Guides

Marketer's Guide to RCS with Twilio

Achieve higher engagement and conversions with rich, interactive RCS messaging—featuring fundamentals, real-world use cases, proven strategies, and a practical starter checklist to build journeys that connect and convert.

7 Ways to Automate Your Marketing Funnel

Learn how to create great customer experiences at scale.

Emerging Trends and the Future of Rich Business Messaging

Business messaging is evolving fast, with Google and Meta shaping the landscape. Rich content—like carousels, quick replies, and CTAs—makes messaging more engaging than SMS, driving better marketing, sales, and support. The key to success: choose the right channel and future-proof with multi-channel orchestration.

Global Regulatory & Compliance Guide for Marketers

Learn how to balance effective marketing and customer communications practices with regulatory compliance measures across the world

Communications as a Revenue Stream

Unlock growth with Twilio messaging—drive ROI, scale reliably, and turn communications into a strategic advantage.

Holiday Sending 101

The following guide was put together by the Twilio SendGrid support team to ensure you optimize your email sending this holiday season!

Your 2025 Holiday Email Campaign Handbook

Use these tools to help your program smoothly navigate from Point A to Point B this holiday season.

From SMS to RCS: The Next Generation of Messaging

See how RCS can boost engagement and deliver richer customer interactions.

Mind the Gap: Why Fintechs Keep Missing High-Intent Moments

Discover how leading fintechs are closing the ‘signal gap’ and turning real-time customer data into real growth.

[New IDC Report] Delivering Secure, Seamless Public Sector Digital Services

The demand for efficient, accessible, and secure digital government services has never been higher. Citizens expect seamless, omnichannel experiences comparable to private-sector interactions. For public sector organizations, the challenge is meeting these expectations while navigating budget constraints, resource limitations, and the critical need for trust and compliance. Our comprehensive whitepaper provides actionable insights into overcoming these hurdles by leveraging AI, automation, and integrated data platforms.

The Ultimate Guide to Customer Retention for 2023

To retain customers during this challenging economic period, companies need proven customer retention strategies and data-driven insights from a CDP.

The Ultimate Guide to Customer Retention for 2024

To retain customers during this challenging economic period, companies need proven customer retention strategies and data-driven insights from a CDP.