Goodbye data silos. Hello, Segment.

Now that Segment is part of Twilio, you can unify customer data and power personalized communications across any channel.



Make customer engagement more intelligent


Personalize campaigns on every channel

Deliver highly targeted marketing communications to the right customer on the right channel. Twilio Engage combines Segment’s world-class customer data platform with the most scalable and reliable communications APIs in one platform.

Empower your teams with better data

Get unparalleled insight into the way your customers interact on any channel. Segment puts relevant context at the fingertips of customer-facing teams, empowering you to make a bigger impact with every interaction.

Deliver a truly differentiated experience

Deeply understand your consumers without spending endless hours integrating data and systems. Create a single, holistic view of the customer journey so you can build personalized engagement at scale.

Start building a unified data pipeline

Use a single API to collect, standardize, and unify your customer data in a single database. Sign up for a free Twilio Developer plan to get exclusive access to a custom-built plan for Twilio developers.

Leading brands choose Twilio + Segment



Create a single source of truth for customer data


Break down data silos

  • Collect user data from every interaction with your websites, mobile apps, digital ads, etc
  • Combine data from different sources and systems to form a complete picture of your customer
  • Create a single customer profile that can be accessed by every team in your business
  • Integrate customer data into every interaction, for a seamless journey across any channel

Keep your data clean and compliant

  • Safeguard yourself from old, incomplete, or inaccurate data
  • Validate and transform all the data you’re collecting to ensure quality
  • Save time by catching data quality issues at the source and fixing them automatically
  • Trust that the data you use to make decisions is clean and accurate

Turn customer data into intelligent engagement

  • Deliver personalized messages at the right time and frequency for each customer
  • Identify the best channel for any conversation or notification, from SMS and WhatsApp, to email and voice
  • Delight customers by anticipating their needs and building on context from earlier interactions
Jeff Lawson testimonial

“Segment lets developers and companies break down data silos and build a complete picture of their customer. Combined with Twilio's Customer Engagement Platform, we can create more personalized, timely and impactful engagement.”

Jeff Lawson, Co-Founder and CEO, Twilio

Learn more

Say hello to the future of customer engagement

Make every text message, support call, and email notification more intelligent. Improve your customer engagement with good data—with Segment.