to submit missing application documents with SMS nudges

Personalized Admissions Counseling with Flex

Additionally, Twilio Flex enables schools to provide personalized support to prospective students with a recruiting engagement center.

Admissions counselors can see relevant data from multiple systems like their recruiting CRM and Student Information System (SIS) in a single screen. This context allows counselors to personalize how they support students through crucial steps like securing financial aid.

Unify data and channels with Flex to personalize admissions counseling
Unify data and channels with Flex to personalize admissions counseling

Flex also empowers counselors to seamlessly engage with prospective students across channels like SMS, voice, video, or chat - in one interface. Offering personalized engagement on the right channels fosters trust and increases the likelihood of enrollment.

Student success

Twilio's platform also supports student success and increases graduation rates.

Omnichannel notifications to keep students informed

Timely and relevant communication is essential to support students as they pursue their degrees. Institutions can send broadcast notifications, delivered via multiple channels like SMS, voice, and email, to update students on important deadlines, course schedules, and campus events.

Reach students with timely updates on any digital channel
Reach students with timely updates on any digital channel

And by incorporating student preferences, schools can choose the most effective communication channel for each student, ensuring the information reaches its desired audience.

Golden profiles and AI to support at-risk students

Twilio's Segment CDP enables your school to unify data from various systems and departments, creating “golden” student profiles. These profiles provide a 360-degree view of each student which eliminates data silos. With this unified data, institutions can personalize student communications and automate key workflows in new ways.

For example, using AI-powered Predictive Traits, institutions can proactively identify students at risk of attrition and intervene at the ideal time to offer additional support. This data-driven approach ensures more students stay on track and graduate.

Detect students at-risk of attrition with AI and intervene to keep them on track
Detect students at-risk of attrition with AI and intervene to keep them on track

Alumni advancement

Twilio offers innovative solutions to deepen alumni relationships and increase annual giving.

Modernized phonathon programs

Modernizing fundraising phonathon programs is one such avenue for success. Twilio's Branded Caller ID allows you to announce yourself to alumni with your organization's name, logo, and reason for calling. This recognition increases the likelihood of alumni answering the call and, in turn, dollars raised.

Increase call pickup and giving conversion rates with Flex
Increase call pickup and giving conversion rates with Flex

Pairing Branded Calling with Twilio Flex provides fundraising staff with relevant alumni data in a single interface. With comprehensive information about alumni, fundraisers can personalize conversations and build authentic rapport before making donation requests. This increases the likelihood of giving.

Personalized & intelligent giving campaigns

By leveraging golden student profiles, schools can tailor giving appeals based on each alumni's interests, previous giving patterns, and affinity for specific programs. And with AI, you can identify which alumni have the highest chance of giving and automatically prioritize them for outreach. This combination of personalization and prioritization can help grow your annual giving program.

Identify top giving prospects with AI and prioritize them for outreach
Identify top giving prospects with AI and prioritize them for outreach

Partner with Twilio.org to transform your student engagement

Twilio's Student Engagement Platform provides higher education institutions with the tools and capabilities to revolutionize student engagement at every stage of the student lifecycle.

Talk with a Twilio.org expert who can understand your organization’s unique goals and needs, and create a plan for how Twilio can work for you.

Jeff Eiden is a Director of Product for Twilio.org, helping social impact organizations scale their missions with digital engagement.