The User Authentication Decision Maker’s Guide

Fake users pose a reputational and expensive risk for your business. Learn how to protect your business—and your users—with the right user authentication solutions.

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Fraud is expensive. One study found that midsize and enterprise organizations in the US lose nearly $700 billion annually* due to skewed data distortion caused by fake traffic from bots and fraudulent accounts. 

Beyond the monetary implications, these fake users pose a substantial reputational risk to your business. Luckily, by understanding the fundamental principles of authentication and implementing effective strategies, organizations can fortify their defenses against fraudulent activities and build better experiences for their users. 

In this guide, we’ll explore:

  • Different authentication factors and methods
  • Tips on how to choose the best authentication solution for your business
  • Best practices for keeping your systems secure
  • And more! 

*The Impact of Invalid Traffic of Marketing, Cheq