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7 Ways to Automate Your Marketing Funnel

Learn how to create great customer experiences at scale.

Advancing Public Services: Citizen-Centric Solutions with AI and Integrated Platforms

The demand for efficient, accessible, and secure digital government services has never been higher. Citizens expect seamless, omnichannel experiences comparable to private-sector interactions. For public sector organizations, the challenge is meeting these expectations while navigating budget constraints, resource limitations, and the critical need for trust and compliance. Our comprehensive whitepaper provides actionable insights into overcoming these hurdles by leveraging AI, automation, and integrated data platforms.

Enhancing customer experience with AI-powered solutions: A smarter way to upgrade your tech stack

Update your existing tech stack instead of replacing it.

Email Marketing Guide to Getting Started

This comprehensive email marketing guide will take you step-by-step through everything you need to know to get your email program up and running.

How to Build an Email List From Scratch (the Right Way)

Learn how to build an email list from scratch with proven examples, best practices, and step-by-step processes.

Enhancing Delivery Success with Branded Calling

Improve delivery outcomes through smart insights and strategic solutions.

Email Deliverability Best Practices: How To Make It To The Inbox

Twilio SendGrid's Email Deliverability Guide provides all the tips you need to improve your email delivery. Learn best practices that will get your emails to the inbox.

Your guide to email A/B testing and optimizing your call to action

Thoughtful A/B testing and optimizing CTAs ensure that you’re listening to your recipients and continuously improving your email marketing efforts. This guide walks you through both important pieces so your email campaigns continue to get better and better.

Build A Mass Text System Using Bulk SMS - Notifications

Text messaging in bulk is easy when you can reach people by SMS with one simple API request.

What are SMS and MMS and How do They Differ? - Messaging

SMS and MMS drive the majority of messaging communications. We define them and show their crossover with products like iMessage, Whatsapp, and other apps.

SMS Bulk Messaging 101 - Messaging

Cloud-based SMS Bulk Messaging solutions help businesses deliver real-time notifications and marketing promotions to improve customer communications.

Five Reasons To Use The WhatsApp Business API - Messaging

Discover how to improve your customer’s experience by incorporating WhatsApp Business messaging within your communication platform.

Inbound vs. Outbound Call Center

The main difference between an inbound and outbound call center is the way calls take place. Learn about the technology behind contact center infrastructure.

Tips on How to Engage Your Customers - Contact Center

An effective customer engagement strategy is key to connecting with your customers. Here are a few tips on how to increase your customer engagement.

Call Center vs. Contact Center: What's the Difference?

There are differences between call and contact centers, but both focus on customer experience. Learn about the evolution of the cloud-based contact center.

2025 State of Customer Engagement Report

Global consumers and business leaders reveal how AI, personalization, and other trends are reshaping digital customer engagement in 2025 and beyond.

The Customer Data Platform Report 2025

Drawing on anonymized insights from thousands of Twilio customers, the Customer Data Platform report explores how companies are using CDPs to unlock the power of their data. We examine the trends shaping the ecosystem, and highlight the tools driving us forward.

Global Messaging Engagement Report

Learn how email and SMS communication preferences are evolving across the globe.

Evolving Healthcare Ecosystem

Uncover the secrets of engaging healthcare communications and learn how industry leaders meet evolving healthcare needs. Drive exceptional patient engagement with proven strategies. Download now!

Consumer Preferences Report

Improve your customer communication strategy with insights and data from 3,900 global consumers in Twilio’s latest Consumer Preferences Report.

2024 State of Nonprofit Digital Engagement Report

Explore AI and digital adoption trends for nonprofits, public sector, and 501(c)(3) organizations in healthcare and education.

2023 State of Customer Engagement Report

Learn about the latest digital customer engagement trends from more than 4,700 business leaders and 6,000 consumers across the globe.

2024 State of Customer Engagement Report

Learn how brands are adopting AI to offer fully connected experiences and how customers are responding.

Close the Trust Gap

Discover what 1000 individuals and 500 business leaders in the US had to say about trust, customer engagement, and unlocking business value. Learn what actions you can take today to close the trust gap.

2023 Email Marketing Benchmark Report

See how your metrics compare to data from over 5 trillion emails.

Forrester TEI Study

The Total Economic Impact™ of Twilio Messaging

Democracy is Built on Communication

In this report we take a closer look at the intersection of communication and political engagement, including how organizations are using APIs to power connections between people and their elected officials.

Twilio named a Leader in the 2024 Gartner® Magic Quadrant™ for CPaaS

Twilio has been recognized two years in a row based on its completeness of vision and ability to execute..

