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2023 State of Customer Engagement Report

Learn about the latest digital customer engagement trends from more than 4,700 business leaders and 6,000 consumers across the globe.

Bridging the Trust Gap: Culturally Intelligent Strategies for Brand Resonance with Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit

In this episode of Twilio's Builders Wanted podcast, Dr. Anastasia Kārkliņa Gabriel, Senior Insights Lead at Reddit, discusses the nuances of inclusive marketing, the importance of cultural intelligence, and fostering trust through co-creation.

Navigating the Future of AdTech & Measurement with Andrew Covato, Founder & Managing Director of Growth by Science

In this episode, Andrew Covato, Founder and Managing Director of Growth by Science, discusses the resurgence of media mix modeling, AI-driven advertising platforms, and the importance of scientific analysis in marketing strategies.

Unlocking The Modern Buyer's Journey In The Age Of AI with PwC’s Antonia Wade

In this episode of Twilio's Builders Wanted podcast, Antonia Wade, Global CMO at PwC, discusses how today’s marketer should adapt in the world of AI when it comes to defining their buyer journey.

2024 Top Trends and Predictions in Customer Engagement with Jacqueline Woods, Teradata and David Chan, Deloitte Digital

In this episode of Twilio's Builders Wanted podcast, Jacqueline Woods, CMO of Teradata and David Chan, Managing Director of Deloitte Digital, sit down for a panel discussion on the top CX trends, AI predictions for the year ahead, and omni-channel, real-time personalization.

J.P. Morgan Chase’s Dr. Tiffany Perkins-Munn: Self-Service, Digital Transformation, and Omnichannel Customer Service

In this episode of Twilio's Builders Wanted podcast, Dr. Tiffany Perkins-Munn, Head of Marketing Data & Analytics at J.P. Morgan Chase, discusses opportunities in AI, the power of self-service tools, and improving customer experience through social media.

ActiveCampaign’s Shay Howe: Driving Traffic and Customer Experience Through Owned Channels

In this episode of Twilio's Builders Wanted podcast, Shay Howe, CMO at ActiveCampaign, discusses PLG and SLG handoffs, customer activation teams, and the importance of owned channels.

Indeed’s Jessica Jensen: Using AI to Elevate Employer & Candidate Experience Strategies

In this episode of Twilio's Builders Wanted podcast, Jessica Jensen, Chief Marketing Officer at Indeed, discusses the innovation of matching technology, pay transparency, and elevating employer and candidate experience strategies with AI.

Prioritize AI data quality to optimize customer personalization

Learn how to utilize first-party data to drive more successful AI-driven personalization for stronger customer engagement and insights.

Bayer Consumer Health’s Patricia Corsi: ​​Adding Value in the Consumer Health Journey

In this episode of Twilio's Builders Wanted podcast, Patricia Corsi, Chief Marketing, Digital, and Information Officer at Bayer Consumer Health, discusses creating a frictionless consumer journey, how AI can accelerate capabilities, and building trust with consumers.

Unbounce’s Pete Housley: How to Increase AI Adoption to Drive ROI with Trusted Data

In this episode of Twilio's Builders Wanted podcast, Pete Housley, Chief Marketing Officer at Unbounce, discusses how marketers are using AI in their workflows today to increase efficiency and ROI. From improving campaign conversions and reducing time spent on execution to generating predictive audiences, get inspired to boost your AI adoption.

HoneyBook’s Dan Visnick: Applying B2C Tactics in a B2B World

In this episode of Twilio's Builders Wanted podcast, Dan Visnick, Chief Marketing Officer at HoneyBook, discusses leading marketing efforts with an authentic voice, applying B2C tactics in a B2B world, and using AI to build customer experiences.