When consumers control data: how to build trust and succeed in the new digital era

Prioritising consumer trust, embracing new data collection methods, and communicating openly will enable marketers to unlock opportunities in the cookieless future.

The consumer data revolution in Asia Pacific

A combination of consumer scepticism towards third-party data and consumers’ willingness to share information with trusted brands is propelling a sustainable data-sharing ecosystem in the region.

How Twilio Uses Twilio: Clean up your Marketing and Save Money Doing It

Watch this session to learn how to streamline data management, sharpen targeting, and maximize ROI. Because if we can do it—you can too.

Twilio SendGrid's Response to Gmail and Yahoo! Sending Requirements

Join Twilio and Google for a live discussion on the transformative potential of Rich Communication Services (RCS) in business messaging.

CDP Live: Building a Customer-Centric Future

We brought together industry experts from Pura, leading smart-home fragrance company, Apply Digital, and Hubspot to share insights that drive customer loyalty, build smarter tech stacks, and help you stay ahead with the latest data trends.

Transforming Nonprofit Engagement with AI: Insights from Early Adopters

Nonprofits are emerging as trailblazers in AI adoption, with 58% now using AI in digital communications— outpacing the private sector at 49%. This rapid adoption is empowering organizations to scale their missions, streamline operations, and deepen engagement with their communities. Join our webinar to explore real-world AI applications in the nonprofit sector. With 9 in 10 nonprofits now integrating AI, we’ll reveal the latest adoption trends and hear directly from nonprofit leaders in Fast Forward’s “AI for Humanity” initiative. Discover how these organizations are leveraging AI to drive greater impact and efficiency.

From Communications to Connections: Personalization in the AI Age with Fidelity

In this fireside chat, Thomas Wyatt, President of Segment, and Bala Krishnan, SVP of Marketing Technology at Fidelity, explore how unified customer profiles, AI-driven personalization, and a strong data foundation are transforming customer engagement and driving business success in the age of AI.

Webinar: Building Durable Relationships in Higher Education

Discover the strategies for using digital communications, personalization, and AI to improve higher education outcomes.

Webinar: Unlock the Power of Personalized Healthcare in the Digital Age

Discover how AI and personalization revolutionize healthcare communication. Learn trends, compliance, and strategies for enhanced patient care.

Webinar: Transforming Higher Education with Digital Solutions

Explore the challenges and strategies of digital transformation in higher education, from assessing digital maturity to implementing student-centric solutions.

RCS Is Here: The Strategic Approach to multi-channel messaging

The launch of Apple’s iOS 18, and the RCS capabilities that come with it, have set the marketing and customer engagement world on a path towards a new future of business-to-consumer messaging. This webinar, hosted by Twilio product experts, aims to help you understand the RCS landscape, why it matters, and what you need to know to get started.

Transforming Public Services: Navigating Challenges and Rising Expectations

Public sector agencies face ongoing pressure to do more with fewer resources while meeting the evolving expectations of citizens. In this on-demand webinar, experts from Service NSW and Twilio share how governments can overcome these challenges with innovative digital strategies. Gain practical insights into scaling service delivery, personalizing citizen interactions, and building trust in digital communications.

Debunking the myth: balancing security with customer experience in financial services

Organizations within the online banking industry are faced with the challenge of enhancing user experience while staying ahead of sophisticated fraud threats. This webinar will dive into innovative strategies that end the traditional trade-off between seamless user experience and robust security.

IDC Fireside Chat

Twilio was named a leader in the 2024 IDC Marketscape for Contact Center as a Service (CCaaS). In this on-demand webinar, you will learn about new trends that are shaping customer engagement and key marketscape insights with a Twilio product marketing expert and an IDC senior analyst.

Unlocking the Potential of AI in Nonprofit and Public Sector Engagement

Join us for a transformative webinar where AI and nonprofit engagement experts Chris Hood and Jeff Eiden will guide you through the journey of integrating Artificial Intelligence into your nonprofit operations. Learn how AI can revolutionize your engagement strategies, streamline operations, and help your organization achieve its mission more effectively.

Segment Workspace Workshop: Activate Warehouse Data to All Your Destinations in Real-Time

During our Workspace Workshop, you’ll get live training on how to set up your free Segment CDP account and get started collecting, unifying and activating your customer data in real-time, at-scale, to any downstream destination.

Drive Customer Growth with a Data Lakehouse and CDP

In this interactive webinar, we explore how Segment’s recent Databricks integrations (storage as a destination, profile sync, reverse ETL) enable businesses to create a truly holistic view of their customers.

Rewriting the Roadmap: Rimini Street’s Bold Approach to Enterprise Modernization

In this episode of Builders Wanted, we’re joined by Eric Helmer, Chief Technology Officer at Rimini Street. Eric shares his insights on how to modernize mission-critical systems without compromising performance. Learn about the misconceptions about tech modernization, the importance of agility and flexibility in tech stacks, and the shift from reactive to proactive IT roles.

Rewiring Financial Engagement: How DailyPay Connects with Millions in Real Time

In this episode of Builders Wanted, we sit down with Dar Miranda, VP of Customer Engagement at DailyPay, to delve into the innovative strategies behind real-time financial management for workers. Explore how financial stress can impact employee engagement, the potential shift towards employee-centric pay models, and the bold moves DailyPay is making to transform traditional payroll systems.

Bold Moves & Big Screens: How TCL Builds a Brand Customers Actually Remember

In this episode of Builders Wanted, we sit down with Cole Moir, Vice President of Brand and Digital Marketing at TCL North America, to explore what it takes to create a standout brand in a crowded market. Tune in to hear about the methods behind creating high-impact, emotionally resonant brand experiences and the future role of AI and personalization in marketing.

How Cedar & Twilio Are Rebuilding the Patient Experience with AI

In this episode of Builders Wanted, we sit down with Dugan Winkie, Head of Commercial Strategy at Cedar, to explore how AI is reshaping one of the most emotionally complex industries: healthcare. From frustrating call center experiences to opaque billing processes, Dugan breaks down how Cedar is reimagining patient engagement with conversational AI, real-time data, and a builder’s mindset.

Inside a Rebrand: How Twilio Got Its Swagger Back with CMO Chris Koehler and VP of Brand Adam Morgan

Twilio just reintroduced itself to the world with a bold new brand—and in this kickoff episode of Builders Wanted, you’ll meet the leaders behind it.

Building a Category with AI Wearables

In this episode, Chris Villarreal, Global Director of Marketing for Wearables at Meta, discusses insights on category creation, the significance of solving real consumer problems, and how Meta is leveraging multimodal AI to enhance everyday life with their Ray-Ban Meta Glasses.

How Real-Time Data Drives Unparalleled Customer Loyalty

In this episode, John O'Melia, Chief Customer Officer at Contentsquare, discusses the challenges of balancing business decisions with customer-centric values, evolving customer expectations, and the importance of real-time data in enhancing digital customer experiences.

Unlocking Agility: Composable Solutions, Flexible Stacks & Hybrid Architectures

In this episode, Dom Selvon, Global CTO at Apply Digital, discusses leveraging modern technology to create seamless customer experiences, the benefits of a hybrid architecture in digital transformation, and the ethical and sustainability challenges of AI.

The Intersection of AI, Trust, and Consumer Experience in Financial Services

In this episode, Tarun Dadoo, VP of Products & Delivery at Discover Financial Services, discusses the delicate balance between privacy and personalized consumer experiences, the implementation of composable CDPs, and the complex interplay between good data and consumer trust.

The Omnichannel Challenge: Balancing AI and Data Privacy

In this episode, Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY, discusses the challenges of integrating AI in regulated environments, the implications of new legislation on data privacy, and leveraging omnichannel strategies effectively.

Navigating the Data Forest: Building Conviction in a Digital Age

In this episode, Lena Waters, CMO at Grammarly, and Eric Weber, Head of Data at Grammarly, discuss their collaborative approach to aligning business and customer priorities, the implications of a cookieless world on marketing attribution, and the balance of data insights and human judgment to drive meaningful customer experiences.

How Next-Gen Commerce Experiences Simplify Shopping

In this episode, Robert Gash, Chief Consumer Commerce Officer at Hearst Magazines, discusses strategies for making purchasing decisions easier for consumers, reducing informational friction, and how AI is redefining consumer experiences.

The Future of Contact Centers: Blending AI and Human Touch

In this episode, Alex Levin, Co-founder & CEO at Regal.AI, discuss strategies for maximizing customer centricity, the balance between AI and human-driven customer experiences, and these importance of alignment between organizational values and company culture.

Better Customer Engagement Starts with Better Messaging

In this episode, Des Cahill, CMO at Tipalti, discusses the importance of foundational experiences and adapting to different company environments, crafting a solid messaging framework, and the evolving role of content marketing in the age of generative AI.

Simplifying the Digital Customer Experience

In this episode, Jim Jackson, EVP & CMO at Hewlett Packard Enterprise discusses the importance of a customer-first approach, principles for responsible AI adoption, and implementing the right infrastructure for a seamless customer experience.